This music video pitch document outlines the key elements that need to be addressed in a proposal, including the artist and genre, song, original vision and concept, characters, narrative elements, props/costumes/locations, filming techniques, and target audience. The proposal should explain how the video will represent the genre conventions and interpret the song lyrics visually, whether through narrative, performance, or both, and if any voyeuristic elements will be included.

1. Music Video Pitch: 06/12/2016
• Artist & Genre
• Song
• Original Video
• Your ideas/why? What is your concept and vision? How are you representing any of
the codes and conventions of the genre?
• Characters? How are you going to sell your artist? How are you going to interpret the
lyrics with visuals? Narrative/Performance/Both?
• Will there be any elements of voyeurism?
• Props/Costumes
• Locations
• Effects/Filming (shots & camera movements) – why?
• Target audience – who? Why will they relate to this video?