Authority Market Power Podcasting

Authority
Market

Power
Podcas3ng

Tracy
&
Tom
Hazzard

WTFFF?! Podcast Co-Hosts
Founders – Podcast Start Point

What
is
a
Podcast?

Authority Market Power Podcasting – © 2016 Tom & Tracy Hazzard
podcaststartpoint.com

Anatomy
of
a
Podcast


Be
a
vocal
expert.

Build
social
proof:

know,
like
&
trust.

Shorten
sales
cycle

passively.

VIP
client/aﬃliate

strategy.

WHY

Podcast?

PLUS:
On
High Google
ranking
Affiliate Ad
Revenue

Our
WHY…


Market
Power
Content
Plan

•  Keyword Focus Editorial Calendar
•  Multi-Cast Content

Highly
Ranked
on
Google


Check
Your
Niche
Category


Survey
for
Impact
Branding

Visually survey your niche.
Make your name & icon impactful.

Survey
for
Impact
Branding

Make it special. Make it You.
o Delivers your why message
§ SPECIFIC & ENTICING
§ Describe it BRIEFLY
§ Review your title/icon SMALL

•  Styles

•  Host
or
Hosts

•  Mission

DescripEon

Survey

“If you have a product or a product idea and have
ever wondered how to get it placed in a Major Big
Box Retailer, “On the Shelf” is the show for you.”

Listen
for
Binge-‐ability

Make it special. Make it You. Make it Binge-able.
o Tone
§ Fit for audience
§ Fit for you
§ Same energy after 200 episodes
o Binge-listenable
§ Provide entertainment or valuable learning

Binge-‐able
or
NOT?


•  Reviews

•  Ranking

•  Popularity

Analyze


•  Great
Topics

•  Types
of
Guests

•  Audio
Quality

– Intro

– Host
Style

– Guest
Audio

– Passion

– AuthenEc
Voice

Listen

MUST BE:
Guest
Attracting

VIP
Guest
Tac3cs

•  Market Power Guest Tactics
o Big Name & Followers
o Client Profiles
o Valuable generous content
o NOT A COMMERCIAL
Clearly Entertaining Opener!

•  Feature
ProspecEve
or

Current
Clients/Aﬃliates

o Power of Podcast Host
o Verbal promotion &
endorsement
o Smart questions &
follow-up
VIP
Guest
Tac3cs


TIME
or
COST

Budget
Matches
Goals

•  Factors Impacting Edit Costs
o  # of Episodes
o  Length of Episodes
o  Interviews
o  Ad Insertions
Quality Equip. = Quality Sound = Less Editing

Needs/Skills

•  Voice
Over

•  Audio
EdiEng

•  Graphics

•  TranscripEons

•  Blog
Writer
or

WordPress
Editor

•  Social
Media

•  Guest
Booking

•  Event
Planning

D.I.Y.
D.W.Y.
D.F.Y.

30 Days to Podcast Start - WEEK 1
BRANDING SPACE & EQUIPMENT
1 2 3 4
START
Review Market Power
podcast video
BRAND IT
Name your podcast
DESCRIBE IT
Write your 255
character description
5 6 7
PROFILE IT
Fill out Podcast Start
Point profile form
ORDER NOW
Choose your equipment
SPACE PLANNING
Review guidelines for
your ideal environment
PICK YOUR NICHE
Capture style guides of
examples of what you like
(font/colors/cover art/
music/intro voice type)
PREP & PLAN INTERVIEW GUESTS
8 9 10 11
SET REHEARSAL
Schedule rehearsal date
before Day 20 but after
receipt of equipment
CALENDAR
Set-up editorial calendar
for internal tracking
SCHEDULING
Set-up scheduling
calendar (for guests)
12 13 14
FOLLOW-UP
Personalize guest
letter templates
COMMUNICATION
Set-up Skype (if needed)
BOOK GUESTS
Schedule guests (at
least 2 initial and
1/week after)
READ UP
Review Best Practices
Guide
15
PRACTICE & RECORD
16 17 18
CHECK LIST
Review rehearsal
set-up check list
PLUG IN
Set-up equipment
QUESTIONS
Make list of questions/
concerns for podcast
start up tech
19 20 21
TRIAL RUN
Rehearse and then
record first episode
RECORD MORE
Record 2+ more
episodes & upload on
your own
UPLOAD
Learn upload process
OUTLINE EPISODE
Outline episode flow,
introduction, points,
close…
22
MARKETING SOFT LAUNCH REVIEW & GO LIVE
23 24 25
SM BRAND
Social media profile
integration
Begin social media
mentions
PR
Write press release
EMAIL PREP
Email blast prepared
26 27 28
WEBSITE SET-UP
Integrate into website
bios/profiles/email
footer
EPISODE PACKAGE
Approve continued
episode production
details & purchase
contract package
APPROVE
Review & approve final
recordings of first 3
episodes for submission
to iTunes/Stitcher
POST
DAY 31+
Record & upload consistently
and constantly!
29
REVIEW & GO LIVE
30
FINAL APPROVAL
Review website
podcast/blog roll
page preview
Send out press
release, email blast,
social media messages
GO LIVE ON ITUNES

RETURN
ON
TIME
INVESTED

DFY = 2:1 Time
2 minutes for every 1 minute airtime
DIY = 10:1 Time
10 minutes for every 1 minute airtime

THANKS
&

JOIN
US!

PodcastStartPoint.com

http://hazzdesign.com/hazz-design-at-ceo-space-0516/

Authority Market Power Podcasting

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