Audience theory task1
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This document discusses audience theory and how advertisers target different audience groups. It defines hierarchies of audience needs according to Maslow's hierarchy of needs, including needs for safety, belonging, esteem and self-actualization. The document suggests matching different adverts to different audience groups based on their needs and provides examples of social groups like families with children and high-income professionals.
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This document discusses different methods used to define target audiences, including demographic profiling, psychographic profiling, and lifestyle groupings. Demographic profiling divides audiences based on attributes like age, gender, socioeconomic status, etc. Psychographic profiling focuses more on individual personality, emotions, and needs. Advertisers have used systems like Maslow's hierarchy of needs and Young and Rubicam's four C's (Mainstreamers, Aspirers, Succeeders, Reformers) to segment audiences based on their motivations and goals. Defining target audiences allows media producers to tailor their messages more effectively.
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Here are 3 key terms I have learned today and could explain to the class:
1. Demographics - The classification of individuals or groups by age, gender, income, location and other socio-economic factors used to identify audience segments. Demographics provide basic attributes about a population but do not capture beliefs, values or motivations.
2. Maslow's Hierarchy of Needs - A theory developed by Abraham Maslow proposing that people are motivated to fulfill basic needs before moving on to other needs. The hierarchy typically displays these needs as physiological, safety, love, esteem and self-actualization needs that must be satisfied sequentially. This theory is used in advertising to appeal to different needs.
3. Young & Rubic
07. audience research
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How media producers define their target audience
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The document discusses audience research and targeting audiences for media products. It defines primary and secondary research methods. It also discusses theories of how to identify and group target audiences, including by social factors, media habits, motivations and how different groups may respond to different message strategies. Key aspects covered include Burton's social and media audience groupings, Hartley's seven subjective categories to further define audiences, Dyer's theory of offering solutions to inadequacies, and how motives and delivery methods should be tailored to different audience groups.
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This document discusses audience research methods for media producers. It defines audiences as groups that receive and make sense of media texts. Producers must understand their target audiences. Common research methods include demographics, which categorizes people by occupation; psychographics, which examines personality traits and behaviors; and research organizations that provide industry data. Psychographic models segment audiences based on needs and interests, like Maslow's Hierarchy of Needs. Effective audience research combines both primary sources like surveys and secondary sources from various media to gain audience insights.
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Part One: Advertisement Analysis
In this section, you will analyze the four advertisements you selected earlier in the course. Use social science approaches to gather specific information from them. As you conduct your analyses, think about what these advertisements say about the companies selling the products, the organizations making the ads, the people purchasing the products, and society as a whole.
Determine how
individuals and groups are represented
in the advertisements.
What audiences are the advertisements trying to reach?
What unspoken or underlying messages do you think the ads might be sending?
Identify
stereotyped group behavior
in the advertisements.
What are the advertisements saying about the behavior of the groups represented in them?
What underlying messages do the advertisements send about the group behaviors in them and the audiences they assume will be consuming the products?
Determine how
different cultures are represented
in the advertisements.
How do the ads represent culture? Are any stereotypes being used?
What unspoken or underlying messages do you think the ads might be sending about culture?
Discuss how
ethical issues in the social sciences
impact advertising. Look beyond the economic effects of advertisements and consider the following questions to help address this prompt:
Do the ads confirm biases? Do they rely on stereotypes? Do they support social change? Do they stay neutral on social or political movements? Should they get involved in social or political movements?
Why might it be important for advertisers and companies in a diverse world to be as inclusive and unbiased as possible?
Part Two: Social Science Questions
The answers that come from an analysis can often lead to more questions. In this section, you will use the information you found from your advertisement analyses to ask a broader social science question. You do not need to answer the question, but you do need to talk about how you might study your advertisements using the skills and knowledge you’ve gained in this course.
Propose a
finalized social science research question
based on your analysis of the advertisements you chose.
Think beyond the minor details from your analysis and consider what the ads say about individuals, groups, institutions, or society.
What is the meaning or significance of the ads? For example, you might be interested in ethical issues related to advertising. You might want to explore how current events influence the content of ads. Or maybe you would like to ask how common themes in ads could impact an audience’s self-concept.
Discuss how you used a
social science perspective to develop your research question.
Explain how you used social science concepts, perspectives, or approaches to write your research question.
Explain
one major development in the social sciences
that may have influenced your research question.
The major development .
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This document discusses the target audience and addressing of the audience for a media product. It identifies the target audience as socio-demographic groups A, B, and C1, which correspond to upper middle class, middle class, and lower middle class individuals, including older teenagers. The document aims to attract this audience by focusing on boredom, isolation, self-actualization, creativity, and sense of belonging through features like an approachable star and online community. It aims to meet audience gratifications through an eye-catching cover photo and inclusive theme to appeal to different social groups within the indie genre.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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1. Demographics - The classification of individuals or groups by age, gender, income, location and other socio-economic factors used to identify audience segments. Demographics provide basic attributes about a population but do not capture beliefs, values or motivations.
2. Maslow's Hierarchy of Needs - A theory developed by Abraham Maslow proposing that people are motivated to fulfill basic needs before moving on to other needs. The hierarchy typically displays these needs as physiological, safety, love, esteem and self-actualization needs that must be satisfied sequentially. This theory is used in advertising to appeal to different needs.
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This document discusses audience research and how it can be conducted. It explains that audience research aims to understand who the target audience is for a media product and how they were addressed. Primary research methods like surveys and questionnaires can be used to gather information about audiences such as demographics (age, gender, income), psychographics (lifestyle and attitudes), and values. Audience segmentation systems help classify audiences into groups. The document provides an example segmentation system and describes its various audience groups. It also discusses how understanding audience values and aspirations can help effectively target different types of consumers.
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This document discusses different methods that media producers use to define and segment their target audiences, including qualitative and quantitative research, socioeconomic status, psychographics, geodemographics, and demographics. Qualitative research involves in-depth interviews while quantitative research uses questionnaires. Socioeconomic status segments audiences into six bands based on income and occupation. Psychographics segments based on values and attitudes into categories like succeeders, reformers, and aspirers. Geodemographics considers attributes like income, age, family size, and location. Demographics profiles based on factors like gender, age, location but relies on generalizations. The document also discusses targeting mainstream, niche or alternative audiences.
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The document discusses audience research and targeting audiences for media products. It defines primary and secondary research methods. It also discusses theories of how to identify and group target audiences, including by social factors, media habits, motivations and how different groups may respond to different message strategies. Key aspects covered include Burton's social and media audience groupings, Hartley's seven subjective categories to further define audiences, Dyer's theory of offering solutions to inadequacies, and how motives and delivery methods should be tailored to different audience groups.
Audiences
This document discusses audience research methods for media producers. It defines audiences as groups that receive and make sense of media texts. Producers must understand their target audiences. Common research methods include demographics, which categorizes people by occupation; psychographics, which examines personality traits and behaviors; and research organizations that provide industry data. Psychographic models segment audiences based on needs and interests, like Maslow's Hierarchy of Needs. Effective audience research combines both primary sources like surveys and secondary sources from various media to gain audience insights.
Part One Advertisement AnalysisIn this section, you will anal.docx
Part One: Advertisement Analysis
In this section, you will analyze the four advertisements you selected earlier in the course. Use social science approaches to gather specific information from them. As you conduct your analyses, think about what these advertisements say about the companies selling the products, the organizations making the ads, the people purchasing the products, and society as a whole.
Determine how
individuals and groups are represented
in the advertisements.
What audiences are the advertisements trying to reach?
What unspoken or underlying messages do you think the ads might be sending?
Identify
stereotyped group behavior
in the advertisements.
What are the advertisements saying about the behavior of the groups represented in them?
What underlying messages do the advertisements send about the group behaviors in them and the audiences they assume will be consuming the products?
Determine how
different cultures are represented
in the advertisements.
How do the ads represent culture? Are any stereotypes being used?
What unspoken or underlying messages do you think the ads might be sending about culture?
Discuss how
ethical issues in the social sciences
impact advertising. Look beyond the economic effects of advertisements and consider the following questions to help address this prompt:
Do the ads confirm biases? Do they rely on stereotypes? Do they support social change? Do they stay neutral on social or political movements? Should they get involved in social or political movements?
Why might it be important for advertisers and companies in a diverse world to be as inclusive and unbiased as possible?
Part Two: Social Science Questions
The answers that come from an analysis can often lead to more questions. In this section, you will use the information you found from your advertisement analyses to ask a broader social science question. You do not need to answer the question, but you do need to talk about how you might study your advertisements using the skills and knowledge you’ve gained in this course.
Propose a
finalized social science research question
based on your analysis of the advertisements you chose.
Think beyond the minor details from your analysis and consider what the ads say about individuals, groups, institutions, or society.
What is the meaning or significance of the ads? For example, you might be interested in ethical issues related to advertising. You might want to explore how current events influence the content of ads. Or maybe you would like to ask how common themes in ads could impact an audience’s self-concept.
Discuss how you used a
social science perspective to develop your research question.
Explain how you used social science concepts, perspectives, or approaches to write your research question.
Explain
one major development in the social sciences
that may have influenced your research question.
The major development .
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This document discusses how to define and research a target audience for a media product. It explains that producers must first determine if an audience exists for their idea by conducting questionnaires, focus groups and market research. Demographic and psychographic data can help categorize audiences based on factors like age, gender, interests and lifestyle habits. Stereotypes also play a role in appealing to certain audience segments. The author discusses conducting their own survey and how they will use this research on viewing preferences and technology usage to effectively distribute and market their film to their target demographic.
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This document discusses the target audience and addressing of the audience for a media product. It identifies the target audience as socio-demographic groups A, B, and C1, which correspond to upper middle class, middle class, and lower middle class individuals, including older teenagers. The document aims to attract this audience by focusing on boredom, isolation, self-actualization, creativity, and sense of belonging through features like an approachable star and online community. It aims to meet audience gratifications through an eye-catching cover photo and inclusive theme to appeal to different social groups within the indie genre.
Similar to Audience theory task1 (20)
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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BBR 2024 Summer Sessions Interview Training
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Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
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and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
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help of Advanced technologies like Remote Sensing and Geographic Information Systems is
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9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
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occur natural.
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The History of Stoke Newington Street Names
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www.StokeNewingtonHistory.com
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- 3. These people are concerned with developing their full potential – being the best they can be-22-50 group this applies to.- house mortgage going down, high tax and safety of your child These people need to competence, self- confidence and respect from others-12-18 year olds They need to have friends and be accepted by others-the age group would be 10-18 years old- clubs They need to be safe and secure-all ages-Police, road safety and parents. They need food and water-this would appeal to all age groups. Healthy eating. Maslow’s Hierarchy
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