Capgemini helped a major automotive company centralize its master data management. The new system integrated central sales, wholesale, retail and customer systems to use consistent master data for product offerings and ordering. This reduced costs and improved data quality. The system provides a new configuration engine that allows introducing new products in 5 days versus weeks previously. It also optimized the process of maintaining product and price data.

1. Automotive the way we do it
Automobile Company Centralizes
Master Data Management for
Improved Efficiency
Capgemini helps build a master data system with
a new configuration engine for cars, reducing
costs and improving data quality
The Situation The Solution
The company is a leading producer of Capgemini helped the company
premium cars and one of the largest implement a system for the
manufacturers of heavy- and medium- centralized administration of master
duty trucks in the world. data by the central sales team and
rationalization of master data by
The company wanted to implement wholesale teams. The system supports
an integrated solution for product the provision of master data via a
and price Master Data Management staging environment for the testing,
(MDM) for its Car division. The approval and versioning functions.
objective was to integrate central sales,
wholesale, retail and its customers’ The system also provides several
systems with regard to master data, central services such as evaluation,
and to use the same master data validation for ordering and vehicle
for product offerings and ordering. configuration, which comprises a new
The company goal was to gain configuration engine called Global
improvements in terms of the effort Car Configurator (GCC).
spent, data quality provided and
time saved.

2. www.capgemini.com
The Result The new system has provided Cars with Due to the reduced costs and the
The new system enables the company significant improvements regarding centralized system the Internet
to optimize the process of maintaining effort, quality and time. For example, configurator can be rolled out to
product and price master data, thus introducing new marketing actions such smaller markets, where previously
reducing costs. As the central system is as a special “limited edition” or a new the rollout was not feasible due to
integrated with the national markets, “sports package” can now be achieved high costs. The system is now being
the quality of the data has improved, within five days, compared with several rolled out to all markets.
and the master data can now be weeks previously. And the company’s
made available at the point of sale in customers now have a consistent display If you would like to find out more
a fraction of the time that it would of their vehicles from the configurator about this project, please contact:
have taken previously. In addition, through the order to the invoice. success.story@capgemini.com
the new solution provides the Internet
configurator portal with enhanced In addition, the system eliminates
flexibility. manual processes and optimizes the
process of maintaining the product
How the Company and and price master data, thereby
Capgemini Worked Together reducing costs. It also provides
Capgemini was selected by the standardized data across domains
company to build a centralized master such as central sales, wholesale, retail,
data system with a new configuration customer, planning, distribution and
engine for its Car division. An aftersales. Master data is available at
existing Internet vehicle configurator the point of sale in just a fraction of
was already in place with a working the former time. And because the data
configuration engine, which had been is integrated between headquarters
optimized for several years. A key and the individual markets, data
challenge was to integrate the new quality has improved.
configuration engine with the existing
Internet configurator in a rapid time
frame with no disruption to the
business.
The configuration engine was
successfully integrated in the existing
Internet car configurator and
successfully rolled out to the first
market: Poland. The configuration
engine is accompanied by a cluster- About Capgemini
controller, which allows not only for
®
24/7 operations but also supports a
clustered environment (currently more With more than 115,000 organization, Capgemini has developed its
than 20 different countries operate people in 40 countries, own way of working, the Collaborative
Capgemini is one of the world’s foremost Business ExperienceTM, and draws on
on more than 20 application servers).
providers of consulting, technology and Rightshore®, its worldwide delivery model.
This was a significant achievement as
outsourcing services. The Group reported
the clustered configuration engines 2010 global revenues of EUR 8.7 billion. Learn more about us at
can switch to new master data without Together with its clients, Capgemini creates www.capgemini.com
interruption. This new solution and delivers business and technology
gives the Internet configurator portal solutions that fit their needs and drive the Rightshore® is a trademark belonging to
Capgemini
enhanced flexibility. results they want. A deeply multicultural
Capgemini US
Automotive
Business Information Management
Technology Services
Master Data Management
170212_IN
©2012 Capgemini. No part of this document may be modified, deleted or expanded by any process or means
without prior written permission from Capgemini. Rightshore® is a trademark belonging to Capgemini.