The document proposes a solution called Augeo to in-store marketing challenges. Augeo devices use motion detection to play audio advertisements to customers within 3 meters. Market tests showed an average 10% increase in product sales after using Augeo Alpha devices. The document describes the basic Augeo Alpha and more advanced Augeo Beta devices, and a web platform for managing messages and viewing traffic statistics. Retailers are offered to rent Augeo devices and sell the advertising service to brands with no upfront investment required.

1. AUGEO - CONCEPT
BRIEF

2. The Problem
According to OgilvyAction survey:

70% of all purchasing decisions are made in
store

1 in 10 shoppers will switch brands inside the
store

41% of adults have made an unplanned
purchase after hearing an in-store audio

In-store advertising has created lifts
between 3%-21% independent of price

3. And here is how a standard
shelf looks like in the
moment.
Visually polluted!

4. Solution
We offer:
A marketer that advertises to every customer
A motion detection electronic device that issues
a sound advertisement when a customer is in its
range
Can be placed virtually everywhere
Affecting the customer in the place of purchase
in the moment of decision making

5. Augeo Alpha
Augeo Alpha is the basic solution for in-store marketing
that our company offers
Infrared motion detection – 3 meters
 Plays MP3 and WMA sound files
 Works on a Li-Ion battery or directly linked to
the electricity network
 Sound messages transferred through a
microSD memory card
 Flexible mounting
 Dimensions – 122x84x36mm

Market tests have shown an average increase of product’s
sales of 10% after the use of Augeo Alpha

6. Augeo Beta
Augeo Beta is our end-to-end solution for in-store
marketing





Available in February!


Infrared motion detection – 3 m
Plays MP3 and WMA sound
files
Customer traffic data gathering
Message transfer and daily
statistics through the Augeo
service web-platform
M2M device with a GSM
modem
Automatic volume adjustment
Dimensions 163x112x48mm

7. Augeo service web-platform
Every Augeo device is connected to our Web platform
from where our clients can:



Change the advertisement broadcasted on every single device
Review the traffic data and other statistics about the devices’
performance
Control their Augeo devices

8. Value
The consumer
Information about promotions and good
deals
Our clients
 Increased sales – approx. 10%
 Increased brand awareness
 New communication and marketing media using the
unpolluted sound medium
 Location based targeting
 Information about the customers’ footfall (for Augeo Beta)

9. Additional



We hold a patent for an utility model from the
Bulgarian Patent Office
We are the only company on the market that
offers such a product
We have performed market tests in Bulgaria
and Serbia, that have given the following
results:
 No
customer or staff complaints for the devices to
be intrusive or annoying
 Average increase of product sales – 10%

10. Our offer
Our offer is as simple as
this
Rent our equipment,
Install on your premises and
Sell the service to the brands
No investment needed.
Rent against a monthly service
fee!