Over the last few years, automotive retail marketing has changed dramatically. Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media. Many dealerships are still shifting marketing budgets to digital channels, but more progressive dealerships have begun allocating their digital marketing budgets to social marketing. Social Media for the Automotive Industry. A digital dealership initiative....

1. Auto Media Network LLP 亚汽联盟 Corporate Introduction [email_address] Presented by Jeffrey Low

2. Who we are THE TEAM A partnership of individuals with global, regional and local experience in the automotive industry 资深的合伙团队 Top management positions in regional offices of automakers, national distributors and leading local auto groups 实践区域高层管理经验 Diverse expertise with an excellent network of contacts, associates and regional support 广泛的联络网

3. Auto Media Network WHAT WE DO Strategic Business Alliance 战略商务联盟 AMN’s core business is in Strategic Business Alliance Consultancy. Our unique network of key international and regional contacts and our extensive experience in the regional arena put us in a vantage position to offer opportunities in regional business investments and acquisitions, regional growth, expansion and partnership related to the automotive industry. Business Consultancy 商务顾问服务 Management and operational consultancy services to national distributors and dealership networks to improve efficiency, planning and marketing results. Turnkey Project 项目启动 From identifying key partners and opportunities to establish operational and distribution network, AMN can free an organization from taxing its own resources and manpower . Capitalize on Technology 科技利益认可 Technology is a key factor in today’s automotive industry. AMN is providing auto solutions in this competitive environment, on how to use technology to gain an edge over the competitors.

4. Private Investors Manufacturers’ Regional Offices China Automakers Automotive Trade Trade Suppliers Importers & Dealers Technology Partners Clients Our Value Chain

5. Our Automotive Partners

6. Provides business consultancy services to auto importers and dealers throughout the region. Successful Collaborations

10. Thank you [email_address]

11. Auto Media Network 亚汽联盟 Social Media Strategy for Auto Society [email_address] Presented by Jeffrey Low

14. It is an umbrella term that generally includes sites that integrate technology with social interaction. The benefits of social media include the ability to keep abreast of current events, with regular news updates, blogs and tweets providing information to a huge audience in an instant. Social media is about listening to what´s going on in your industry and taking part in the conversation. Social Media A new media initiative

15. Over the last few years, automotive retail marketing has changed dramatically. Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media. Many dealerships are still shifting marketing budgets to digital channels and have begun allocating their digital marketing budgets to social marketing. They’re getting “bankable results” that attract, convert, and retain more customers in today’s new economy. Social Media A new media initiative

16. Social media is made up of Internet-based tools designed for people to share information, ideas, photos, videos, and so on among each other. Social media influences the conversations about your dealership, your brand, and/or your competitors, and clearly, people are reading online reviews and taking those recommendations seriously. The key is to make sure you influence those conversations and ultimately the buying decisions rather than permitting your competitors dictate this process. Social Media A new media initiative It’s not what you say about you that’s important. It’s what they say about you.

18. Create your dealership’s own social community, making members your “brand evangelists.” This community then provides you with the ability to influence positive reviews and conversations, and then syndicate that content to hundreds of social networks like Facebook and Twitter. This strategy eliminates the need to manage content on hundreds of sites and lets you have greater control over the content that gets indexed by the search engines. The Solution Auto Society A tailored strategy, A new initiative The solution is to create your dealership’s own social community

20. As modern-day communicators, we can’t ignore social media. We must learn how to make it work for us. It’s amazing how many people you can touch if you have the means to convey your message effectively. Start your conversation with your client……now Social Media A new media initiative