- The largest proportion (33%) of cinema admissions in the UK were among those aged 15-24. The Hangover Part III was the most successful comedy film with this age group. - The Quartet was the most popular film among those over 50, and it is a comedy/drama genre film. Action, thriller and comedy genres were most popular with men, while documentary and drama appealed more to women. - UK films appealed most to audiences ages 45 and older. The most popular films among 7-14 year olds were animated films like Despicable Me 2 and Monsters University, as well as the One Direction film, showing their preference for music and animation.

1. AUDIENCE RESEARCH-BFI
STATISTICAL YEARBOOK
ALI CICEK

2. WHICH AGE FROUP MADE UP THE
LARGEST PROPORTION OF CINEMA
ADMISSIONS IN THE UK?
Ages between 15-24 made up largest
proportion of cinema admissions. This is
33% of all ages.

3. WHICH COMEDY FILM WAS MOST
SUCCESSFUL WITH THIS AGE GROUP?
The Hangover Part III

4. WHICH FILM WAS MOST POPULAR WITH
THE OVER 50s? WHAT GENRE IS THIS
FILM?
The Quartet was most popular film with
the over 50s and this is a comedy/drama
film.

5. WHICH GENRES WERE MOST POPULAR WITH
MEN?
Action, Thriller and Comedy
WHICH GENRES WERE MOST POPULAR WITH
WOMEN?
Documentary and Drama

6. UK FILMS APPEALED MOST TO WHICH
AUDIENCE TYPE?
45+ year olds

7. WHICH 4 FILMS WERE MOST POPULAR WITH THE
7-14 AGE GROUP?
One Direction: This Is Us
Wreck-It Ralph
Despicable Me 2
Monsters University
3 of these films are animated, this suggest
people of this age group prefer animation films.
They are younger people, therefore more likely
to have interest in animated films. The ‘One
Direction’ film shows they will also prefer music
genres.

8. WHICH 3 FILMS MOST POPULAR WITH THE
35-44 AGE GROUP WERE FROZEN, THE
CRODDS AND JACK AND THE GIANT SLAYER.
WHY?
All of these films are animated, as this will be
ideal for an age group who are likely to have
children. Also, these films may be aimed at
younger people and they are likely to go to
the cinema with their parents.

9. WHICH 3 FILMS WERE MOST POPULAR
WITH THE 25-34 AGE GROUP?
Django Unchained
Fast & Furious 6
Rush

10. WHICH FILMS WERE MOST POPULAR WITH
MIDDLE CLASS AUDIENCES?
C1: Rush
Captain Phillips
Gravity
C2: Oz the Great and Powerful
Fast & Furious 6
Despicable Me 2

11. POPULAR FILMS IN SCOTLAND AND LONDON.
Audiences in Scotland have preferred films
based on home-grown characters and
locations. The films Sunshine on Leith and
Filth attracted significant above-average
audiences.
The western Django Unchained attracted the
highest significant above-average audience in
London. This shows western films are highly
preferred in London.

12. Film audience by ethnicity
Black and minority ethnic groups were
over-represented among buyers of cinema
tickets. White people were over-
represented among video buyers.