The MADman and I are preparing to launch our Internet-Radio Program, and have developed a short presentation to highlight what our goals are. Mark After Dark already has an amazing cache' of celebrity interviews under his belt, but the airwaves are beckoning...are you ready?
2. Mark After Dark - "The Man Who
Hates Everything Except the Real
Thing!”
MARK AFTER DARK SHOW
3. Problem worth solving
Just as divisive as our communities have
become, so has radio, Mark After Dark
draws from diverse musical backgrounds,
to bridge social gaps that separate us.
Music in its truest form, creates social
impressions that respect differences of
opinion.
MARK AFTER DARK SHOW
4. Our solution
Mark After Dark's straight-to-your-face
honesty brings a breath of fresh air, to the
often constrained, divisive rhetoric we are
used to hearing. "MAD" will use lively
Q&A's, musical interviews, and humor to
create a dynamic radio program!
MARK AFTER DARK SHOW
5. Target market
MARK AFTER DARK SHOW
prospects
1.5M
Market size:
Musicians
College Students
Concert Venues
Libraries/Museums
$75.2B
6. Competitors How our solution is better
Cable Music Programs Program not confined by genres.
Record Labels Not confined by propaganda.
Webzines Freedom of Speech
Competitive landscape
MARK AFTER DARK SHOW
7. Funding needed
MARK AFTER DARK SHOW
These funds will be used to
purchase work/life spaces, hire
personnel, licensing fees, purchase
radio equipment and pay for
marketing.
$1.2M
8. Sales channels
The Mark After Dark Show will access
funding through Community-based grants,
crowdsourcing, private investors,
endorsements and sponsorships.
MARK AFTER DARK SHOW
9. Marketing activities
The Mark After Dark Show will use
scheduled, targeted advertising,
participate in community, and
educationally-based outreach forums with
the hopes of landmarking historic music
venues,as well as supporting music in the
schools.
MARK AFTER DARK SHOW
10. Revenue streams
Community and Educational Grants
Crowdsourcing
Sponsorship
Private Donors/Investors
MARK AFTER DARK SHOW
11. Major costs
The cost structure of our program will
include the following: purchases of
work/life spaces in NY and Washington
State, advertising, advanced radio
equipment licensing fees,and salaries, as
we plan to contract with and retain key
programming personne
MARK AFTER DARK SHOW
12. Team and key roles
MARK AFTER DARK SHOW
Mark After Dark
Radio Show Host
Laura Reynolds
(Little Qween)
Business Developer
Key Employee
Audio
Engineer/Producer
Key Employee
Audio
Engineer/Producer
Key Employee
Accountant
Key Employee
Script Writer
Key Employee
Web Designer/Developer
Key Employee
Web Designer/Developer