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Mobile Monday Milan 191009 1


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Presentation kept at the Mobile Monday event in Milan the 19 Oct. 2009

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Mobile Monday Milan 191009 1

  1. 1. Mobile Monday Milan 19 Oct. 09 Gian Luca Cioletti Head, Business Development EMEA Forum Nokia & Developer Community Corporate Development 1 © 2009 Nokia
  2. 2. Who I’m originally from Italy been living for 25 years in Finland degree in Electronic Engineering degree in Internation Business Management an executive and professional in the Telecom industry, a strategic thinker, a visionary and inspiring Leader, a consumer, a human being with over 16 years of experiences in international business more about me
  3. 3. Our Vision Forum Nokia the preferred partner for mobile developers communities
  4. 4. Importance of the developer to Nokia Only through 3rd party innovation will Nokia succeed with it’s solution strategy Forum Nokia • Accelerates the development and delivery of 3rd party applications and services on Nokia devices. • Provides developers with technical support • Creates business opportunities for mobile developers
  5. 5. Who & Where are the Forum Nokia Members EMEA 48.4% Americas 16.2% China 7.9% Forum Nokia has 4.4 million active members; talented people with various backgrounds and skill sets: India 7.1% • Prosumers • Creative Professionals • Students • Operators • Mobile & Web Developers Rest of • Flash Developers Asia • Open Source Community 20.3% Source: Forum Nokia Registration Database, August 2009
  6. 6. Nokia Tiered Developer Programs Individual developer Recognition and reward program For all companies - fast track to success – 300€ annual fee Invitation-only program for top “Nokia is the benchmark for all innovative companies - Invitation developer programs in nearly every category, is unsurpassed in content and traffic, and has the strongest collection of training options, Premium program for VC (NGP) including in-person courses.” approved developers - Evans Data Corporation – Free developer portal with technical, marketing and business information
  7. 7. 7 © 2009 Nokia
  8. 8. Ovi by Nokia Brand System Web Device PC / Mac Games Maps Media Messaging Music Operator 3rd Party 8 © 2009 Nokia
  9. 9. The Cross-Platform Promise Services Level Apps Level Qt (native) WRT (web) Platform Level Mobile Desktop Embedded S40 / S60 /Maemo 9
  10. 10. Ovi SDK – Nokia’s future web tools offering Web Technology Ovi APIs UI Libraries HTML, CSS & JavaScript. Build mobile apps using OVI APIs Looks great - making the No need for mobile location, – adding location, maps or creating effortless and the programming knowledge navigation with a few line of experience amazing. javascript codes
  11. 11. Ovi APIs A few companies took the Ovi SDK for a ride Nokia invited 15 companies to build Ovi apps using the technology preview. The results are demonstrated in Nokia World and on Ovi Navigation Player API Ovi Maps Player API Ovi Maps Player API for mobile for mobile for web Nokia’ Use Nokia’s industry leading Nokia’ Use Nokia’s industry leading Nokia’ Use Nokia’s industry leading WALK and DRIVE navigation maps and positioning in your maps in your website.. website applications. into mobile applications. application. mobile application.
  12. 12. Case Example – Ground Guidance • Ground Guidance: uses an innovative, patented technique, combined with a wide range of data sources to create a walkable route where no road data exists.
  13. 13. Ovi Store 13 © 2009 Nokia
  14. 14. What is Ovi Store? • Powerful channel with content from a global developer base • Free and premium content • Content available by category, device and market • Wide coverage of content: • Applications • WRT Widgets • Video • Personalization • Games • Audio 14 © 2009 Nokia
  15. 15. Ovi Store – back to basics • 70/30 revenue share* • Payment via credit card and premium SMS* • Supported by 100 device models • Active users from over 180 countries • Developers from 65 countries • Over 5500 items for most popular devices • Approving 500 content items a week • More than 20 markets will have local content, local language support and mobile billing by end of Q1 2010 (Australia, Germany, Italy, Ireland, Russia, Singapore, Spain, UK now, US and France Q4-09) *For credit card: Less applicable taxes. *For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators in 8 countries covered to date 15 © 2009 Nokia
  16. 16. Promotional Opportunities • Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store. • Spotlight provides marquee exposure to a targeted audience actively looking for mobile content. • Other co-marketing opportunities available: • Favorable placement for global and regional marketing of content • Publisher channel views: specific publisher content can be filtered by consumer to be visible in one view 16 © 2009 Nokia
  17. 17. Publish to Ovi • Self-service tool allowing publishers to easily distribute and monetize content on Ovi. • Benefits of publishing on Ovi: • Easy access to a single channel reaching millions of consumers worldwide • Monetize applications and content with Nokia- provided billing • Fast time to market via self-serve publishing • Real time sales and usage reports • Liberal content validations and quality assurance procedures make it easy for publishers to get content to market. 17 © 2009 Nokia
  18. 18. HOW DO I START ?? WHERE DO I START ?? 18 © 2009 Nokia
  19. 19. What are you waiting for? Get started now! Apply for Launchpad membership at the following link: For support regarding the Launchpad membership: Register yourself and start to submit your content to OVI Store For support regarding the OVI Store: for any other information, contact me ;-) Mob: +358503423554 19 19
  20. 20. Grazie! 20 © 2009 Nokia