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MARK AFTER DARK SHOW
Mark After Dark - "The Man Who
Hates Everything Except the Real
Thing!”
MARK AFTER DARK SHOW
Problem worth solving
Just as divisive as our communities have
become, so has radio, Mark After Dark
draws from diverse musical backgrounds,
to bridge social gaps that separate us.
Music in its truest form, creates social
impressions that respect differences of
opinion.
MARK AFTER DARK SHOW
Our solution
Mark After Dark's straight-to-your-face
honesty brings a breath of fresh air, to the
often constrained, divisive rhetoric we are
used to hearing. "MAD" will use lively
Q&A's, musical interviews, and humor to
create a dynamic radio program!
MARK AFTER DARK SHOW
Target market
MARK AFTER DARK SHOW
prospects
1.5M
Market size:
Musicians
College Students
Concert Venues
Libraries/Museums
$75.2B
Competitors How our solution is better
Cable Music Programs Program not confined by genres.
Record Labels Not confined by propaganda.
Webzines Freedom of Speech
Competitive landscape
MARK AFTER DARK SHOW
Funding needed
MARK AFTER DARK SHOW
These funds will be used to
purchase work/life spaces, hire
personnel, licensing fees, purchase
radio equipment and pay for
marketing.
$1.2M
Sales channels
The Mark After Dark Show will access
funding through Community-based grants,
crowdsourcing, private investors,
endorsements and sponsorships.
MARK AFTER DARK SHOW
Marketing activities
The Mark After Dark Show will use
scheduled, targeted advertising,
participate in community, and
educationally-based outreach forums with
the hopes of landmarking historic music
venues,as well as supporting music in the
schools.
MARK AFTER DARK SHOW
Revenue streams
 Community and Educational Grants
 Crowdsourcing
 Sponsorship
 Private Donors/Investors
MARK AFTER DARK SHOW
Major costs
The cost structure of our program will
include the following: purchases of
work/life spaces in NY and Washington
State, advertising, advanced radio
equipment licensing fees,and salaries, as
we plan to contract with and retain key
programming personne
MARK AFTER DARK SHOW
Team and key roles
MARK AFTER DARK SHOW
Mark After Dark
Radio Show Host
Laura Reynolds
(Little Qween)
Business Developer
Key Employee
Audio
Engineer/Producer
Key Employee
Audio
Engineer/Producer
Key Employee
Accountant
Key Employee
Script Writer
Key Employee
Web Designer/Developer
Key Employee
Web Designer/Developer

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Mark After Dark Show Pitch 2015

  • 2. Mark After Dark - "The Man Who Hates Everything Except the Real Thing!” MARK AFTER DARK SHOW
  • 3. Problem worth solving Just as divisive as our communities have become, so has radio, Mark After Dark draws from diverse musical backgrounds, to bridge social gaps that separate us. Music in its truest form, creates social impressions that respect differences of opinion. MARK AFTER DARK SHOW
  • 4. Our solution Mark After Dark's straight-to-your-face honesty brings a breath of fresh air, to the often constrained, divisive rhetoric we are used to hearing. "MAD" will use lively Q&A's, musical interviews, and humor to create a dynamic radio program! MARK AFTER DARK SHOW
  • 5. Target market MARK AFTER DARK SHOW prospects 1.5M Market size: Musicians College Students Concert Venues Libraries/Museums $75.2B
  • 6. Competitors How our solution is better Cable Music Programs Program not confined by genres. Record Labels Not confined by propaganda. Webzines Freedom of Speech Competitive landscape MARK AFTER DARK SHOW
  • 7. Funding needed MARK AFTER DARK SHOW These funds will be used to purchase work/life spaces, hire personnel, licensing fees, purchase radio equipment and pay for marketing. $1.2M
  • 8. Sales channels The Mark After Dark Show will access funding through Community-based grants, crowdsourcing, private investors, endorsements and sponsorships. MARK AFTER DARK SHOW
  • 9. Marketing activities The Mark After Dark Show will use scheduled, targeted advertising, participate in community, and educationally-based outreach forums with the hopes of landmarking historic music venues,as well as supporting music in the schools. MARK AFTER DARK SHOW
  • 10. Revenue streams  Community and Educational Grants  Crowdsourcing  Sponsorship  Private Donors/Investors MARK AFTER DARK SHOW
  • 11. Major costs The cost structure of our program will include the following: purchases of work/life spaces in NY and Washington State, advertising, advanced radio equipment licensing fees,and salaries, as we plan to contract with and retain key programming personne MARK AFTER DARK SHOW
  • 12. Team and key roles MARK AFTER DARK SHOW Mark After Dark Radio Show Host Laura Reynolds (Little Qween) Business Developer Key Employee Audio Engineer/Producer Key Employee Audio Engineer/Producer Key Employee Accountant Key Employee Script Writer Key Employee Web Designer/Developer Key Employee Web Designer/Developer