2. Background
Weber began his career in high-end retailing at Phillips-Van
Heusen Corporation.
He later became the president, board member and CEO.
He later joined the French luxury brands group in 2006 as
Chairman and CEO of Donna Karan
In 2014 he lead the growth of Donna Karan and DKNY brands in
China/India
He now is starting a new chapter by entering the world of
entrepreneurship
“Its not how far you fall; it’s how high you bounce back”-Mark Weber
3. How to be a great leader in Fashion?
It is important to understand people and how they think
In order to be a great leader in the fashion world you must know
what’s going on in the world
It is important to understand finances
In order to sell consumer products, you need to understand the
environment
STEP 1: ”You have to develop a broad base skills and knowledge”-Weber
4. Models of Leadership
Trait theories of leadership: represent the qualities that will
tend to be associated with leaders and that will result in
success in leadership activities
5. Style Theories
Style theories represent the leaders that have particular
behavioral “styles” that make them more or less effective
leaders.
6. Understanding the “Want it, Need it” concept
STEP 2: Its important to learn how the consumer think, luxury
consumers are very affluent.
It’s important for the luxury fashion world to continue to redefine
itself to create a new demand for something
Consumers will always continue to buy luxury items if its always
something new to purchase, this idea apply to the the wanna-be
luxury client
“They continue to consume what they think they need but really only want” -Weber
7. “We are really selling dreams”-Weber
The image of the brand is important because you are
creating a dream through the image.
You are appealing to people who want and can afford the
brand, you are also appealing to people who will save to
buy luxury items.
You have to be able to deliver what the consumer want.
8. Contingency Theory
In the contingency theory model it states that there is
not a best style for leadership, but instead it is based
on a leader’s effectiveness on the situation.
9. Mark Weber: Transactional Leadership
Transactional leadership: refers to the relationship in which
there is an exchange of some sort between leaders and
followers
Mark Weber connects to this form of leadership because as
the head of a major fashion company he exchange the
promise to deliver good fashion items with hopes that
consumers will buy them
10. Transactional Leadership
The Transactional Leadership model focus on leaders and
followers, It also focus on the task
EX. The Fashion World focus on who is leading the fashion
industry and the consumers
12. Transformational Leadership
Intellectual Stimulation= When the leader encourage
followers to explore new ways of doing things
Individualized Consideration= When the leader offer
support and encouragement to followers
13. Transformational Leadership
Inspirational Motivation: Help followers experience the same
passion and motivation to fulfil goals
Idealized Influence:
Serve as a role model
Followers trust and Respect them
14. The brand must be protected at all costs
STEP 3: PROTECT THE BRAND
You cant take things out of a product to get to a price point because it
will destroy the image of the brand which will affect the revenue the
brand will earn.
15. “Your Level of execution must be unlike
anything else”-Weber
STEP 4: Your creativity must inspire people, so
they would find interest in your brand
17. The Positive Affect Luxury Fashion has on the world
In countries like Vietnam and parts of eastern Europe the clothing
manufacturing labor costs are favorable
The luxury fashion industry has increased transparency into
global labor practices
The luxury fashion industry is the first to develop industry in third
world countries
18. “Don’t work for a toxic company”-Weber
STEP 5: It’s important to find a company that fit you and
your leadership skills.
Find a company where you can advance, work with people
who you can learn from.
Go the extra mile to do what others aren’t doing
Remember its not about you, its about other people.
19. QUESTIONS????
If the luxury industry decide to lower the prices for
their products, Will the brands remain popular?
What will happen to the “sweat shops” if the
fashion industry lower the prices of their goods?
20. Works Cited
Karabell,S (2015,February 06).Leadership Lessons from the
Height of Fashion
http://www.forbes.com/sites/shelliekarabell/2015/02/06/lead
ership-lessons-from-the-lap-of-luxury/#70253b472b90
