Brandcasting You Social Media Plan to Get More & Stay Sane
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How to stay sane and tame the social media beast for podcasters and high content producers. Brandcasting You Tips to build a social media plan that keeps you sane. Content marketing and content management for social media.
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Brandcasting You Social Media Plan to Get More & Stay Sane
- 1. GET MORE!
- 2. BRANDCASTING YOU! SOCIAL MEDIA PLAN GET MORE & STAY SANE! with Tracy Hazzard, Inc. Columnist & Feed Your Brand Podcast Host
- 3. IT’S HARD TO BE HEARD… 80 MILLION YouTube Channels 40 MILLION Facebook Pages 32 MILLION Twitter Users 800 MILLION Instagram Users …and SOCIAL CONVERSION is only 1.3%!
- 5. BRANDCASTING YOU = MORE PROFITABLE PLATFORM
- 6. SOCIAL GOALS: 1. ATTRACT SEARCHERS 2. GET ENGAGEMENT 3. BE ALIVE & POSTING OWN YOUR OWN BRAND AUTHORITY!
- 7. SOCIAL GOALS: 1. SERVE TO ATTRACT 2. POWER PARTICIPATE 3. BE ALIVE & POSTING OWN YOUR OWN BRAND AUTHORITY! PERSONAL GOALS: BE ORIGINAL SAVE TIME & STAY SANE!
- 9. SO, HOW DO WE DO IT? 1. Snapshot of YOU 2. Benchmark IDEAL 3. Make a POST PLAN JUST DO IT! OWN YOUR OWN BRAND AUTHORITY!
- 11. YOUR SOCIAL SNAPSHOT FACEBOOK: 3 Months • 10,351 Page Likes • 84 Total Posts • 28,045 Total Engagement OWN YOUR OWN BRAND AUTHORITY!
- 12. MEASURE & REVIEW
- 13. COMPETITIVE BENCHMARK TARGET THE BEST • Engagement • Content Value • Path to Profit OWN YOUR OWN BRAND AUTHORITY!
- 15. MAKE A POST PLAN MIX IT UP • Post Style • Post Type • 30/30/30/10 RULE OWN YOUR OWN BRAND AUTHORITY!
- 16. “I advise my PR clients to never wear the same clothes in their videos, so that people don’t think they have already seen it.” - Susan Harrow, PR & Media Consultant
- 17. • COLOR • TEXT • SH PE •
- 18. SUGGESTED POST TYPES: OWN YOUR OWN BRAND AUTHORITY! • Summaries (best of your older stuff) • Where are they now? (feature follow-up) • Guest Influencer Quotes (tagged) • New Content (article, episode, video…) • Ego Bait influencers (tagged) • What You Missed (up engagement for the week)
- 19. 30/30/30/10 RULE 30% Own Stuff 30% Share Others’ Stuff 30% Interaction 10% Uniquely YOU! OWN YOUR OWN BRAND AUTHORITY!
- 20. UP THE FREQUENCY HOW OFTEN TO POST • Channel Specific • Times Per Week/Day • Type Mix • SCHEDULE & BUFFER! OWN YOUR OWN BRAND AUTHORITY!
- 21. HERE’S MINE… Tracy’s Social Media Action Plan OWN YOUR OWN BRAND AUTHORITY! OUTLET SCHEDULE MANAGER POST TYPES Facebook 2x / DAY 7 Days / WEEK Julienne Tracy to approve 1. Quote 2. Image Evergreen Post 3. Inc. Article Header + Link 4. Ego Bait New Guest 5. News Share 6. Video Share 7. Livestream (or Webinar or Funnel item promo) EVERYDAY:7 Partner Shares
- 22. SERVICES & TOOLS: OWN YOUR OWN BRAND AUTHORITY!
- 23. JUST DO IT! OWN YOUR OWN BRAND AUTHORITY!
- 24. GET MORE…
- 25. TUNE INTO OUR PODCASTS! FOR CONTENT to COMMERCE…
Editor's Notes
- ENERGY UP & GET RESPONSE
- With 75% growth YOY 50% of Digital Marketing Agencies so how to take advantage… WE GO NINJA… EFFORTLESSLY MAKE MORE & GET MORE OUT OF YOUR PODCAST/VIDEOCAST MARKETING (BRANDCASTING): FASTEST WAY TO A MORE PROFITABLE PLATFORM So let’s start breaking it down…
- Social is an integral part of your “platform” DEFINE PLATFORM AGAIN But we need to make social easy with these 3 goals
- RUNNING 2 BUSINESSES WITH THIS MUCH ORIGINAL CONTENT 30 original posts; 3 podcasts; 6 Inc. Articles WE DON’T HAVE ANY TIME TO WASTE BUT IT WOULD BE A BIGGER WASTE TO CREATE ALL THIS & NOT GET THE WORD OUT! Especially with 100,000 listeners/fans wanting more each month!
- Engagement = Reactions, Comments, Shares
- When benchmarking, we are looking for more than total followers: ARE THEY GETTING HIGH ENGAGEMENT? IS THEIR CONTENT VALUABLE OR GIMMICKY? DO THEY HAVE A CLEAR PATH TO PROFIT THAT IS NOT DRIVEN BY ADS? Of Top 5% of influencers that make $ most spend at least 80% on ads (organic reach is BAD! – per Inc.) were first in their niche have a boost/sponsor network INVITE TO FEED YOUR BRAND INFLUENCER EPISODE - #9
- When benchmarking, we are looking for more than total followers: ARE THEY GETTING HIGH ENGAGEMENT? IS THEIR CONTENT VALUABLE OR GIMMICKY? DO THEY HAVE A CLEAR PATH TO PROFIT THAT IS NOT DRIVEN BY ADS? Of Top 5% of influencers that make $ most spend at least 80% on ads were first in their niche have a boost/sponsor network
- NINJA TACTIC
- NINJA TACTIC #13 – brandcastingyou.com/socialmaster
- Don’t forget to mix it up with text/link/image/video/quotes… Add links in comments – tag – mention (no more than 3 people!) Smart brand YOUR LINKS to YOUR SITE SHORTEN or create REFERRER for ALL LINKS!
- INC. RULES: Ideal Who understanding Timeliness + Content Mix Quality of Post Strong Bias/Opinion Past performance Trending Topics NO CLICK BAIT OR OVERPROMISING = CRANKY FANS!
- MEDIA & INFLUENCERS: post 27-30 per day 1M+ Page Likes
- OUR TOP TOOLS: Get Pocket app to save/share ideas Use AN EXECUTION TEAM BUFFER IT OUT 1 month ahead of time! USE OF BUFFER VERSUS NATIVE POSTING! Team # Followers
- Get off that social media roller coaster and get organized! Make it automated! Make it simple! ONLY DO WHAT WORKS OR WHERE YOU NEED TO BE ORIGINALLY YOU!
- Imagine yourself getting more FROM SOCIAL… Getting more stages, more media, more qualified leads Getting more sales and conversion Getting more credibility and VIP treatment Getting more time back AND DOING LESS WORK!!!
- For more master classes like this and more of our ninja tactics and pro strategies, Be sure to subscribe to our podcast Feed Your Brand! Thanks for joining me today – now just go do it!– own your brand authority! and get more by Brandcasting YOU!