Class4 M U R L


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Class4 M U R L

  1. 1. Fatia Kasumu [email_address]
  2. 2. Interested in photography? Colin Kerrigan [email_address] or Walbert Young Interested in writing, designing, producing video or creating graphics? [email_address]
  3. 3. MURL Huh?
  4. 4. Journalism majors have to take these courses: <ul><li>J1111 Journalism and Society </li></ul><ul><li>J1196 Writing for Journalists </li></ul><ul><li>J1113 Audio-Visual Newsgathering </li></ul><ul><li>J1114 Design for Journalists </li></ul><ul><li>J2101 Journalism Research </li></ul><ul><li>J3196 Journalism and the Law </li></ul>
  5. 5. And at least one of these: <ul><li>J3702 Race and Racism in the News </li></ul><ul><li>J3703 History of Journalism </li></ul><ul><li>J3704 Ethical Issues in Journalism </li></ul><ul><li>J3705 Gender and American Mass Media </li></ul><ul><li>J3706 International News Communication </li></ul><ul><li>J3707 Visual Communication </li></ul><ul><li>J3710 Special Topics </li></ul><ul><li>J3720 Future of Journalism </li></ul>
  6. 6. Plus your specific sequence courses.
  7. 7. During your senior year, you have to take MURL. Can’t graduate without it.
  8. 8. Check out the site:
  9. 10. Essentially: <ul><li>You investigate what is going on in your assigned neighborhood. </li></ul><ul><li>You interview people. </li></ul><ul><li>You do research. </li></ul><ul><li>You document the area in images. </li></ul><ul><li>You produce video packages. </li></ul><ul><li>You write stories. </li></ul><ul><li>You package everything for online. </li></ul>
  10. 11. The mission is to document and report on under-reported neighborhoods.
  11. 12. Every person, regardless of sequence participates.
  12. 13. Why do you need MURL ? <ul><li>People communicate differently now. </li></ul><ul><li>Every outlet has a multimedia website. </li></ul><ul><li>You need to have multiple skills in order to get work. </li></ul><ul><li>Magazine people need to understand visuals; television people need to write stories; photogs must gather sound; newspaper people must totally reinvent themselves. </li></ul>
  13. 14. Anyway. On to the Media Use Log .
  14. 15. Are you surprised by the amount of media in your life?
  15. 16. Was it hard to keep track of your media use?
  16. 17. What role does media play in your life?
  17. 18. Are you getting a broad range of influences?
  18. 19. Did you feel like you are a target for advertising? <ul><li>Do you want to buy a new car now? </li></ul><ul><li>Do you need medication to make you happy? </li></ul><ul><li>Do you have erectile dysfunction ? </li></ul><ul><li>Do you want fancy shiny stuff ? </li></ul><ul><li>Do you want to lose weight ? </li></ul><ul><li>Are you hungry ? </li></ul>
  19. 20. Does journalism play a large role in your life? Please say, “Yes, George. It does.”
  20. 21. The What is News? assignment is due on 2/18.
  21. 22. Watch a 30 minute local newscast and … <ul><li>Make a list of what every story is until the MAIN weather or sports section. </li></ul><ul><li>Describe each story in one or two sentences. </li></ul><ul><li>Note whether the story was presented as LIVE, EXCLUSIVE or BREAKING! </li></ul><ul><li>Tell which newsworthiness criteria each story applies and explain why in one or two sentences. </li></ul>
  22. 23. Newsworthiness Criteria: <ul><li>Timeliness </li></ul><ul><li>Proximity (geographic) </li></ul><ul><li>Unusualness (man bites dog) </li></ul><ul><li>Prominent people (politicians, celebrities, athletes, etc). </li></ul><ul><li>Conflict/ controversy/ disaster </li></ul><ul><li>Impact (this affects the audience) </li></ul><ul><li>Relevance (there is a connection to the audience) </li></ul><ul><li>Human interest </li></ul>
  23. 24. Sometimes stories satisfy multiple criteria. Write 1 or two sentences explaining how the story satisfies the criteria.
  24. 25. Criteria?
  25. 26. Criteria? <ul><li>Proximity? </li></ul>
  26. 27. Criteria? <ul><li>Proximity? </li></ul><ul><li>Timeliness? </li></ul>
  27. 28. Criteria? <ul><li>Proximity? </li></ul><ul><li>Timeliness? </li></ul><ul><li>Unusualness? </li></ul>
  28. 29. Criteria? <ul><li>Proximity? </li></ul><ul><li>Timeliness? </li></ul><ul><li>Unusualness? </li></ul><ul><li>Prominence? </li></ul>
  29. 30. Criteria? <ul><li>Proximity? </li></ul><ul><li>Timeliness? </li></ul><ul><li>Unusualness? </li></ul><ul><li>Prominence? </li></ul><ul><li>Conflict/ controversy/ disaster? </li></ul>
  30. 31. Criteria? <ul><li>Proximity? </li></ul><ul><li>Timeliness? </li></ul><ul><li>Unusualness? </li></ul><ul><li>Prominence? </li></ul><ul><li>Conflict/ controversy/ disaster? </li></ul><ul><li>Impact? </li></ul>
  31. 32. Criteria? <ul><li>Relevance? </li></ul>
  32. 33. Criteria? <ul><li>Relevance? </li></ul><ul><li>Human Interest? </li></ul>
  33. 36. Please type your responses on the worksheet. This is a 50 point assignment.
  34. 37. Due on February 18. Please don’t send me e-mails on 2/17 saying you don’t have a VCR or TV.
  35. 38. We’ll break down the criteria more in the coming weeks. And we’ll talk more about what a local news broadcast is (hint: no cable stations, and no Internet).
  36. 39. Next week: <ul><li>Tuesday: Larry Andersen, voice of the Phillies </li></ul><ul><li>Thursday: Kevin Magee, executive VP of Fox News </li></ul>
  37. 40. What is journalism for?
  38. 41. “ No government ought to be without censors and where the press is free, no one ever will.” <ul><li>Thomas Jefferson said </li></ul><ul><li>to George Washington </li></ul>
  39. 42. … and in 1791, James Madison wrote these words …
  40. 43. Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. - The First Amendment
  41. 44. Journalism is the only profession whose rights are addressed in the Constitution or Bill of Rights. Not doctors, lawyers or educators.
  42. 45. And yet there is no government certification required to practice journalism like there is in medicine or law.
  43. 46. Anyone can be a journalist. (now more than ever)
  44. 49. Is Citizen Media the ultimate in Democracy?
  45. 51. Or is it the path to the ultimate erosion of trust of the media?
  46. 53. With so many options to choose from, people are only going to outlets that feed their belief systems.
  47. 54. We are becoming “ fractured ” as a society. Demassification .
  48. 55. There are three major reasons journalism is changing: <ul><li>Technology (specifically the way we get our information). </li></ul><ul><li>The conglomeration of media outlets. </li></ul><ul><li>Globalization (the world is accessible to nearly everyone immediately). </li></ul>
  49. 56. Technology?
  50. 57. Technology? The Internet. And cool new toys.
  51. 58. Media consolidation . <ul><li>Rupert Murdoch owns FOX, DirecTV the Wall Street Journal and numerous other newspapers, magazines and broadcast networks around the world. </li></ul><ul><li>Disney owns ABC. </li></ul><ul><li>General Electric owns NBC. </li></ul><ul><li>Comcast is buying NBC/ Universal. </li></ul>
  52. 59. Who controls the flow of information?
  53. 61. In an era of globalization , how do you serve the public?
  54. 63. Reaching a larger audience means outlets can charge more for the space/ time.
  55. 65. So do you specialize or be massively general?
  56. 66. What is journalism for? The industry is evolving.
  57. 67. MEDIA USE LOGS! <ul><li>A through J - Jared </li></ul><ul><li>K through M - Kelly </li></ul><ul><li>N through Z - Nick </li></ul>