Authors Owning Digital Space: A Master Class in Social Media for Writers

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This in depth session will focus on writers - amateur, semi-amateur, professional and semi-pro - using the web to own their identities, brands, stories, and work in a way that maximizes their reach and authentic voice. We will discuss author platforms like WordPress and social media channels like Faceoobk, Twitter, YouTube and others as ways to connect with readers and build audience. We will also discuss case studies on authors who have successfully published traditionally or through online options like Amazon, Smashwords, Kobo, and others. This session is for writers who want o engage in the media that is theirs to control and leverage for the greater spread of their voice and identity via the web.

Social Media

CHANGE | NO CHANGE
• THE INTERNET HAS IRREVOCABLY CHANGED
THE FOLLOWING:
• HOW WRITERS WRITE
• HOW READERS READ
• HOW PUBLISHERS PUBLISH
• HOW WRITERS ARE DISCOVERED
Thursday, October 23, 14

CHANGE | NO CHANGE
• THE INTERNET HAS NOT CHANGED THE
FOLLOWING:
• THE VALUE OF GOOD WRITING
• THE NEED FOR GOOD EDITING
• THE VALUE OF PUBLISHERS AND AGENTS
• THE VALUE IN CONNECTING WITH READERS
• THE NEED TO HUSTLE FOR SUCCESS
Thursday, October 23, 14

RANDOM THOUGHT 01
• WHAT YOU WRITE AND HOW YOU
WRITE IT IS WHO YOU ARE.
• YOU CAN WRITE ANYTHING YOU
WANT IN ANY MEDIUM YOU WANT.
• NOW. LATER. FOREVER. INSTANTLY.
Thursday, October 23, 14

OWN YOUR ONLINE SPACE
• YOUR NAME DOT COM
• SPECIFIC, CAREER-SPANNING WEB
DOMAIN OWNED BY YOU
• WEB HOSTING PAID FOR, MANAGED BY
YOU (AND/OR YOUR TEAM)
• WEBSITE NOT RUN BY PUBLISHER
• YOU CONTROL YOUR PRESENCE ONLINE
Thursday, October 23, 14

WORDPRESS
• WORDPRESS is my weapon choice.
• There are many other platforms for creating a
website: Tumblr, Squarespace, Wix, Weebly, etc...
• All have their advantages, drawbacks,
inconsistencies.
• WordPress, for my money, represents the best
value, best set of tools, available.
Thursday, October 23, 14

BOOKS ON THE RADIO
Thursday, October 23, 14

RANDOM THOUGHT 02
• Follow comedians on Twitter.
• Follow your own best advice.
• Express yourself, don’t hold back.
• Don’t get hung up on analytics.
• Know when it’s over.
• Synthesize!
Thursday, October 23, 14

BUILDING/CREATING
• It won’t end, it can’t end.
• Can’t Stop, Won’t Stop.
• Always be learning.
• Prepare yourself for this new reality.
• You don’t always need to be online, and in fact you
rarely should be, but the garden needs tending if
the fruits are to grow.
Thursday, October 23, 14

ASTRA TAYLOR
• Astra Taylor, author of The People’s Platform, Taking
Back Power and Culture in the Digital Age,
recently said:
• There are three phases in the modern creative
process: 1) being the uncompromising artist, 2)
being the career survivalist, 3) being the armchair
critic.
• Recognize the boundaries, don’t try to do too
much.
Thursday, October 23, 14

INTERNET VS SOCIAL MEDIA
• Social media allow you to communicate with
people around the world in real time in an ever-increasing
number of ways.
• Written words + audio + still images + video +
some creative combination of all these things.
• You can tell stories here.
• You can express what you want to in any way you
want to. As little or as much as you choose.
Thursday, October 23, 14

FIRST KNOWN USAGE: 2004
Thursday, October 23, 14

A CLUSTER OF BRANDED IMAGERY DESIGNED TO SHARE
Thursday, October 23, 14

RELATIONSHIPS
• The relationships that you have with the people on
the internet, your current and future readers, are
real.
• People are not marketing opportunities.
• They care about characters and stories, and they
care about their favorite authors.
• They are also the word of mouth - the finest
currency - that giveth and taketh away.
Thursday, October 23, 14

SELF-PUBLISHING
• Are you willing to do the work?
• To find the fit that is best for you?
• To figure out file formats, marketing
options, website integration?
• Are you willing to wear all the hats?
Thursday, October 23, 14

AMAZON CREATE SPACE
Thursday, October 23, 14

BEHAVIOURS
• Social media relationships and manners are
not unlike those we exhibit in real life (IRL).
• Deception, disingenuousness, negative
expression are not well met.
• Criticism, strong opinions, etc... are fine, in
fact, encouraged.
• Honesty, owning your mistakes always wins.
Thursday, October 23, 14

RINGS OF SATURN
Thursday, October 23, 14

THANK YOU!
AUTHORS OWNING
DIGITAL SPACE
A MASTER CLASS IN
SOCIAL MEDIA FOR WRITERS
PRESENTED BY SEAN CRANBURY
SURREY INTERNATIONAL WRITERS CONFERENCE 2014
SEANCRANBURY.COM | BOOKSONTHERADIO.ORG | @SEANCRANBURY
#SIWC14 #THISDAYWEWRITE
Thursday, October 23, 14

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CIHC #IPChat 101 - Canadian Interprofessional Health Collaborative

Sean Cranbury

This slideshow has been created to help newcomers to twitter understand some of the terminology and logic behind things like hashtags and tweetchats. As the Canadian Interprofessional Health Collaborative continues to develop its Social Media Strategy more of these walk-throughs will appear. It is important that, as early-adopters, we take the opportunity to help others use and understand these tools so that they can then participate and begin to lead the discussion. #IPChat is a tweetchat that focuses on issues relating to #interprofessional #collaboration and #healthcare. Please join us!

Canadian Interprofessional Health Collaborative

Sean Cranbury

The document provides an overview of social media tools that can be used for collaboration and knowledge sharing in healthcare, including the CIHC blog, Facebook, Twitter, and RSS feeds. It explains that the CIHC blog is the primary platform for sharing information and outlines how RSS feeds can be used to receive automatic updates from the blog. Facebook and Twitter are described as ways to connect with colleagues and share information in real-time. The document aims to help readers understand how these different tools work together as part of CIHC's social media strategy.

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