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AutoCon 2012 brochure as of 8 26-2012


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AutoCon 2012 brochure as of 8 26-2012

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AutoCon 2012 brochure as of 8 26-2012

  2. 2. 6 Exciting Expo Themes _____________________________________________________ PEOPLE Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is greater than ever before. How do you make the most out of the Millennial Generation? What are some of the most effective and lowest cost resources for pre-screening and selection? What are thePRELIMINARY AGENDA interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to_____________________________________ connect you with the resources that you need to ensure that people power your success and become your greatestSeptember 5th asset, rather than becoming another challenge to deal with.1:00 PM Registration Opens3:00 PM Business Assessments _____________________________________________________5:00 PM General Session PROCESS6:00 PM AWA Reception Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process7:00 PM 2012 AWA Awards Ceremony definition, implementation, and training to support the consistent execution of work flow procedure is more acute today than ever before._____________________________________ With more prospective customers than ever before making contact with dealers prior to physically visiting theSeptember 6th dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will provide mission critical information and insights on process management such as CRM, email template design and7:30 AM Breakfast daily use, daily workflow task lists, BDC design and implementation, Internet Sales.8:30 AM General Session10:00 AM Ten Workshops _____________________________________________________11:00 AM Break in Exhibit Hall11:45 AM Ten Workshops MEASUREMENT Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” , yet far1:00 PM Lunch too often dealers are asked to make decisions around marketing, sales, process and investments without adequate2:00 PM General Session Keynote performance metrics, analytics or other information that would make up what we all refer to as “measurement”.3:15 PM Break in Exhibit Hall This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive4:00 PM Ten Workshops measurement and accountability in a dealership so that your decisions become data empowered and more likely to5:15 PM Sponsored Labs result in an ongoing, ever improving competitive advantage.6:15 PM General Session7:15 PM Evening Reception _____________________________________________________ SOCIAL MEDIA_____________________________________ Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds trueSeptember 7th in the automotive industry, where customer service and social interactions are the foundation of a successful7:30 AM Breakfast dealership.8:30 AM General Session This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online10:00 AM Ten Workshops presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other niche networks.11:00 AM Break in Exhibit Hall11:45 AM Ten Workshops1:00 PM Lunch _____________________________________________________2:00 PM General Session LOCAL REACH Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results,3:15 PM Break in Exhibit Hall such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers.4:00 PM Ten Workshops5:15 PM Sponsored Labs AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to6:15 PM General Session your dealership.7:15 PM Evening Reception __________________________________________________________________________________________September 8th MOBILE Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest7:30 AM Breakfast growing consumption channels, with smart phone adoption rates skyrocketing among consumers.8:30 AM Ten Workshops With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong10:00 AM General Session presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design,11:30 PM Closing Remarks creating custom mobile apps, SMS marketing strategies and more.12:00 PM Bonus Workshop SessionsPRODUCED BY HOSTED BY
  3. 3. Powerhouse Keynotes & Speakers Jim Ziegler JIM Goal driven, ambitious and sales oriented, Jim became a record setting Radio Ad Sales Manager and Auto Sales and Finance Manager with some of the largest dealerships in the country. Jim delivers dynamic, high ZIEGLER content presentations on leveraging relationships into increased sales and profits, internet marketing and prosperity. Grant Cardone GRANT Grant is a Best-selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV showCARDONE host. Through his five books, he discusses how to be successful in this new economy. Cardone revolution- ized the auto dealer industry by re-engineering their sales process and philosophy. William J. Lovejoy Mr. Lovejoy enjoyed an extraordinary career at General Motors. He began his career at GMAC, serving in a variety of positions, and ultimately became President of GMAC in 1990. He eventually moved over to GM,WILLIAM and headed their Vehicle Sales, Service and Marketing. In that role Mr. Lovejoy presided over an increase in GMs U.S. market share in one of the most competitively challenging markets the industry has ever seen.LOVEJOY Under his leadership, GM led the industry with record-setting truck sales, while simultaneously sparking dramatic improvement in NADA’s dealer-satisfaction surveys. Mr. Lovejoy also served General Motors as Vice President of service and parts operation. Lon Safko Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion Marketing, Lon shows LON corporations how to train managers to think creatively, details the secrets of launching a successful on-line SAFKO business. His best selling book The Social Media Bible, is transforming marketing strategies. Dave Anderson DAVE President of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership development books, including the TKO Business Series, Up Your Business, If You Don’t Make Waves You’ll Drown, How to RunANDERSON Your Business by THE BOOK, and How to Lead by THE BOOK. David Lewis DAVID David has been training Dealers, General Managers, Sales Managers, F&I Managers and Salespeople on the “Art of Inspirational Selling” His unique ideas have helped thousands of dealerships nationwide achieve . LEWIS their sales and management goals. David shares his ideas in a book titled, The Secrets of Inspirational Selling, which gained immediate popularity. Patrick KellyPATRICK President and COO of CAR-Research XRM, Patrick is an inspiring speaker, coach, and process oriented thinker who helps achieve positive outcomes. KELLY SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS
  4. 4. Powerhouse Keynotes & SpeakersTracy MyersBest-Selling author and legendary speaker, Tracy Myers is commonly referred to as The Nation’s Premier AutomotiveSolutions Provider. He is also a Certified Master Dealer and was the youngest-ever recipient of the National Quality Dealerof the Year award by the NIADA. His dealership, Frank Myers Auto Maxx, was recently recognized as the number one SmallBusiness in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business TRACYJournal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.Myers has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS, been featured in USA Today MYERSand written for Fast Company. His books include the #1 Best-Sellers Uncle Frank ‘Sez’, YOU Are The Brand, Stupid! andPushing To The Front (written with Brian Tracy). He was also featured in the Telly Award winning film “Car Men” As the .founder of his own marketing and branding academy, Tracy teaches ambitious business owners, professionals andentrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition.Jody DevereCEO and Founder of, Jody has organized six workshops on Diversity & Women’s Issues especially forAutoCon2012. JODY DEVERESean StapletonVP of Sales at VinSolutions, Sean is a highly regarded author in many top automotive trade magazines and a dynamicspeaker who has the pulse of the auto industry. SEANRichard Bustillo STAPLETONRichard Bustillo is the General Manager of Rick Case Honda in Fort Lauderdale, Florida. As the operationalleader of the largest Honda Dealership facility in North America, Bustillo supervises a team of over 350associates that sell and service thousands of new and used vehicles each month. He has a proven history ofsuccess in raising dealership net profits and has a consistent record of turning poorly performing dealer-ships into solid performers. Bustillo’s expertise extends to setting and administering budgets for fixed andvariable expenditures; managing incoming/outgoing new and used vehicle inventory to optimize cash flowand sales. At Rick Case Honda he is the decision-making authority with full responsibility for all day-to-day RICHARDdealership operations, policies and procedures. Bustillo is a recognized expert in hiring, training andmotivation of management and support personnel, along with the creation of innovative sales and BUSTILLOmarketing approaches. He is the only volume store to achieve the prestigous Honda Presidents award 4yrsin a row.Ralph PagliaVice President Digital; Tier10 Marketing. Paglia was responsible for ADP Digital Marketing BusinessDevelopment. He established key strategic partnerships with Car Companies, Dealer Groups and DigitalMarketing enterprises. At Tier10 Marketing, Paglia has created significant revenue growth from new RALPHsolutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputationmanagement strategies and tactics. Paglia has become a nationally recognized thought leader, speaker and PAGLIAauthor on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.Jim FlintJim Flint is the first-ever corporate director of interactive sales and marketing for the John Eagle Family ofDealerships. Flint, who began his professional career with a stint in sports marketing for Nike, joined JIMDallas-based John Eagle in early 2009. He moved to the retail side of the business after working at the OEMlevel with Nissan and Toyota for more than a decade. FLINTDavid JohnsonDavid Johnson is considered by many to be the top authority on automotive social media. He is the socialmedia editor of, a featured blogger on and theauthor of his own blog, dedicated to the auto industry, at He has conducted many DAVIDseminars, lectures and in-dealership training sessions on the creation and implementation of socialstrategies. David teaches dealerships the how, why and ROI of social marketing through the implementa- JOHNSONtion of advanced inbound lead generation tactics. SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS
  5. 5. REASONS TO ATTEND: The AUTO CONNECTIONS difference: TRIC EN Educational Aria tes C Courses a m R ght R Roo /ni Our Educational Workshops are pitch-free, lead by vetted industry 5 Sponsored $12 experts, national speakers, and LE proven thought leaders. WorkshopsDEA Gives dealers who are shopping for solutions, new technology, Business products and services the opportunity to hear first hand Friendly from supplier experts. Staying connected is a priority - FREE WiFi is provided in all areas (exhibit hall, hotel r rooms, workshops and labs). eale als D p e dia Te c h n i AutoCon lM rinc ive olo PCG Consulting cia P gy So Se • • rece entary Culture ar n ch e sig M ark e ti n g • D im Awards Presentation mpl tration Breakfast and Lunch are a great Sept 5th co s opportunity for peer-to-peer AutoCon Labs regi networking and sharing of best practices – and all are included AutoCon offers hands-on in your registration. presentations of products and technology in a genius Expo Hall lab setting. Our exhibition hall is e ceiv ds organized by product groups, making shopping easy. Re an 1 Measurement us iste r 2 People Tho pplier Reg and u 3 Process in S edits y 4 Social Cr Earl VE 5 Local 6 Mobile SA DEVELOPED BY WWW.ASKPATTY.COM: Unique 6 Workshops Designed for To Diversity & Women’s Issues AutoCon
  6. 6. Why we’re excited about AutoCon 2012…Dealer Principal & General Manager Marketing Manager“There are dozens of dealer events, and it “This year I’ve had the opportunity to attendcan be an overwhelming decision two conferences put on by First Class Educatorschoosing which one(s) to attend. However, and both have indeed been first class events.I will always send my team to the FCE The digital marketing landscape is becomingevents because I want the best – and they increasingly dynamic and the FCE events I’vealways deliver!” attended have really hit on the latest trends and developments. Even the most seasonedTracy Myers, Dealer Principal automotive digital marketers will learnFrank Myers Auto Maxx something new given the diversity and depth of topics lead by experts from within and outside the industry. FCE conferences are a great opportunity to quickly and efficientlyOperations & General Sales Manager bring your dealer team up to speed on all things digital and get them energized to adjust and implement their marketing strategies. This is“First Class Educators have provided game-changing education in the exactly why we brought 21 members from our group to FCE’sdigital marketing realm for my staff and Automotive Boot Camp.”I. This is the way of the future. Theseevents are excellent for dealers ready to Ben Robertaccio, Marketing Managerchange and wanting to understand the Morries Automotive Groupdigital world."MJ MacDonald, Operations Manager Social Media ManagerBountiful Mazda • Orem Mazda “I have participated in 2 events that First Class Educators has produced, Digital Marketing Strategies Conference and AutomotiveBusiness Development Center (BDC) & Boot Camp. FCE always seems to have their finger on the pulse of whatInternet Manager is happening in the Auto Industry and the impact that digital marketing has on it (I think Carrie has a“The team at FCE seems to always outdo themselves and I expect crystal ball).AutoCon2012 to be no different. The line-up of speakers that they FCE has the best speakers, teachers and evenattract are true Industry leaders. I always mentors to guide and teach you. The selection ofend up having not just a few but many topics and classes is wide and varied, I just wish Ithings to implement back at the could clone myself so I could get to ALL of them!dealership. In just two days I can gain I usually walk in thinking I know it all, and walkmore information from peers and out having learned so much new information. Ispeakers than months of training and look forward to the next event!”research on my own. ” Trish Spagnola, Director of Interactive Marketing & MediaLindsay Lavery, eCommerce Director Westbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City JeepLavery Automotive Chrysler Dodge Ram • FIAT of Westbury • Levittown FordInternet Sales Director Internet Sales Director"First Class Educators brings together some of the best “I have attended several First Class Educatorand brightest in the industry. Consequently, events, and I am always impressed with theFCE events have been a valuable source of camaraderie of dealers, the quality of speakersinformation and provided me with some of the and trainers, and I always manage to leave withtools and ideas necessary to build our more ideas than we can put into place. I highlyeCommerce operations." recommend FCE events for any dealer that wants to stay ahead of the curve."Tony Rhoades, Internet Sales DirectorGunn Auto Dani Hart, Internet Sales Director Pohanka Auto Group
  7. 7. Wednesday, September 51:00pm Registration Opens 3rd Floor of Aria Hotel3:00pm Business Assessments Unique to AutoCon Attendees Get Personalized Advice on Selecting AutoCon Workshops Ironwood Ballroom 6-75:00pm General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GMAC Ironwood Ballroom 46:00pm AWA Reception Music by DJ Vikrola, DJ Yowka, and Special DJ Guest Exhibit Hall7:00pm AWA Ceremony Automotive Website Awards Ceremony Ironwood Ballroom 4 Te c h n e d ia lM olo PCG Consulting cia gy So Se •Thursday, September 6 • ar n ch e si g M ark e ti n g • D7:30am Breakfast Sponsored by TrueCar8:30am General Session Featured Speaker: Sean Stapleton, CSO, VinSolutions Ironwood Ballroom 410:00am Workshops  How Google+Local is changing the Social Landscape – Phil Penton Starvine 3  Making Mobile Happen! – Shuki Lehavi Starvine 4  Texas Hold Em: Moves Texas Dealers are Making to Drive Internet Sales – Jim Flint Starvine 6  ClickmotiveSponsored Workshop: Turn Your Internet Whisper into a Loud Digital Voice Starvine 12  VinSolutions Sponsored Workshop: Bring People, Processes, and Data Together as ONE Starvine 13  I Hate/Love My Online Reputation – Mike Myers Starvine 7  The Evolution of Digital Marketing: Where Do We Go From Here? – Ralph Paglia Starvine 10  How To Build a True BDC That Is Profitable – Joni Stuker Starvine 8  Diversity Marketing to Latinos – Elizabeth Archuleta - (*Certificate*) Starvine 9  Paid Search Strategies 1 – Brian Pasch, Anita Avram, Google Adwords Team - (*Certificate*) Starvine 1111:00am Break Exhibit Hall11:45am Workshops  Mobile Technology: Customer Retention and Loyalty Strategies – Glen Garvin Starvine 3  HomeNet Sponsored Workshop: HomeNet Starvine 4  The Secrets of the Best Automotive Sales Consultants and Sales Teams – Chris Saraceno Starvine 8  Social Blueprint: Developing Your 5 Point Social Presence & Tracking a Positive ROI – David Johnson Starvine 12  Car-Mercial Sponsored Workshop:Dominate Page One of Search With Sales, Service, & Branding Videos Starvine 9  Social Dealer Sponsored Workshop: The Social Dealer Difference Starvine 13  Putting Dealer’s Phone Processes To The Test – Jerry Thibeau Starvine 10  Five Simple Strategies to Selling More Cars Now! – Alan Ram Starvine 6  Recruiting, Hiring, & Retaining Women in Automotive Industry – Panel with Jody Devere - (*Certificate*) Starvine 7  Paid Search Strategies 2 – Brian Pasch & Anita Avram, Google Adwords Team - (*Certificate*) Starvine 111:00pm Lunch Sponsored by TrueCar2:00pm General Session Featured Speaker: Lon Safko, author of The Social Media Bible. Ironwood Ballroom 43:15pm Break Exhibit Hall4:00pm Workshops  Dealer eProcess Sponsored Workshop: An Insider Look At Our Platform Starvine 6  Merchandising Online Inventory and Analytics – George Nenni Starvine 3  CarWoo Sponsored Workshop: The Top 10 Ways To Woo Your Online Buyers Starvne 11  What Does It Take For Automotive Dealers To Go From Good to Great – Panel with April Rain Starvine 8  Beyond ‘Likes’: Growing Customer Advocacy Using Bulletproof Social, Mobile & Video Strategy – J Mescher Starvine 4  What Influences Customer Loyalty & How Do We Measure It? – Brad Smith Starvine 13  Guerilla Marketing and Conquest Advertising to Grow Market Share – Ralph Paglia Starvine 7  TrueCar Sponsored Workshop: What Has TrueCar Been Up To? Starvine 10  Diversity Marketing to LGBT Community – Elizabeth Archuletta - (*Certificate*) Starvine 9  Paid Search Strategies 3 – Brian Pasch & Anita Avram, Google Adwords Team - (*Certificate*) Starvine 115:15pm Sponsored Labs Unique to AutoCon Hands-on Follow-up to Workshops Ironwood Ballroom 6-76:15pm General Session Featured Speaker: Dave Anderson, author of 12 leadership books. Ironwood Ballroom 47:15pm Evening Reception Sponsored by VinSolutions Exhibit Hall *Educational certificates are granted for attending these sets of classes.
  8. 8. Friday, September 77:30am Breakfast8:30am General Session Featured Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host Ironwood Ballroom 410:00am Workshops  Dominate Your Local Market With Video Pre-Roll Marketing – AJ LeBlanc Starvine 12  Haystak Sponsored Workshop: Influence: The New Metric to Build Your Digital Advertising Plan Around Starvine 6  Trends in Dealership Benchmarking – Robin Cunningham Starvine 10  Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Ed Parkinson Starvine 9  The Do’s & Don’ts of Managing and Leveraging Your Online Reputation – Heather MacKinnon Starvine 4  Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees – Kathy Carlson Starvine 13  Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits – Joe Castle Starvine 11  A General Managers Guide to your BDC, Internet, & Marketing Dept – Marc McGurren Starvine 3  Case Studies of Dealerships Getting It Right With Women – Panel with Jody Devere - (*Certificate) Starvine 7  Mastering Google Analytics Part One – Brian Pasch - (*Certificate) Starvine 811:00 am Break Exhibit Hall11:45am Workshops  To BDC or Not to BDC… Why Call Centers are Cool Again! – Chip King Starvine 4  KPA Sponsored Workshop: How to Increase Revenue and Margins through Outsourcing Starvine 6  How to use Facebook Ads to Amplify your Social Reach and Generate More Leads – Brent Albrecht Starvine 9  Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time – Glenn Pasch Starvine 12  Team Velocity Sponsored Workshop: Team Velocity Starvine 10  The Power Of Landing Pages: 10+3 Tips To Drive Conversion – James Fabin Starvine 7  How To Recruit, Screen, Train, and Retain Sales Professionals – Craig Lockerd Starvine 13  Consolidating Strategies: How Search and Social Will Be One in 2013 – JD Rucker Starvine 3  Having Fun & Prospecting Your Way To Greatness – Fran Taylor Starvine 8  Mastering Google Analytics Part Two – Brian Pasch - (*Certificate) Starvine 111:00pm Lunch Sponsored by TrueCar2:00pm General Session Featured Speaker – Patrick Kelly, CAR-Research XRM Ironwood Ballroom 43:15 pm Break In Exhibit Hall4:00pm Workshops  Making Sense of Mobile, and how to get ahead of the consumers in the digital race – Shuki Lehavi Starvine 7  HomenetSponsored Workshop: Homenet Starvine 8  Special Workshop presented by John Giamalvo from Starvine 9  Social Media Dating, Professionally Called Blogger Outreach – Christine Rochelle Starvine 12  Reputation Management Strategies and Tactics from Rick Case Honda’s General Manager – Rich Bastillo Starvine 11  “The Unfair Advantage” – Author Panel & Book Release Event – Brian Pasch, Tracey Myers & Others Starvine 10  10 Guidelines for Success in Social Media – Panel Discussion with Google & Social Dealer Starvine 6  Doubling Customer Retention Counts– Tom Wiegand Starvine 3  How to Get Vendors to Aggressively Compete For Your Business– Tim Jackson Starvine 13  AutoUSA Sponsored Workshop: AutoUSA Starvine 45:15pm Sponsored Labs Unique to AutoCon Hands-on follow-up to Workshops Ironwood Ballroom 6-76:15pm General Session Featured Speaker: Tracy Myers, Best-Selling Author, Dealer Principal Ironwood Ballroom 47:15pm Eve Reception Sponsored by TrueCarSaturday, September 87:30am Breakfast8:30am General Session Featured Speaker – David Lewis Ironwood Ballroom 410:00am Workshops The Evolution of the BDC – Stan Sher  Starvine 13  New Profits From A Digitized Showroom – Todd Katcher Starvine 12  Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors – David Page Starvine 6  Incorporating Customers and Websites Into Your Dealership’s Trade-In Evaluation Process – Rich Bustillo Starvine 4  Dealer Compliance in a Digital Age & How To Avoid Fines – Jim Radogna Starvine 7  Twitter-Facebook-YouTube-Pinterest and the Rubik Cube – Jim Ziegler Starvine 10  How to Use Objective Data to Create Performance Plans and Compensation Models – Ralph Paglia Starvine 11  Strategies for Differentiating Your Dealership with Today’s Social, Local, Mobile Car Shopper – J Simmons Starvine 3  Personal Branding Tips From Highly Visible Automotive Professionals – Panel Starvine 8  How to Simplify Analytics to See the Numbers that Make a Difference – Patric Timmermans Starvine 910:00am General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling. Ironwood Ballroom 411:30am Closing Closing Remarks Ironwood Ballroom 412:00pm Bonus Workshop Sell More Cars Using The Service Drive – Chad Sterling
  9. 9. AutoConnections 2012 Conference & Expo September 5-8, 2012 Aria Resort & Casino, Las Vegas Aria Resort & Casino THIRD FLOOR EXHIBIT HALL MEETING ROOMS LABS Board 7 8 Room Premium Exhibitor Space 6 9 5 10 4 GENERAL MEALS STAGE SESSION 3 11 & AWA Ceremony 12 2 1 13RESTROOMS PRESS RESTROOMS ENTRY SPONSORS & EXHIBITORS For Registration Sponsorship, or Exhibitor Opportunities call Carrie Hemphill, Managing Director of First Class Educators at 908-601-6475 • SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS