SlideShare a Scribd company logo
Harnessing the
PODCASTING
Goldmine in AFRICA
JESSE ONOMIWO
#SMWPODCASTAFRICA
Pre-assessment Test
Do you want to:
 Build your authority and credibility in a niche?
 Increase the demographic of your audience?
 Grow your audience, build an intimate connection with them, find
out what their struggles are, and then create solutions for them?
 Fill a void in the marketplace with valuable content?
 Build a business around a topic you are passionate about?
Then you are in the right class. WELCOME!
jesse ONOMIWO
Digital Marketing Strategist & E-Business Pro(CRM)
Project owner, Startifies.COM(Startup Stories Podcast)
3
Meet the facilitators!
Founder/Host of Audacity2Lead Podcast,Twitter Hangout and Trainings
dayo SAMUEL
WHAT TO EXPECT
 Shocking Facts
 SESSION 1: PODCASTING AND THE FUTURE
 SESSION 2: PRE-LAUNCH HOUSE KEEPING
 SESSION 3: THE MEAT-LAUNCH IN 20 MINUTES
 SESSION 4: POST-LAUNCH CONCERNS
SHOCKING FACTS
 In 60 Seconds, 15000 tracks are downloaded on iTunes
 Over 1 billion ACTIVE subscribers on iTunes
 The next frontier is your car: 50% of new cars sold will have Internet
connectivity; by 2025, it will be all of them.
will be
available on
these car
models
These big players are moving into the
dashboard of EVERY car rolling off the
factory lot in 2015 and beyond
In the future, everyone will have a podcast. So
start yours now. When [podcasts] are in cars,
that Top 100 [iTunes] real estate is going to be
all corporations that spend millions of dollars
marketing their shows. There’ll be 80 Discovery
Channel podcasts, 100 ESPN podcasts, and to
be in the Top 100 is going to be damn near
impossible.
 When do you want to tap into this opportunity?
SESSION 1:
PODCASTING AND THE
FUTURE
 WHAT IS PODCAST?
A series of digital media files(either audio, video) that are released in episodes
and often delivered through web syndication feeds(popularly called RSS).
Feeds like this one provide updates whenever there is new content.
 WHAT A PODCAST IS NOT
Any audio recording cannot be referred to as a podcast because it has a
download link, probably sitting outside your primary website. A podcast cannot
be called so, except It can be subscribed to via an RSS subscription.
WHY PODCASTING IS AN EFFECTIVE
MARKETING STRATEGY
 Content is on-demand,targeted(niche-based)
and free
 Breeds connection due to the power of voice.
 Everybody can listen to you because of
directories
 Strong relationships with industry influencers..
 Helps build niche authority
Bonus 1: SUCCESS STORIES
SESSION 2:
PRE-LAUNCH HOUSE KEEPING
Find your NICHE & Podcast Topic
PASSION MESSAGE SKILLS
Nexus Of Flow
I
N
S
P
I
R
E
Got competitors?
 How do you stand out?
 Do yours differently
 Find your USP
 Be yourself
PROFILING YOUR AVATAR(perfect listener)
In at least 500 words, describe him/her with:
 Name, age, job, situation, income class,lifestyle,etc
 Struggles, obstacles, pain,etc
 What solution can you provide
Ask your typical avatar questions
DETERMINE YOUR PODCAST FORMAT
 Length
 Frequency
 Solo or co-host
 Interviews
SESSION 3:
THE MEAT-LAUNCH IN 20 MINUTES
SUMMARY OF STEPS
1. Record
2. Edit and convert
3. Tag
4. Upload to media host
5. Publish
6. Set up your feed
7. Submit to iTunes
8. Explore other directories
It’s all about the Mic
Your phone
Digital voice recorder
Dynamic microphone
1. RECORDING
2. Edit and convert file to MP3
format
 Free softwares
Others:
WavePad
PodProducer
3. Tagging your MP3 files
 Use ID3 tag editor software to put author
information,title,genre(use podcast),album art,comment
4. Upload to Media file host
 Use cloud-based media hosting services like Libsyn, Blubrry, Podbean
 I like podbean because the smallest plan allows you to offer a mobile
app version downloadable by your listeners.
 Others are Archive.org, Buzzsprout.com, Podgarden.com,
SoundCloud.com, Amazon S3
5. Publish
Website hosting
 You will need to feature your podcasts on your own website if you have serious
plans for converting your listening audience into real followers who you can
eventually extend a service or sales to; or grow a database.
 I suggest building your website on Wordpress because of the vast collection of
plugins you can have access to. Plugins make it easy to add amazing
functionalities to your site.
6. Set up your feed(Demo)
 If you upload your files to a site like Libsyn or Podbean, the feed creation is
done automatically for you.
 Alternatively, if you have your media files hosted on ordinary file hosting
service like Amazon S3 or Archive.org, you will need the Powerpress plugin.
This will generate a one-time feed url for you.
7. Submit to iTunes(Demo)
 Take your feed to Feedburner.com
This ensures your subscribers are still subscribed to your feedburner feed even if
you change where Feedburner gets its feed from.
iTunes will give you a confirmation message, letting
you know that there may be a review process for
your podcast.
Typically within 24 to 48 hours, you will receive an
email letting you know if you’re approved. Three
to five days after that, people can begin
searching and finding your podcast in the iTunes
store.
Other top podcast directories
 Soundcloud
 Iono fm
 Blogtalkradio
 Libsyn
 Castroller
 Podcastdirectory
 Allpodcasts
 Blubbry
BONUS: RESOURCES SUMMARY
 Recording and Editing: Download these free softwares Audacity, Garage Band,
WavePad, PodProducer
 Remote interviews: Skype, Ecamm’s CallRecorder, Pamela.
 Audio Branding: Fiverr is your go-to spot for a cool $5 audio branding.
 Music: MusicAlley.com.There is a wide array of sound effect portals that contain
royalty-free sound effects that are suitable for incorporating into your podcast. Here
are just a couple of sources...
http://www.digital-sound-effects.com, http://www.powerpoint- resources.com/sound-
effects.htm FreeSound.org, FreeSFX.co.uk
 Stock Photography for your posts or podcast: Compfight.com, FreeImages.com,
MorgueFile.com, Corbis
 Design: CorelDraw, Photoshop, or Illustrator, Canva, Picmonkey.
You will need an artwork for your podcast, or a visual illustration for your posts. Usually,
1400×1400 pixels image is iTune’s recommended size, and you can quickly do that if
you know how to use either of these softwares. You could ask me to design for you,
though.
SESSION 4:
POST-LAUNCH CONCERNS
How To Grow Your Audience
 Leverage massive directories
 Connect with your fans
 Build intimacy
 Release fresh content (such that your listeners feel they
need to dig your archives not to have missed anything)
 Be active on Social media
 Leverage on your partners/show guests
BONUS: PODCASTING SUCCESS TIPS
 Known frequency: Just like a newspaper or magazine, podcast listeners will expect a new
episode of your podcast on a regular interval. If you don’t deliver, you’ll lose them.
 Determine Your Audience: Think about what information the people who you are trying to
reach want. Generally, this is not a commercial about your company.
 Promote Your Podcast Elsewhere: You can’t just expect people to find your podcast.
Promote it on your website, Twitter, Facebook,Instagram,etc and at the bottom of your e-
mails.
 Be Patient: It takes a while for a podcast to catch on, and few become huge hits. Don’t
get caught up in numbers. If you’re trying to be a thought leader, maybe 1,000 of the
right people are better than 10,000 random people.
EXTRAS
 Monetizing your podcast
 Hot podcast niches
 Using podcasts to develop Africa
CONTACTS
 jesse.onomiwo@gmail.com
 dayosamuel@gmail.com
www.cbcemea.com
www.Audacity2Lead.com
www.Startifies.com

More Related Content

Similar to SMWpodcastAfrica presentation

How to Podcast The Ultimate Guide to Podcasting by: John Lee Dumas
How to Podcast The Ultimate Guide to Podcasting by: John Lee DumasHow to Podcast The Ultimate Guide to Podcasting by: John Lee Dumas
How to Podcast The Ultimate Guide to Podcasting by: John Lee Dumas
John Dumas
 
Advanced Uses of Social Media for Business
Advanced Uses of Social Media for BusinessAdvanced Uses of Social Media for Business
Advanced Uses of Social Media for Business
Loebig Ink, LLC
 
Chapter4b McHaney
Chapter4b McHaneyChapter4b McHaney
Chapter4b McHaney
Roger McHaney
 
Express Your Personal Brand Through the Power of Podcasting
Express Your Personal Brand Through the Power of PodcastingExpress Your Personal Brand Through the Power of Podcasting
Express Your Personal Brand Through the Power of Podcasting
Neville Hobson
 
Audience Growth Playbook
Audience Growth PlaybookAudience Growth Playbook
Audience Growth Playbook
Dan Sanchez
 
How Podcasts Can Grow Your Business
How Podcasts Can Grow Your BusinessHow Podcasts Can Grow Your Business
How Podcasts Can Grow Your Business
Podcast.co
 
Nurturing Leads with Podcasts
Nurturing Leads with PodcastsNurturing Leads with Podcasts
Nurturing Leads with Podcasts
Demand Metric
 
Introduction to Podcasting
Introduction to PodcastingIntroduction to Podcasting
Introduction to Podcasting
Geoffrey Colon
 
How to Start a Podcast With No Audience.pdf
How to Start a Podcast With No Audience.pdfHow to Start a Podcast With No Audience.pdf
How to Start a Podcast With No Audience.pdf
Barevalue
 
Fishing for podcast listeners
Fishing for podcast listenersFishing for podcast listeners
Fishing for podcast listeners
Yogi's Podcast Network
 
How to Build Your Brand with a Podcast
How to Build Your Brand with a PodcastHow to Build Your Brand with a Podcast
How to Build Your Brand with a Podcast
Yogi's Podcast Network
 
Podcasting to a Niche Market
Podcasting to a Niche MarketPodcasting to a Niche Market
Podcasting to a Niche Market
Thomas Cagley
 
Podcamp Nashville
Podcamp NashvillePodcamp Nashville
Podcamp Nashville
Dick Pepper
 
Podcasting on Target
Podcasting on TargetPodcasting on Target
Podcasting on Target
Brooke Webb
 
Podcasting Demystified Forever
Podcasting Demystified ForeverPodcasting Demystified Forever
Podcasting Demystified Forever
Paul Dunay
 
Get that article published
Get that article publishedGet that article published
Get that article published
Carl Friesen
 
Chapter4b McHaney 2nd edition
Chapter4b McHaney 2nd editionChapter4b McHaney 2nd edition
Chapter4b McHaney 2nd edition
Roger McHaney
 
The Value of Podcasting for Enterprise and Corporate Uses
The Value of Podcasting for Enterprise and Corporate UsesThe Value of Podcasting for Enterprise and Corporate Uses
The Value of Podcasting for Enterprise and Corporate Uses
John C. Havens
 
Book Signings Be Damned
Book Signings Be Damned Book Signings Be Damned
Book Signings Be Damned
cgreenleaf
 
Demand Generation through Consistent Content Marketing
Demand Generation through Consistent Content MarketingDemand Generation through Consistent Content Marketing
Demand Generation through Consistent Content Marketing
Joe Pulizzi
 

Similar to SMWpodcastAfrica presentation (20)

How to Podcast The Ultimate Guide to Podcasting by: John Lee Dumas
How to Podcast The Ultimate Guide to Podcasting by: John Lee DumasHow to Podcast The Ultimate Guide to Podcasting by: John Lee Dumas
How to Podcast The Ultimate Guide to Podcasting by: John Lee Dumas
 
Advanced Uses of Social Media for Business
Advanced Uses of Social Media for BusinessAdvanced Uses of Social Media for Business
Advanced Uses of Social Media for Business
 
Chapter4b McHaney
Chapter4b McHaneyChapter4b McHaney
Chapter4b McHaney
 
Express Your Personal Brand Through the Power of Podcasting
Express Your Personal Brand Through the Power of PodcastingExpress Your Personal Brand Through the Power of Podcasting
Express Your Personal Brand Through the Power of Podcasting
 
Audience Growth Playbook
Audience Growth PlaybookAudience Growth Playbook
Audience Growth Playbook
 
How Podcasts Can Grow Your Business
How Podcasts Can Grow Your BusinessHow Podcasts Can Grow Your Business
How Podcasts Can Grow Your Business
 
Nurturing Leads with Podcasts
Nurturing Leads with PodcastsNurturing Leads with Podcasts
Nurturing Leads with Podcasts
 
Introduction to Podcasting
Introduction to PodcastingIntroduction to Podcasting
Introduction to Podcasting
 
How to Start a Podcast With No Audience.pdf
How to Start a Podcast With No Audience.pdfHow to Start a Podcast With No Audience.pdf
How to Start a Podcast With No Audience.pdf
 
Fishing for podcast listeners
Fishing for podcast listenersFishing for podcast listeners
Fishing for podcast listeners
 
How to Build Your Brand with a Podcast
How to Build Your Brand with a PodcastHow to Build Your Brand with a Podcast
How to Build Your Brand with a Podcast
 
Podcasting to a Niche Market
Podcasting to a Niche MarketPodcasting to a Niche Market
Podcasting to a Niche Market
 
Podcamp Nashville
Podcamp NashvillePodcamp Nashville
Podcamp Nashville
 
Podcasting on Target
Podcasting on TargetPodcasting on Target
Podcasting on Target
 
Podcasting Demystified Forever
Podcasting Demystified ForeverPodcasting Demystified Forever
Podcasting Demystified Forever
 
Get that article published
Get that article publishedGet that article published
Get that article published
 
Chapter4b McHaney 2nd edition
Chapter4b McHaney 2nd editionChapter4b McHaney 2nd edition
Chapter4b McHaney 2nd edition
 
The Value of Podcasting for Enterprise and Corporate Uses
The Value of Podcasting for Enterprise and Corporate UsesThe Value of Podcasting for Enterprise and Corporate Uses
The Value of Podcasting for Enterprise and Corporate Uses
 
Book Signings Be Damned
Book Signings Be Damned Book Signings Be Damned
Book Signings Be Damned
 
Demand Generation through Consistent Content Marketing
Demand Generation through Consistent Content MarketingDemand Generation through Consistent Content Marketing
Demand Generation through Consistent Content Marketing
 

More from Jesse Onomiwo,CEP

Google Partners - Adwords Certification
Google Partners - Adwords CertificationGoogle Partners - Adwords Certification
Google Partners - Adwords Certification
Jesse Onomiwo,CEP
 
Social Media Week resource -Getting down with Twitter
Social Media Week resource -Getting down with TwitterSocial Media Week resource -Getting down with Twitter
Social Media Week resource -Getting down with Twitter
Jesse Onomiwo,CEP
 
Social Media Week - Acing the Competition with Branded Content Marketing
Social Media Week - Acing the Competition with Branded Content MarketingSocial Media Week - Acing the Competition with Branded Content Marketing
Social Media Week - Acing the Competition with Branded Content Marketing
Jesse Onomiwo,CEP
 
CBC1 ecommerce
CBC1 ecommerceCBC1 ecommerce
CBC1 ecommerce
Jesse Onomiwo,CEP
 
Thought Revolution Magazine-October 2013
Thought Revolution Magazine-October 2013Thought Revolution Magazine-October 2013
Thought Revolution Magazine-October 2013
Jesse Onomiwo,CEP
 
Job search lecture slide
Job search lecture slideJob search lecture slide
Job search lecture slide
Jesse Onomiwo,CEP
 

More from Jesse Onomiwo,CEP (6)

Google Partners - Adwords Certification
Google Partners - Adwords CertificationGoogle Partners - Adwords Certification
Google Partners - Adwords Certification
 
Social Media Week resource -Getting down with Twitter
Social Media Week resource -Getting down with TwitterSocial Media Week resource -Getting down with Twitter
Social Media Week resource -Getting down with Twitter
 
Social Media Week - Acing the Competition with Branded Content Marketing
Social Media Week - Acing the Competition with Branded Content MarketingSocial Media Week - Acing the Competition with Branded Content Marketing
Social Media Week - Acing the Competition with Branded Content Marketing
 
CBC1 ecommerce
CBC1 ecommerceCBC1 ecommerce
CBC1 ecommerce
 
Thought Revolution Magazine-October 2013
Thought Revolution Magazine-October 2013Thought Revolution Magazine-October 2013
Thought Revolution Magazine-October 2013
 
Job search lecture slide
Job search lecture slideJob search lecture slide
Job search lecture slide
 

SMWpodcastAfrica presentation

  • 1. Harnessing the PODCASTING Goldmine in AFRICA JESSE ONOMIWO #SMWPODCASTAFRICA
  • 2. Pre-assessment Test Do you want to:  Build your authority and credibility in a niche?  Increase the demographic of your audience?  Grow your audience, build an intimate connection with them, find out what their struggles are, and then create solutions for them?  Fill a void in the marketplace with valuable content?  Build a business around a topic you are passionate about? Then you are in the right class. WELCOME!
  • 3. jesse ONOMIWO Digital Marketing Strategist & E-Business Pro(CRM) Project owner, Startifies.COM(Startup Stories Podcast) 3 Meet the facilitators!
  • 4. Founder/Host of Audacity2Lead Podcast,Twitter Hangout and Trainings dayo SAMUEL
  • 5. WHAT TO EXPECT  Shocking Facts  SESSION 1: PODCASTING AND THE FUTURE  SESSION 2: PRE-LAUNCH HOUSE KEEPING  SESSION 3: THE MEAT-LAUNCH IN 20 MINUTES  SESSION 4: POST-LAUNCH CONCERNS
  • 6. SHOCKING FACTS  In 60 Seconds, 15000 tracks are downloaded on iTunes  Over 1 billion ACTIVE subscribers on iTunes  The next frontier is your car: 50% of new cars sold will have Internet connectivity; by 2025, it will be all of them.
  • 8.
  • 9. These big players are moving into the dashboard of EVERY car rolling off the factory lot in 2015 and beyond
  • 10. In the future, everyone will have a podcast. So start yours now. When [podcasts] are in cars, that Top 100 [iTunes] real estate is going to be all corporations that spend millions of dollars marketing their shows. There’ll be 80 Discovery Channel podcasts, 100 ESPN podcasts, and to be in the Top 100 is going to be damn near impossible.  When do you want to tap into this opportunity?
  • 12.  WHAT IS PODCAST? A series of digital media files(either audio, video) that are released in episodes and often delivered through web syndication feeds(popularly called RSS). Feeds like this one provide updates whenever there is new content.  WHAT A PODCAST IS NOT Any audio recording cannot be referred to as a podcast because it has a download link, probably sitting outside your primary website. A podcast cannot be called so, except It can be subscribed to via an RSS subscription.
  • 13. WHY PODCASTING IS AN EFFECTIVE MARKETING STRATEGY  Content is on-demand,targeted(niche-based) and free  Breeds connection due to the power of voice.  Everybody can listen to you because of directories  Strong relationships with industry influencers..  Helps build niche authority
  • 14. Bonus 1: SUCCESS STORIES
  • 16. Find your NICHE & Podcast Topic PASSION MESSAGE SKILLS Nexus Of Flow I N S P I R E
  • 17. Got competitors?  How do you stand out?  Do yours differently  Find your USP  Be yourself
  • 18. PROFILING YOUR AVATAR(perfect listener) In at least 500 words, describe him/her with:  Name, age, job, situation, income class,lifestyle,etc  Struggles, obstacles, pain,etc  What solution can you provide Ask your typical avatar questions
  • 19. DETERMINE YOUR PODCAST FORMAT  Length  Frequency  Solo or co-host  Interviews
  • 20.
  • 21. SESSION 3: THE MEAT-LAUNCH IN 20 MINUTES
  • 22. SUMMARY OF STEPS 1. Record 2. Edit and convert 3. Tag 4. Upload to media host 5. Publish 6. Set up your feed 7. Submit to iTunes 8. Explore other directories
  • 23. It’s all about the Mic Your phone Digital voice recorder Dynamic microphone 1. RECORDING
  • 24. 2. Edit and convert file to MP3 format  Free softwares Others: WavePad PodProducer
  • 25. 3. Tagging your MP3 files  Use ID3 tag editor software to put author information,title,genre(use podcast),album art,comment 4. Upload to Media file host  Use cloud-based media hosting services like Libsyn, Blubrry, Podbean  I like podbean because the smallest plan allows you to offer a mobile app version downloadable by your listeners.  Others are Archive.org, Buzzsprout.com, Podgarden.com, SoundCloud.com, Amazon S3
  • 26. 5. Publish Website hosting  You will need to feature your podcasts on your own website if you have serious plans for converting your listening audience into real followers who you can eventually extend a service or sales to; or grow a database.  I suggest building your website on Wordpress because of the vast collection of plugins you can have access to. Plugins make it easy to add amazing functionalities to your site.
  • 27. 6. Set up your feed(Demo)  If you upload your files to a site like Libsyn or Podbean, the feed creation is done automatically for you.  Alternatively, if you have your media files hosted on ordinary file hosting service like Amazon S3 or Archive.org, you will need the Powerpress plugin. This will generate a one-time feed url for you.
  • 28. 7. Submit to iTunes(Demo)  Take your feed to Feedburner.com This ensures your subscribers are still subscribed to your feedburner feed even if you change where Feedburner gets its feed from.
  • 29. iTunes will give you a confirmation message, letting you know that there may be a review process for your podcast. Typically within 24 to 48 hours, you will receive an email letting you know if you’re approved. Three to five days after that, people can begin searching and finding your podcast in the iTunes store.
  • 30. Other top podcast directories  Soundcloud  Iono fm  Blogtalkradio  Libsyn  Castroller  Podcastdirectory  Allpodcasts  Blubbry
  • 31. BONUS: RESOURCES SUMMARY  Recording and Editing: Download these free softwares Audacity, Garage Band, WavePad, PodProducer  Remote interviews: Skype, Ecamm’s CallRecorder, Pamela.  Audio Branding: Fiverr is your go-to spot for a cool $5 audio branding.  Music: MusicAlley.com.There is a wide array of sound effect portals that contain royalty-free sound effects that are suitable for incorporating into your podcast. Here are just a couple of sources... http://www.digital-sound-effects.com, http://www.powerpoint- resources.com/sound- effects.htm FreeSound.org, FreeSFX.co.uk  Stock Photography for your posts or podcast: Compfight.com, FreeImages.com, MorgueFile.com, Corbis  Design: CorelDraw, Photoshop, or Illustrator, Canva, Picmonkey. You will need an artwork for your podcast, or a visual illustration for your posts. Usually, 1400×1400 pixels image is iTune’s recommended size, and you can quickly do that if you know how to use either of these softwares. You could ask me to design for you, though.
  • 33. How To Grow Your Audience  Leverage massive directories  Connect with your fans  Build intimacy  Release fresh content (such that your listeners feel they need to dig your archives not to have missed anything)  Be active on Social media  Leverage on your partners/show guests
  • 34. BONUS: PODCASTING SUCCESS TIPS  Known frequency: Just like a newspaper or magazine, podcast listeners will expect a new episode of your podcast on a regular interval. If you don’t deliver, you’ll lose them.  Determine Your Audience: Think about what information the people who you are trying to reach want. Generally, this is not a commercial about your company.  Promote Your Podcast Elsewhere: You can’t just expect people to find your podcast. Promote it on your website, Twitter, Facebook,Instagram,etc and at the bottom of your e- mails.  Be Patient: It takes a while for a podcast to catch on, and few become huge hits. Don’t get caught up in numbers. If you’re trying to be a thought leader, maybe 1,000 of the right people are better than 10,000 random people.
  • 35. EXTRAS  Monetizing your podcast  Hot podcast niches  Using podcasts to develop Africa