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ADVERTISING AND BRANDING
ON TELEVISION
by
“FALCONS”
1
2
Advertising and Branding
Techniques
 Many firms use a SWOT analysis to help
them with their advertising techniques.
SWOT
 Strengths
 Weakness
 Opportunities
 Threats
3
1. Basic Appeals
 Biological
 Emotional
 Rational
 Social
Advertisers use a variety of techniques to create effective
advertisements.
2. Attention-getting headlines
A successful headline leads a person into reading the rest of
the ad.
4
3. Slogans
4. Testimonials
5. Product Characters
6. Comparison of products
7. Repetition
Advertising and Branding Methods
 Print Media : Newspapers , Magazines
 Place Media : Billboards , Transit
 Broadcast Media : National Television ,
Local Television ,Cable Television ,Radio
 Internet
Advertising and Branding Methods
 Print Media : Newspapers , Magazines
 Place Media : Billboards , Transit
 Broadcast Media : National Television ,
Local Television ,Cable Television ,Radio
 Internet

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Avdertising and branding

  • 1. ADVERTISING AND BRANDING ON TELEVISION by “FALCONS” 1
  • 2. 2 Advertising and Branding Techniques  Many firms use a SWOT analysis to help them with their advertising techniques. SWOT  Strengths  Weakness  Opportunities  Threats
  • 3. 3 1. Basic Appeals  Biological  Emotional  Rational  Social Advertisers use a variety of techniques to create effective advertisements. 2. Attention-getting headlines A successful headline leads a person into reading the rest of the ad.
  • 4. 4 3. Slogans 4. Testimonials 5. Product Characters 6. Comparison of products 7. Repetition
  • 5. Advertising and Branding Methods  Print Media : Newspapers , Magazines  Place Media : Billboards , Transit  Broadcast Media : National Television , Local Television ,Cable Television ,Radio  Internet
  • 6. Advertising and Branding Methods  Print Media : Newspapers , Magazines  Place Media : Billboards , Transit  Broadcast Media : National Television , Local Television ,Cable Television ,Radio  Internet