Avaali Solutions-Digital Asset Management Solution

Copyright © 2014 Avaali. All Rights Reserved.1
Digital Asset Management for
Online Marketing

Business Case for DAM in
Online Marketing
 In-bound is the new out-bound
 Content marketing is getting bigger than ever
 Consumers should be able to find content on
any device
 Infographics, images and videos
 Speed and time to market is key

Complexities, Risks and Challenges
• E-Channel content
at very high
regulatory and legal
risk
• Regulations vary by
country / region
• Potential damage to
brand and
reputation
• Leakage of
sensitive and
confidential
information.
• Current level of
exposure to content
• Lapses in process
and control
• Types of online
marketing content
have been rapidly
multiplying and
evolving
Growth in
the types of
content
Current
level of
exposure to
content
Regulatory
&
Compliance
Risk to
brand and
reputation

Digital Asset Management
What is it? Where does it add value?
Digital Asset Management
(DAM) comprises of the
ingestion, annotation,
cataloguing, storage, retrieval
and distribution of digital
assets. Images, videos, audio
and image rich documents are
the type of assets managed by
DAM.
DAM enables organizations to
maximize returns from their
digital assets
Control over
corp. brand
Reduce
Costs
Increase
Revenue
Compliance
Market
Agility
DAM

Canto Cumulus DAM

Canto Cumulus DAM
Flexibility
Start easy; build big
Multi-language support
Performance
Designed for metadata
management
Security
Dynamic permissions; granular
control

 Automatic asset meta-data
capture & categorization
 Rich flexible search capabilities
help users find assets instantly
 Integration into Adobe Design
Suites
 Workflows for content
collaboration, review and
approvals
 Reduce time to respond to
customer inquiries by quickly
finding the right product
brochures, diagrams,
marketing videos, how-to’s etc.
 Accelerate time to market
Commission new content
quickly to:
 Accelerate new
product launches
 Tweak offerings in
response to market
conditions
Increase Market Agility

 Workflows and Collaboration
across asset lifecycle
 Granular Access Controls
 Asset Watermarking
 Audit Trails
 Secure sharing of assets
 Ensure that asset review and
approval prior to
publishing/distribution
 Supply staff and suppliers with
assets that adhere to brand
guidelines
 Reduce risk of breaching
copyrights and corporate
guidelines by tracking asset
usage
Greater control over Corporate Brand

 Automatic asset meta-data
capture & categorization
 Rich, flexible search capabilities
 Powerful Asset Re-purposing,
transcoding capabilities
 Workflows and Collaboration
across asset lifecycle
 Easily find assets for re-
use instead of re-
generating material that
exists
 Avoid expensive fines
due to copyright breaches
 Increase productivity
through asset creation,
modification/re-use and
distribution processes using
in-built
collaboration/workflow tools
Reduce Costs

 Multi-channel publishing
 Secure sharing of assets with
partners/customers
 Rich flexible search capabilities
 Integration into Adobe Design
Suites
 Workflows for content
collaboration, review and
approvals
 Accelerate time to
market by commission
new content quickly
 Increase customer
satisfaction and market
reach by publishing rich,
relevant and timely content
 Syndication/licensing of
assets to third parties
Accelerate time to revenue

 Retention Management
 Granular Access Controls
 Asset Watermarking
 Audit Trails
 Secure sharing of assets
 Preserve assets using
appropriate retention
schedules
 Prevent unauthorized
access
 Secure sharing of
assets with adherence
to copyrights and
corporate guidelines
Compliance

12
Cumulus Dashboard
Search, collaborate, share, organize
into collections and categories,
download, and add watermarks and
overlays all from a clean, simple web
interface.

Extensive Metadata support
 Cumulus supports all digital file
formats
 Captures core meta-data
provided by the OS
 Enhanced meta-data support for
all popular digital asset formats
 Allows search by audio/video
durations, fonts used in layouts,
full text of presentations etc.

Cumulus Video Cloud
Convert videos into
common video file
formats with a single
click, and stream video
online across multiple
devices
Automatically play the
right video format and
quality level based on
Cumulus Video
Streaming’s detection of
the device, platform and
internet connection
speed.

Canto Integration Platform (CIP)
Cumulus ServerMetadata Assets
Canto Integration Platform

Canto Cumulus System Architecture
 Modular Architecture
 Cumulus Web Server
provides additional layer,
preventing direct access to
core application, ensuring
security and scalability
 Cumulus Storage Vault is
decoupled from core digital
asset cataloguing
application/database,
ensuring performance and
scalability

Why Canto Cumulus DAM?
Typical DAM Requirements Cumulus capabilities
File formats, metadata capture Supports all file formats and
enhanced meta-data
Migrate/batch import existing
assets and metadata
supported
Multi-language support supported for both UI and asset
meta-data
Secure access while sharing
assets with partners over a public
network
Supported through access controls
and modular architecture
Workflows- requisition, creation
and expiry/archival
Robust workflow and automation
engine
Multi-channel publishing Supported
Distribution with watermarking Supported
Asset re-purposing, transcoding Supported
Audit Trails Supported
 Price Performance, with
enterprise class features
at an affordable price.
 Faster ROI, Lower TCO
with quick, hassle-free
deployment and easy
maintenance
 Reduce time spent
searching for digital
content
 Improve collaboration,
internally and externally
 Minimize the cost of digital
content that gets lost
 Decrease your time of
data entry
 Ensure content is
protected and secure
 Utilize within existing
enterprise apps

Typical Use Cases
• Retail: Product Catalogs can be presented to prospective buyers
using tablets at point of sale locations or e-commerce sites
• FMCG: Manufacturers/Distributors can make new promotional
schemes, offers and product catalogs available to
Distributors/Retailers in real time on portals and mobile devices
• Other use cases:
• Media Licensing and Royalty: Users can share already owned assets across
agencies or brand without the need to do repeat download
• Integrating DAM into Web Content Management : the author can search and
select images from the repository to be published to their website

Cumulus Customers
1 million Cumulus user licenses, 14000+ server licenses

DAM Implementation Best Practices
• Conduct discovery workshops with key stakeholders and asset
creators/users
• Identify types of assets and their meta-data/categories and end
points where they are created/consumed
• Design a scalable, cost-effective asset storage architecture and
application landscape
• Put in place asset search/retrieval mechanisms and access controls
based on user type/role and location
• Use out of the box functionality and appropriate add-ons to achieve
quick deployment and faster ROI

About Avaali

Purpose
Avaali enables enterprises engage
better with their internal and external
stakeholders by managing and
leveraging the power of
information

About Avaali
Who we are
•Founded in 2012; started
operations in January 2013
•Private Limited company
under Indian MCA
•Headquartered in
Bangalore with presence in
Mumbai
What we do
•Advisory services in the
area of enterprise
information management
•Support in creation of
information strategy
•Connect strategy to
execution
•Implementation and
support of best of breed
technology solutions in
the area of information
management
Differentiator
•Strong understanding of
EIM and best practices
across business functions
•Specialized skill pool –
with several years of
global experience in
implementation and
advisory services
•High focus on
accountability and
delivering business
outcomes for customers
Values
•Accountability
•Integrity
•Love for Success

Why Avaali ?
 Avaali provides a unique solution approach to all your EIM needs –
business process based approach, not product/solution centric.
 Canto Certified Silver Partner – certified implementation & support
consultants
 At Avaali our sole focus is to improve and optimize business performance
for customers using best of breed solutions for Information Management
including DAM, ECM etc.
 Advantages of working with Avaali
o Highly skilled professionals with consultants who come with global
implementation experience of Information Management solutions
o Enterprise Information Management strategy creation
o Lean implementation methodology

Our Promise
 We always deliver our commitment on time as a result of
our deep understanding of EIM
 We deliver high quality engagements as a result of our
highly experienced skill pool
 We ensure personal attention of senior management
team to each project regardless of its size

Thank You
abc@avaali.com | +91 99999 99999Thank You

Avaali Solutions-Digital Asset Management Solution

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