This document discusses audience demographic research and how it can help identify a target audience. It divides audiences into categories based on occupation and income. Category A/B would be higher income professionals while category E includes those who are unemployed, retired, or students. The author determines their horror film trailer may appeal more to category E who have time to use social media, while the full film could be advertised to categories A/B who can afford cinema tickets. The document also discusses how audience research can provide information on attitudes, interests, and how audiences may engage with and react to media texts. It explains the author has chosen categories C2, D and E as their target for the horror film, and that advertising will focus on television to reach
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2. A Top management, doctors, bankers,
lawyers and other highly salaried
professionals
B Teachers, middle management, senior
manger and graphic designers
C1 Junior managers, nurses, specialist clerical
staff and office supervisors
C2 Skilled workers, carpenters, electricians and
tradespersons (White collar)
D Semi-skilled workers and unskilled manual
workers (Blue collar)
E Unemployed, pensioners, students and casual
workers
How Can I Identify My Target Audience
This information of Audience Demographic
will enable me to understand what my Target
Audience are like aside from their interest
and hobbies. For example, my horror film
trailer may be watched more by category E as
they have a low income and use a lot of social
networking sites, but my film may be
advertised to category A/B as these will have
a higher income which will allow them to go
to the cinema to watch my film.
I also have to carefully decipher how the
audience might engage and react with my
Ancillary product and my main horror film
trailer. So the following will analysing a
research put to the audience and ho0w they
will react through the research I am putting
forward. This will allow a prior knowledge of
how the audience will react to the research.
3. Audience
Audience
Research
Audience research is defined as any communication
research that is conducted unspecific audience segments
to gather information about their attitudes, knowledge,
hobbies, interest and etc. Research is done on all stages
of the media text, once it is produced, the audience will
be continually monitored.
Audience
Identification
This allows me what the audience make-up, identify
what motives are appropriate for the audience. Allowing
me to look at engaging the audience’s interest and to
offer appropriate motives/reasons for the audience to
listen to product I am creating.
Audience
Expectations
This allows the audience to show their ideas about a text
being put forward, this participially applies to the genre
pieces. In films, producers play with audience
expectations, they are controlling the expectations what
the audience wants from the media text.
Audience
Engagement
This shows the media industry how audience will
interact with the media text being put forward, different
people will react differently to the same text given to an
audience.
Audience
Foreknowledge
This what the audience might or will bring to the media
text being put forward to them.
After looking into different audience demographic,
I have chosen to aim my horror film at category C2,
D & E for my target audience. As the audience from
this category will have the time to watch the film. I
will be advertising the film in many ways so
different audience from other category will be able
know a littler about the film. A lot of the advertising
will be done on T.V. as a lot of the audience from
category E will not have enough money to go the
cinema to see the film or see the advertisements for
the film. My product has to include old researching
methods to gauge the audience to all of my media
projects which is why I have created and used a
questionnaire to understand how the audience are
thinking about the film and what type of thought
process the audience is having and to understand
that. Through my research I now know that using
direct mode of address or even text that will be
directed towards the audience and this will provide
my consumer with an breathless rush, which will
help promote my film through different types of
media.