The document discusses the author's initial skepticism of Twitter and how he eventually learned to use it effectively by focusing on his interests in automobiles. It provides statistics on Twitter usage and offers tips for using it successfully, including finding people with shared interests, communicating value through posts, and engaging with others in a welcoming manner. As an example of effective marketing on Twitter, it highlights how Volvo engaged with the automotive community by promoting events and responding to comments about its brand in a natural way.

1. How I learned to like Twitter after vehemently hating everything about it (hint: I found other car crazy people) May 20, 2009 Chris Baccus

2. Social Media Participation Junkie

6. Index of Twitter Users by Age Group

10. My Tweet Cloud I average 5.7 Tweets per day

11. My “Follow” Strategy Insight: If you don’t find value, purge Followed auto brands, dealers and publications Sometimes followed commentators who engaged with those accounts Followed people and websites I frequented Purged banal users and “copy/paste cats”

12. Why are they following me? Why are they following me? Why are they following me?

14. Autos on Twitter

15. Some of My Favorite Auto Follows

17. Auto Community on Twitter A chat all about cars, every Wed. Night from 8-10pm EST

18. Auto Contest Buzz - Nissan Cube Canada

21. Volvo’s YouTube Twitter Ad Used DoubleClick's rich media dynamic data feed capability Largest expandable unit ever placed on YouTube's home page Volvo is about humanity. Twitter is about humanity. http://www.thevolvotwitterad.com/

25. And Lastly… Twitter is not a Strategy Strategy Message Delivery

26. Questions?

27. Thank You Christopher Baccus http://www.automarketingblog.com