1. If you have the thirst,
we can be the pebbles

2. The Communication Bank

3. What’s in a name

4. RA (alternatively spelled Ré) is the most powerful
ancient Egyptian sun god. Identified primarily
with the creative power that one can use in
order to succeed for sure… even when the going
gets tougher or simply impossible
For example: When the crow found it impossible
to reach the water in the pitcher, it used the
‘creative power’ in the form of pebbles and met
its thirst by letting the water come up to it

5. How can you use this
creative power

6. If you have the thirst i.e. an already established or
happening brand; have the pitcher i.e. the
market you are already in or about to be in; have
the water i.e. the prospects and/or the
customers, you certainly can use the pebbles i.e.
us… so as to ride on ‘the creative power of RA’
complementing your thirst rather easily…
anytime, anywhere

7. What are the manifestations
of this creative power

8. Strategy
Mainstream Advertising
Direct Marketing and Activation
Ambient and Viral Communications (including SMM – social media marketing)
Merchandising
Corporate Communications and Public Relations
Events and Exhibitions
Web
Multimedia
Creative and Production
Print Ad, TVC, Corporate Film, Radio Spot, OOH (out of home) Stuff, etc.
Corporate Identity, Stationary, etc.
Mailer, EDM, POS, POP, etc.
T-shirt Design, Cap Design, Umbrella Design, Bag Design, Watch Design, etc.
Shop Window Display, Stage, Stall, Pavilion Designs
News Byte, Press Note, Media Content, Advertorial, etc.
AV CD / DVD Presentation, PPT Presentation, etc.
Website Design and Development (including domain registration, hosting, etc.)
Blog
Website Application
SEO
Consultancy
Celebrity Communication
Training and Motivation
* We don’t provide any service on media negotiation, booking and release

9. How does this creative power
work for you

10. The creative power of RA
works for you and your brand by
following a unique and exclusive
process called
Reverse Rainbow
Seven Diamonds
i.e. 2R7D in short End
Start
In this system each diamond –
starting from ‘red’ and ending
at ‘violet’ – is an integral
spectrum of the entire process
that works for you like anything…
thereby empowers your
communications with the best of
creative ideas and executions

11. How does the process 2R7D
actually function

12. Approach
ALERT – in this spectrum, we provide the best of dipstick and dug out info
relevant to your brand, precisely on a/c of competition, trade and trend
ALARM – in this spectrum, we make sure your brand’s weak points are coming
under scanner so that no complacency crawls into your branding process
SEED – in this spectrum, we help your brand envision, envisage and excite
opportunities one after another even if a segment or category is chockablock
SOW – in this spectrum, we ideate and execute what needs to be done so as to
offer your brand the right solutions for harvesting the maximum
FLY – in this spectrum, we support your brand to sail beyond the obvious
in order to explore infinite possibilities in a known/unknown domain and market
ROOT – in this spectrum, we let your brand go deep into the mind and heart of
customers helping them turn into your brand custodians, eventually
ACTUALISE – in this spectrum, we facilitate your brand complete its lifecycle
enjoying and exuding a velvet fresh smoothness

13. What are the brands
already got benefited by the gang
which formed RA

15. How did some brands get benefited
(a result led glimpse)

16. What they wanted : Establish ABSOLUT vodka in India
and subcontinent with a distribution Network and building
the brand
What we did : Established ABSOLUT VODKA in India and
subcontinent with a distribution network and built the
brand in India and subcontinent through extensive BTL
activities ON & OFF TRADE along with Extensive PR and
Advertorial and High Profile Events across the region and
High End Innovative Merchandising ON and OFF TRADE
What we made them achieve : We were pioneers in
growing the white Spirit category in India; and ABSOLUT
holds 82% market share today in the imported Vodka
segment. It also has a value Share of 25% in the entire
White Spirit segment with a 60% volume share in the
complete Vodka segment which includes Imported as well
as Indian Vodka

17. What they wanted : Training and Development of sales
Staff in AMERICAN EXPRESS and recruitment of Sales
personnel from NIS SPARTA LTD.
What we did : Imparted Training and provided solutions
on the Development of AMERICAN EXPRESS staff and
implemented the recruitment of Sales personnel from NIS
SPARTA LTD.
What we made them achieve : The sales volume of
AMERICAN EXPRESS grew above 10% in 2000 and the
retention of NIS students in the AMERICAN EXPRESS
became a hallmark in the industry

18. How good or bad is our creative
(a glimpse of released to scam;
finished to raw work)

41. How do we operate

42. Market
Your Your
RA
Brand Agency
In case you want us to work in
tandem with your existing agency or
place us as consultant in between
your brand and the agency
Consumers

43. How do we team up

44. Advisory
1 member
Event Servicing Strategy
3 members 2 members
3 members
RA
PR Core Team Digital
2 members 3 members
2 Members
Production Creative
2 members 3 members

45. Who do manage the pebbles at RA

46. Gargi Sarkar
A Political Science Graduate and MBA in Marketing. Instrumented
the exponential growth of ABSOLUT Vodka in India and subcontinent
almost single-handedly. A confirmed nuts cum good singer cum life
changing agent who sees only possibilities even in the impossible.
You can talk to her on +919810618271 / +91-124-4210901 or
can email at gargira2011@gmail.com
Sushovan Chaudhuri
An Electrical Engineer and PGD in Advertising Management.
Responsible for the creative and strategic surge of many brands in
India and aboard. A complete music buff, singer and lyricist. Loves
women and wine like anything and prefers a commode to a chair
to sit on and ideate.
You can talk to him on +919836150710/ 9903231706 or can
email at sushovanra2011@gmail.com