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Atlassian User Group
Business Uses of Social Tools




 Headshift is Europe's leading
 social business consultancy.

 We help organisations use smarter, simpler,
 social technologies to improve business
 performance, communication and employee
 engagement.

 London | Sydney | Austin
Some of our clients
http://www.headshift.com/projects
Question:
why are you here?
Building the Business Case



                  I don't care
                      6%            Very interested
                                         19%



Less interested
     26%




                                 Interested
                                    49%
Use Cases and Case Studies



            I don't care
                9%
Less interested
      5%




                                       Very interested
                                            47%




  Interested
     39%
Adoption Strategies

             I don't care
                 4%
     Less interested
           4%




                                   Very interested
                                        44%




Interested
   48%
Community Management



           I don't care
               9%
Less interested
      4%
                                  Very interested
                                       35%




      Interested
         52%
Social tools:
beyond the static intranet
Finding information?
People directory?
Communication?
Collaboration?
An expensive repository
for the canteen menu?
Intranets were once the
‘internet inside’ ... but now?
Collaboration & collective action
have never been easier or cheaper.
  This has profound implications
    for organisational design.
Opportunities for leadership to reach out
and engage with people in the business
A new breed of internal
systems is emerging that
collapse corporate scale
More ‘Facebook-like’
internal systems emerging
Group collaboration +
personal social features
Intranet wikis don’t have
to look like Wikipedia
Informal, personal
communication works well
Informal, personal
communication works well
Informal, personal
communication works well
A new framework:
Social Business Design
Our consulting framework
Social Business Design
Our consulting framework
Social Business Design



                           connections
Our consulting framework
Social Business Design



                             connections




                           collaboration
Our consulting framework
Social Business Design



                               connections




                             collaboration

                   culture
Our consulting framework
Social Business Design



                               connections



   content




                             collaboration

                   culture
Thanks for listening!

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Business uses of social tools

Editor's Notes

  1. It can’t be the catering...
  2. Regardless of the platform, many business requirements we see are still rooted in ‘traditional’ intranet thinking...
  3. Are you still framing requirements in a basic way? Largely this will depend on the stage of development of your internal processes and culture
  4. It’s amazing that even this first step is often not in place This is the main building block for any social networking initiative...
  5. Do you mean top-down corporate messaging? Or do you mean value exchange through ongoing dialogue with staff and teams?
  6. Collaboration is a vague aim - doomed to fail as an explicit goal Actually, it’s a second-order effect arising from doing work in a situated, contextual setting
  7. Things have moved on and to take full advantage of the social affordances of the new generation of tools you need to take a much wider view of business requirements, and user needs
  8. the social web show us how tobuild new structures that have both intimacy & scale, using trust networks to reduce friction& co-ordination costs
  9. This is leading to a level of exposure, visibility and potentially risk, which you need to be ready to embrace and leverage Are you ready for this level of transparency?
  10. IBM BlogCentral: 67k users, 16K blogs IBM Beehive: 53K members, 63K photos WikiCentral: 150k users, 1m views per day Media Library: 8m downloads (source: Adam Christensen, IBM January 22, 2009)
  11. Edit profile
  12. More in-depth case studies coming up from Steve Perry on how Confluence was deployed at Freshfields and from Hemma Kocher on how the South Central PCT Network has been using it to collaborate across many health organisations in that region
  13. More in-depth case studies coming up from Steve Perry on how Confluence was deployed at Freshfields and from Hemma Kocher on how the South Central PCT Network has been using it to collaborate across many health organisations in that region
  14. Technology, society, and work are all changing at breakneck speeds, but businesses are not keeping pace. When these emerging trends work together, they call for a new kind of business – one that is distributed, collaborative, agile and better positioned to succeed.
  15. Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture. The goal: improving value exchange among constituents. YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT CONNECTIONS: > Internal networks > Connectedness > Partner ecosystem > Client relationships > Market presence CULTURE: > Sharing behaviours > Social learning / training > Socialising product info > Collective intelligence > Employee engagement COLLABORATION: > Sense making > Group forming > Client data flows > Market data flows > Community engagement CONTENT & FILTERS > Flow, feeds, ambient awareness > Clients get a ‘window’ on the firm > Social CRM intention mining
  16. Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture. The goal: improving value exchange among constituents. YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT CONNECTIONS: > Internal networks > Connectedness > Partner ecosystem > Client relationships > Market presence CULTURE: > Sharing behaviours > Social learning / training > Socialising product info > Collective intelligence > Employee engagement COLLABORATION: > Sense making > Group forming > Client data flows > Market data flows > Community engagement CONTENT & FILTERS > Flow, feeds, ambient awareness > Clients get a ‘window’ on the firm > Social CRM intention mining
  17. Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture. The goal: improving value exchange among constituents. YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT CONNECTIONS: > Internal networks > Connectedness > Partner ecosystem > Client relationships > Market presence CULTURE: > Sharing behaviours > Social learning / training > Socialising product info > Collective intelligence > Employee engagement COLLABORATION: > Sense making > Group forming > Client data flows > Market data flows > Community engagement CONTENT & FILTERS > Flow, feeds, ambient awareness > Clients get a ‘window’ on the firm > Social CRM intention mining
  18. Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture. The goal: improving value exchange among constituents. YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT CONNECTIONS: > Internal networks > Connectedness > Partner ecosystem > Client relationships > Market presence CULTURE: > Sharing behaviours > Social learning / training > Socialising product info > Collective intelligence > Employee engagement COLLABORATION: > Sense making > Group forming > Client data flows > Market data flows > Community engagement CONTENT & FILTERS > Flow, feeds, ambient awareness > Clients get a ‘window’ on the firm > Social CRM intention mining