Mark Ritson
Personal Information
Organization / Workplace
Melbourne Business SchoolLocation
Melbourne, Australia, mas AustraliaOccupation
Adjunct ProfessorIndustry
Advertising / Marketing / PR
About
Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of awards for his teaching at LBS, MIT, SMU and MBS. Mark has worked globally as a private marketing consultant on projects ranging from brand strategy, market research, segmentation, CRM, marketing communications, brand acquis...