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In mobi camerjam mobile brand masterclass


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In mobi camerjam mobile brand masterclass

  1. 1. Mobile Ad Networks andthe impact of Rich MediaLimvirak CheaDirector, Business Development, EMEA 11/22/2011
  2. 2. 10 Min Agenda• UK Growth & behaviour- InMobi Q3 data insights / Trends• Mobile Rich Media- Market pain points- Enabling the ecosystem.. Sprout platform11/22/2011 2
  3. 3. UK Growth / Behaviour UK Smartphone penetration 60% 2013 Of all online time spent on Mobile. Q: A new place to hang out? Gaming, Social, M-Commerce, Music & Video.. eBay sell an item on Mobile 11/22/2011 3
  4. 4. InMobi Q3 – up and up.. UK Ad Requests Q2 v Q3 = +1.4 BN (+ 64%) + 60% growth YoY = 10BN ad reqs year to date! 2,500 Millions 60BN Global requests Nov 11 2,000 8 adviews for every person on 1,500 1,000 the planet! 500 011/22/2011 4
  5. 5. Other Network TrendsSmartphone traffic – accounts for 84% of the networkAndroid and IOS ruling the roost.. Top categories $Apple IOS 5 installed based – 35% in US already.Games (Apps) – most popular App’s on Smartphones (overall traffic)11/22/2011 5
  6. 6. Rich Media Ads: For Every ObjectiveInteractive Model & Video Product Demos View Trailer & Lead Generation & Coupons Viral Content
  7. 7. Rich Media Capabilities SHAKE & TILT ANIMATION FACEBOOK Accelerometer control for Fluid automation engine with Post to wall on Facebook engaging experience / games high performance sequencing TWITTER VIDEO Post status update to Twitter Immersive in-line video DRAG & DROP HTML 5 IMAGE GALLERY Tactile galleries with thumbnailsUI for puzzles, builders and more & downloads SOUND BOARD 360 Degrees Tap to play sound immediately Product Rotations & Panoramas SMART DAYPARTING FORM CAPTURE FLEX ORIENTATION Creative or offer varies by time Text, pull down, checkbox & Creative scales 7 of day form validation for lead gen
  8. 8. HTML 511/22/2011 8
  9. 9. State of Mobile Rich Media Challenge: One Size does not fit all !• Devices are all over the map• There are no standards or IAB/MMA formats• Each OS/browser has different functionality• Few mobile ad networks have the ability to create or deliver rich media ads at scale Source: InMobi Network Data – Aggregated Brand Campaigns, July 2011 11/22/2011 9
  10. 10. Rich Media ProductionBuild Once, Run EverywhereRich Media production platforms allow easycreation of HTML5 Ads• Easy to use Rich Media creation tools• Client side / Creative Agency side• Run across iOS & Android devices• Ads created work across all major ad networks11/22/2011 10
  11. 11. Thanks,Limvirak.chea@inmobi.comHead of Business Development EMEA11/22/2011 12