Question 5 of evaluation

1. Audience Research
Question 5 of Evaluation
Task

2. Introduction
In this slideshow, I am going to present to you my answer
to the question “How did you attract/address your
audience?”
I will introduce the questionnaire I produced on Tuesday’s
lesson in order to gain a more realistic view of what
our audience thought of our thriller opening sequence.
This will be followed by the results I collected, before
finally the analysis of findings and conclusions.

3. How did you attract/address
your audience?
Ed and I set out to attract and address young adults by
means of using typical thriller conventions.
Conventions which female audiences like is the enigma
and attractiveness of masculine characters, whereas for
males, thrillers which are heavily action based attract
them the most.
Kin possesses elements of a thriller which may make the
opening sequence conventional, however, it challenges
the mind more so than the visual enjoyment of action,
therefore, I think that female audiences may be more
interested just by watching the opening sequence.
Our initial intention was to cater to the following
audiences (On the slides following, each heading is
followed by an explanation as to how we tried to
attract the audience type) 

4. Aspects of a character
• 15-21 years
– We mainly tried to achieve the above
by giving the audience a protagonist
with which they can easily identify
with; Ivan being young, fits into
the 15-21 year old male category and
thus the target audience is able to
sympathise with him.
• Male
– Following on from the point made
previously, Ivan is male and his
representations help to create a
rather ‘normal’ character. He does
not appear to be muscular or
noticeably powerful, making him a
realistic, yet unconventional choice
for the ownership of a mob.

5. Aspects of a film
• Interest in action
– Our initial story board
demonstrates that Ed and I hoped
to put action into our opening
sequence, however, the time frame
would not allow it, neither did
the character roles.
– We intended to show the audience a
more physically able side of Ivan
when in a previous draft, a close
up of his fist after the innuendo
about his mother was exchanged
between the Tonys. This would’ve
suggested that he was ready to
physically fight, however, this
shot was later removed due the
unsuccessful appearance of it.
– Because of this, we decided to try
and attract action loving
audiences by making a suggestions
that action may begin at a certain
point (even though it does not).
To the right, you may see Tony B
taking out a black object from his
pocket which could easily resemble
a firearm.
Outoffocus

6. Previous Questionnaire
results
Results from our previous questionnaire demonstrated the
audience’s interest in an anti-hero protagonist
(represented by Ivan due to his rebellious behaviour
throughout the planned narrative), mise-en-scene (low-
key lighting, abandoned locations).
I made a new questionnaire for
after the creation of the
thriller opening sequence in
order to gain an idea of how far
Ed and I were able to meet the
criteria of the audience.
Furthermore, the questionnaire
will challenge my own views on
what I think attracted/ did not
attract the audience.

7. Questionnaire (Pt. 1/3)
Due to the popularity of thrillers with this age
group, I set out to produce a questionnaire for
15-18 year olds in order to find a more accurate
response to our thriller opening sequence.
I carried this research out using paper, so I typed
up the questions and printed sheets out for my
audience to fill in. A picture can be found of the
responses below.
NOTE: The types of questions I asked were rather open ended and they therefore cannot be charted
like I have done previously for the first research task. Due to this, I included all of the
written responses on each slide, colour coded.

8. Questionnaire (Pt. 2/3)
1. Overall, have you enjoyed watching our thriller opening sequence?
– I selected this question so that I can get a general sense of how much the audience
has enjoyed my opening sequence without having to read too much into the detail they
put later on. This way I can make an immediate judgement of the positive/ negative
nature of the response.
2. Are thriller conventions apparent in our thriller opening sequence?
– I wanted to know if people generally thought that Ed's and I's opening sequence
resembled that of a thriller, therefore this question is useful to me so I can
understand why the opening sequence may or may not resemble a thriller opening
sequence.
3. What conventions do you feel have been challenged in our thriller opening
sequence?
– I wondered if the audience realised the conventions Ed and I did try to challenge
and obviously, if the audience sees them, it is a positive point in our thriller as
we want them to be noticeable and for the audience to question them.
4. Do you think that the representations of the characters are sufficient?
– I personally think that the representation of a character is hugely important for the
audience to find enjoyment in any film as depending on how you choose to represent the
character, it can make them more or less relatable, adding to the overall experience
of the film, therefore, I thought it important to ask the audience about their opinion
on these representations.
5. Do you think that the location of our thriller opening sequence was chosen
appropriately?
– Due to our heavy reliance on the location to promote the idea that our opening
sequence was that of a thriller, it is important for me to know what the audience
thought of it, especially as I had imagined that our location worked very well to add
to the theme of what we were producing.

9. Questionnaire (Pt. 2/3)
6. Are you able to identify the different layers of sound Ed and I attempted to use?
– Ed and I struggled especially with the sound of our opening sequence and this is
probably the point which would bring the quality of our overall product down,
therefore, I wanted the audience's opinion on the sound Ed and I tried to improve over
and over again.
7. Have you come across any continuity errors in our thriller opening sequence?
– One of our initial problems was weather continuity which we managed to remove and
later character continuity where Ed had his hand in his pockets once, removed the next
for the close up of his fist, and back in his pocket in the continuing mid-shot. We
removed this, however, I wondered if the audience noticed any other continuity errors
which Ed and I originally hadn't.
8. Do you find the editing distracting or does it appear seamless as we intended?
– As the question suggests, Ed and I indeed strived to make the editing as seamless as
possible, however, I wanted to know the audience's opinion on this, therefore I asked
the above question.
9. How well do you think the subtitles and Hungarian works towards the end of our
thriller opening sequence?
– Ed and I equally thought that the Hungarian speech coming from the father towards the
end of our opening sequence was rather unique and thus, we both thought it was
important to ask what the audience thought of it and if their opinion was similar to
ours.
10. Could you suggest any sort of improvements for our opening sequence?
– We ourselves could think of endless improvements such as sound, certain camera angles
etc, however, Ed and I wanted the audience's feedback and I thought it interesting to
see what some suggestions were, so if we did have time to make improvements, we'd know
what improvements should be made.

10. Overall, have you enjoyed watching
our thriller opening sequence?

11. Are thriller conventions apparent in
our thriller opening sequence?

12. What conventions do you feel have been
challenged in our thriller opening sequence?

13. Do you think that the representations
of the characters are sufficient?

14. Do you think that the location of our
thriller opening sequence was chosen
appropriately?

15. Are you able to identify the
different layers of sound Ed and I
attempted to use?

16. Have you come across any continuity
errors in our thriller opening
sequence?

17. Do you find the editing distracting
or does it appear seamless as we
intended?

18. How well do you think the subtitles
and Hungarian works towards the end
of our thriller opening sequence?

19. Could you suggest any sort of
improvements for our opening
sequence?

20. I was thoroughly not expecting the results Ed and I received as
personally I find that our thriller opening sequence was rather
amateur and unprofessional in places. I am pleased with what we were
able to achieve, however, the written responses which I received were
better than what I expected.
I also thought that the sound will be the main drawback of our opening
sequence and it actually was so I am pleased that there aren't any
other major improvements our audience would expect from us if we had
the time to complete them.

21. Further Investigation (Pt.
1/3)
The audience I chose to collect written research from was my age
(16-17 year olds) and the responses are colour coded throughout the
slides. Each respondent has a specific colour so for an example, if
the text in quotation marks is orange, they are all from one person
assigned with the colour orange. I will be collecting further
results via video.
Here you may find a video interview of my 13 year old sister, and
below it a 'podcast' of my 40 year old mother speaking about her
opinion on Ed's and I's thriller opening sequence for Kin. These
are thus two very diverse opinions and therefore providing me with
a broader range of responses and depth of views or reasons for
these views.
Verbal interview can be found through this link to my SoundCloud
account.
NOTE: Due to the nature of SlideShare, the links will not work and video will not
play, so I will provide them underneath this slide show.

22. Further Investigation (Pt.
2/3)

23. Further Investigation (Pt.
3/3)
I was also fortunate enough to ask a professional
photographer to give his opinion on our thriller
opening sequence. The screenshot of the original
advice is found below and a translated version
next to it.
“To be honest, I don’t
particularly understand what it is
about. Practically, the image
isn’t very clear, especially when
it is enlarged on YouTube. The
volume also strongly fluctuates; I
can hear the boy, but the other
two actors aren’t clear. The sound
is good for the father.”