The document discusses strategies for creating a trailer for a horror film to appeal to its target demographic of late teens and early twenties. It recommends including characters and technologies familiar to this age group to help audiences relate. The trailer would use handheld camerawork and focus on scares. Potential viewing locations include TV, cinemas showing similar films, and especially YouTube, where audiences can provide feedback and seek more information.

1. Audience

2. Who would expect to be watching your trailer? What is their
demographic?
• Watching our trailer we would expect that the the audience would be a wide
range. Anyone from eighteen to around in your 40’s, or anyone over that who
enjoys watching horror films. Primarily, the audience we would want would be late
teens, early twenties because in horror films typically the main characters are
young. This will entice a young audience because they can relate more. We would
want our audience watching the trailer to be wide so a lot of people got to watch
the trailer, then with word spreading as well, the trailer would be successful in
drawing people in, making them want to watch the film.
• The audience for our specific horror trailer would be again, late teens early
twenties which will connect with the actual characters in the trailer, them being
around that ages also, or slightly younger. In the trailer we want the environment
to be very familiar to the audience, so they can relate, and also bringing the scare
factor up, the more familiar, the more scary. The trailer will be modern
day, including technologies of the day, mobile phones, music players etc. the more
the demographics in the trailer match that of the audience, the more the audience
can relate, making it scarier knowing the same things can happen to them.

3. How will we create our trailer to reach this audience?
Where might they watch it?
• We will create our trailer to connect with the audience by a few means. First of all we will
either star in the trailer ourselves as main characters or get some people we know, around
the same age, late teens to star in the trailer, because our target audience is late teen- early
twenties. Having people around the same age can help the audience to relate. Also, we will
include technology of today, for example cars from this era, (when the characters are
travelling to a new environment) modernizing the trailer. Mobile phones will also be
used, maybe phoning for help. The way the trailer will be filmed will reach out to the
audience, because jerky, handheld camera movements will be used, which is stereotypical of
the horror genre, instantly alerting the audience that the film is horror based.
• The audience might watch the film on TV, in between programs, the trailer might appear, and
then someone might look up the film on the internet to try and find out more. Another place
that general trailers might be viewed is at the cinema, if they have gone to see another film
of that genre, the trailer could come on at the start, and on the big screen the trailer is more
exciting. However, for our specific trailer, it will be viewed on youtube, where the audience
can watch and give feedback, this might include questions about the trailer and them
wanting to know more. Youtube is a good site for watching trailers because you can compare
them to other ones.