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AUDIENCE PROFILING
Umer Mohammad
WHAT IS AUDIENCE PROFILING?
• Audience profiling is studying about your audience, for example their age, gender…
• Is to know what type of audience you want to entertain, and target them in to different
groups.
WHAT IS DEMOGRAPHICS
• Demographics is the study of a population based on age, race and sex…
What psychographics are?
• Psychographic profiling refers to the study into personality, attitudes, values,
lifestyles and interests. By researching into an individual’s psychographic we are
able to make a generalization of what the individual will like and then group them
with like-minded people.
MY AUDIENCE
PROFILING
Gender: Male My name is Umer,
I'm 18 years old
I really enjoy meeting new
people
I like skateboarding,
playing basketball and
go to chill outside with
my friends.
I like listening to Trap, rap
and sometimes pop but I
really enjoy listening to Trap
My favourite clothes brands
are Jordan, Supreme, Adidas
and Nike
I'm from Spain and
I moved to UK 3
years ago
I don’t have any role
model cause I don’t like
to copy or try to be like
someone.

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Audience profiling

  • 2. WHAT IS AUDIENCE PROFILING? • Audience profiling is studying about your audience, for example their age, gender… • Is to know what type of audience you want to entertain, and target them in to different groups.
  • 3. WHAT IS DEMOGRAPHICS • Demographics is the study of a population based on age, race and sex… What psychographics are? • Psychographic profiling refers to the study into personality, attitudes, values, lifestyles and interests. By researching into an individual’s psychographic we are able to make a generalization of what the individual will like and then group them with like-minded people.
  • 4. MY AUDIENCE PROFILING Gender: Male My name is Umer, I'm 18 years old I really enjoy meeting new people I like skateboarding, playing basketball and go to chill outside with my friends. I like listening to Trap, rap and sometimes pop but I really enjoy listening to Trap My favourite clothes brands are Jordan, Supreme, Adidas and Nike I'm from Spain and I moved to UK 3 years ago I don’t have any role model cause I don’t like to copy or try to be like someone.