The document discusses how the author addressed their audience in their magazine project. They carefully planned the color scheme which included feminine colors like pink and purple to appeal to their mostly female target audience. They used a grid format to make the pages look full and structured in a way that would interest their audience. Photos were taken at the author's high school relating to an article and edited in Photoshop to balance the color scheme and add nostalgia appealing to the audience. Feedback indicated the color scheme, grid format, and relaxed photos of a model close in age to the audience were effective.