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Social Media Week
                             BEIRUT

        Social Media versus Traditional Media;
   The contradictory results of the Online presence of
                traditional news media.
          What Implications on democracy?
“Crowd sourcing, Social Collaboration, citizen journalism and the future of
                         traditional journalism”


                             Rita CHEMALY


                        Wednesday 21 of September 2011
                             ALT CITY HAMRA
                                 LEBANON
Social Media versus Traditional Media;
The contradictory results of the Online presence of traditional
                         news media.
             What Implications on democracy?




 Rita Chemaly is the winner of the Samir Kassir Award for Freedom of the Press in 2007;
 She is a social and political science researcher and author of the “The Spring of 2005 in
 Lebanon between Myth and reality”.
 Her researches focus on the political impact of the social media.
 She blogs at www.ritachemaly.wordpress.com.
Social Networks controversial Impact on the
                                       community
                                                                                                         Social networks :
                                                                                   •link people all over the
                                                                                   •share information;
                                                                                   •debate political opinion;
                                                                                   •mobilize forces,
                                                                                   •lead advocacy campaigns;




                                                                                   •broadening the reach of information
                                                                                   •fostering political participation and
                                                                                   civic engagement online.




                                                                                   Social networks are re-creating the
                                                                                   debates we read in the traditional
                                                                                   monopolized mediums.
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Online Implementation of TRADITIONAL Media




oTraditional news papers have their own websites;
oThe websites have an expanded content :
        They provide:
        daily news published
        videos,
        pictures catalogues,
        special archives,
        rolling banner headlines,
        forums,
        polls for readers;


                                                                                Ex: Taken from An Nahar Newspaper
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Simplified Tools implicating web users in Sharing
                                       Information




The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Simplified Tools implicating web users in Sharing
                                       Information




                                             Ex: Taken from The Daily Star Newspaper
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Engage instantly with the audience


                                                                              •The use of mobile social marketing to send
                                                                              the people instant news .
                                                                              • it “…increases awareness and moves
                                                                              people to actions. It is also becoming an
                                                                              effective way to engage users and
                                                                              constituents”

                                                                               ‫"كرمال كم انهي حققناه بكرا كرمانك نازنين انساعة 01 ساحة‬
                                                                                                                               ".‫انحرية‬

                                                                                ‫"ارا االنتخابات بتهمك قذ ما بتهمني تأكذ من صحة بياناتك‬
                                                                                                 ‫بهىائح انناخبين عنذ انمختار أو انبهذية أو‬
                                                                                     "‫ قبم 01 آرار – زياد بارود‬www.dgps.gov.lb
                                                                              SMS sent to Lebanese mobiles on Alfa and
                                                                              MTC March 4, 2009.



The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Online Presence of Journalists from Traditional
                                       Media




The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Through Social Media, Traditional Media is
                              reaching a younger audience




Source: CARRINGTON Malin, Media consumption & habits of MENA Internet users, Research conducted by Effective Measure in
conjunction with Spot On PR, July 2010, p. 7
Active Audience vs Passive Audience




                                                                                                        •Engaging the citizens
                                                                                                        •Soliciting Input
                                                                                                        •Broadening the reach of the
                                                                                                        audience
                                                                                                        •Implicating the web surfers
                                                                                                        in sharing the information
                                                                                                        •Creating New Leaders of
                                                                                                        Information
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Polarization and Imitation in Social Media




The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Reinforcing traditional Media… What chances for
                                       the online democracy?




     •Taking information from the quality press,
     •Drawing information from traditional media,

     Replication, “imitation” ways for active participation to the political
     debate?

The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Thank you for your attention,
                                                Feedback?

                                                        ritachemaly@hotmail.com
                                                              @ritachemaly
                                                      www.ritachemaly.wordpress.com




The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut

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Rita chemaly-presentation-social-media-week-beirut traditional news media versus online new media-ppt

  • 1. Social Media Week BEIRUT Social Media versus Traditional Media; The contradictory results of the Online presence of traditional news media. What Implications on democracy? “Crowd sourcing, Social Collaboration, citizen journalism and the future of traditional journalism” Rita CHEMALY Wednesday 21 of September 2011 ALT CITY HAMRA LEBANON
  • 2. Social Media versus Traditional Media; The contradictory results of the Online presence of traditional news media. What Implications on democracy? Rita Chemaly is the winner of the Samir Kassir Award for Freedom of the Press in 2007; She is a social and political science researcher and author of the “The Spring of 2005 in Lebanon between Myth and reality”. Her researches focus on the political impact of the social media. She blogs at www.ritachemaly.wordpress.com.
  • 3. Social Networks controversial Impact on the community Social networks : •link people all over the •share information; •debate political opinion; •mobilize forces, •lead advocacy campaigns; •broadening the reach of information •fostering political participation and civic engagement online. Social networks are re-creating the debates we read in the traditional monopolized mediums. The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 4. Online Implementation of TRADITIONAL Media oTraditional news papers have their own websites; oThe websites have an expanded content : They provide: daily news published videos, pictures catalogues, special archives, rolling banner headlines, forums, polls for readers; Ex: Taken from An Nahar Newspaper The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 5. Simplified Tools implicating web users in Sharing Information The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 6. Simplified Tools implicating web users in Sharing Information Ex: Taken from The Daily Star Newspaper The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 7. Engage instantly with the audience •The use of mobile social marketing to send the people instant news . • it “…increases awareness and moves people to actions. It is also becoming an effective way to engage users and constituents” ‫"كرمال كم انهي حققناه بكرا كرمانك نازنين انساعة 01 ساحة‬ ".‫انحرية‬ ‫"ارا االنتخابات بتهمك قذ ما بتهمني تأكذ من صحة بياناتك‬ ‫بهىائح انناخبين عنذ انمختار أو انبهذية أو‬ "‫ قبم 01 آرار – زياد بارود‬www.dgps.gov.lb SMS sent to Lebanese mobiles on Alfa and MTC March 4, 2009. The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 8. Online Presence of Journalists from Traditional Media The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 9. Through Social Media, Traditional Media is reaching a younger audience Source: CARRINGTON Malin, Media consumption & habits of MENA Internet users, Research conducted by Effective Measure in conjunction with Spot On PR, July 2010, p. 7
  • 10. Active Audience vs Passive Audience •Engaging the citizens •Soliciting Input •Broadening the reach of the audience •Implicating the web surfers in sharing the information •Creating New Leaders of Information The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 11. Polarization and Imitation in Social Media The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 12. Reinforcing traditional Media… What chances for the online democracy? •Taking information from the quality press, •Drawing information from traditional media, Replication, “imitation” ways for active participation to the political debate? The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut
  • 13. Thank you for your attention, Feedback? ritachemaly@hotmail.com @ritachemaly www.ritachemaly.wordpress.com The contradictory results of the Online presence of traditional news media. What Implications on democracy? By Rita CHEMALY, September 2011, Social Media Week, Beirut