Audiowire Powerpoint

244 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
244
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Audiowire Powerpoint

  1. 1. Head of Design: Nicole Hermans 1Online Sales Analyst: Aniek Wiegers10 – 01 – Improving the onlineexperience2012
  2. 2. CONTENTS2  Sales conversion analysis  Customer survey  Recommendations and solutions  New web design
  3. 3. SALES CONVERSION RATES3 online sales for returning 17% customers 23% online sales for one-off customers 11% user abandonment during registration or purchase process 49% users browsing only
  4. 4. SALES CONVERSION RATES4 online sales for returning customers 23% online sales for one-off customers 39% 7% user abandonment during registration or purchase process 31% users browsing only
  5. 5. EXPECTED RESULTS AUDIO5 WIRE 90 80 70 60 Percentage 50 40 Profit margin 30 20 10 0 2011 2012 Year 2013 2014
  6. 6. CUSTOMER SURVEY6  Usability  Navigation  Content  Copy-writing
  7. 7. RECOMMENDATIONS AND7 SOLUTIONS  Simplify layout  Reduce picture size  More and better product information
  8. 8. RECOMMENDATIONS AND8 SOLUTIONS  Minimise number of clicks  Implement shopping cart  Improve checkout process
  9. 9. NEW WEBDESIGN
  10. 10. CONCLUSION10  Sales conversion analysis  Expected results in the future  Customers Survey  Usability, navigation, content and coppy-writing  Recommendations and Solutions  New Webdesign
  11. 11. Thank you for your attention
  12. 12. If there are any remainingquestions: Online Experience 767 5th Avenue New York, NY 20048 United States of America (212) 336-1440 audiowire@OE.com www.online-experience.com

×