This presentation delivered at Conestoga College on March 10th 20120 for the NaHSSA Conference by Sean Cranbury on behalf of the Canadian Interprofessional Health Collaborative..

1. Knowledge Exchange, Social Media + SMS:
Transforming Communities of Practice
Sean Cranbury
Director, Communications & Social Media
Monkeytree Creative
t: @seancranbury | @monkeycreates | @cihc_ca
sean@monkeytreecreative.com

2. Generating Discussion and Context
We are here to:
• A) discuss the challenges of entering the practice
community as a digital native.
• B) start thinking about strategies for developing
‘communities of practice’ to address transitional issues.
• C) develop strategies for knowledge exchange.
• D) contextualize our ideas with a focus on patient care.
• E) think about the role that social media plays in all of
the above.

3. Knowledge Exchange
A definition:
Knowledge Exchange is
collaborative problem-
solving between different
groups with shared goals
and interests.

4. Communities of Practice
A Definition:
Communities of
Practice are groups of
people who share a
concern or a passion
for something they do
and learn how to do it
better as they interact
regularly.

5. 3 Elements of a Community of Practice
i) Shared domain of interest
ii) Members engage in joint
activities, discussions,
help each other, share
info.
iii) Are practitioners: develop
experience, stories, tools,
ways of addressing
recurring problems,
practical insight.

6. Traditional Communications Tools
• Email
• Telephone Landline
• Fax machine
• Postal Service
• Voice Mail
• Etc…
These exchanges are often 1 to 1 and
can require significant time between
responses.

7. Social Media Channels

8. SMS Text Messaging
Short Message Service:
A text messaging
service component of
phone, web or mobile
communication
systems.
The most widely-used
data application in the
world.

9. What is the Patient Doing?

10. Some Examples of Communities of Practice

11. Documented Process Improvement
Knowledge Exchange
+ IRL conversations
+ Traditional technology
+ Social Media
+ SMS
Communities of Practice
Inclusive & collaborative

12. Important Books

13. Knowledge Exchange, Social Media + SMS:
Transforming Communities of Practice
Sean Cranbury
Director, Communications & Social Media
Monkeytree Creative
t: @seancranbury | @monkeycreates | @cihc_ca
sean@monkeytreecreative.com