Audience profiling involves studying and grouping audiences based on their demographics like age and gender, and psychographics like personality, attitudes, values, and interests. Demographics refers to attributes of a population like age, race, and sex. Psychographic profiling studies personality and lifestyle to understand what individuals will like and group them with others who share similar traits. The example profiles an 18-year-old male audience from Spain who enjoys skateboarding, basketball, and hanging out with friends while listening to trap, rap, and pop music and wearing certain clothing brands.