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I N T R O D U C I N G T H E
H O S T I N G U N I F I E D C L O U D
2 5 J U N 2 0 1 5
Cloud Infrastructure Landscape
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
$17,000,000,000
$34,000,000,000
TODAY
BY 2018
Cloud Infrastructure Landscape
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Cloud Infrastructure Landscape
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Cloud Infrastructure Landscape
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
1 million customers
3 million servers
doubled footprint in last year
Cloud Infrastructure Landscape
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Cloud Infrastructure Landscape
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Cloud Infrastructure Landscape
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
~1,600,000,000 in revenue
adding 10,000 customers / week
Cloud Infrastructure Landscape
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
IaaS Issue #1
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
These are not highly available platforms
Primary storage Backup
Clustered compute nodes
Typical enterprise architecture
Stand alone compute nodes
Typical IaaS architecture
Local storage
IaaS Issue #2
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Availability is your responsibility
I’ll shut down
servers whenever I want
No SLA unless you
buy two of everything
IaaS Issue #2
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Availability is your responsibility
AWS Instances
IaaS Issue #2
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Availability is your responsibility
AWS Instances
IaaS Issue #3
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
verything except hardware is your responsibil
Can I help you launch
a new instance?
Help! My application
is not working
IaaS Issue #4
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Security is your responsibility
IaaS Issue #5
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Most expensive way to run persistent app
Infrastructure Spend
IaaS Issue #5
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Most expensive way to run persistent app
Infrastructure Spend
IaaS Issue #5
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Most expensive way to run persistent app
Effective Cost / Compute Unit
Private Cloud Baseline
AWS 25% Premium
Azure 30% Premium
Empowerment of Hyperscale IaaS and PaaS
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
It’s Full of Awesome
B E S T C U S T O M E R
E X P E R I E N C E
M I D - S I Z E D E N T E R P R I S E S
B U S I N E S S - C R I T I C A L A P P S
C L O U D
F O R
R U N N I N G
I N T H E
Our Mission
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
T H E
P U B L I C
Unified Cloud Solution
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
P U B L I C O R P R I V A T E
Unified Cloud Solution
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
M A N A G E M E N T
S E C U R I T Y
C O M P L I A N C E
M O N I T O R I N G
B I L L I N G
R E P O R T I N G
P U B L I C O R P R I V A T E
Unified Cloud Solution
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
P U B L I C O R P R I V A T E
Unified Cloud Solution
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
M A N A G E M E N T
S E C U R I T Y
C O M P L I A N C E
M O N I T O R I N G
B I L L I N G
R E P O R T I N G
HOSTING US Datacenters
• P R I V A T E C L O U D
• M U L T I - T E N A N T C L O U D
• D E D I C A T E D S E R V E R S
• C O L O C A T I O N
S E A M L E S S I N T E G R A T I O N
W I T H A W S A N D A Z U R E S I T E S
I R V
S F O
D E N
D A L
N W KL O U
H O S T I N G O V E R V I E W > W H O W E A R E
Global Reach with Leading IaaS Platforms
H O S T I N G O V E R V I E W > W H O W E A R E
H
A
M
H
A
H
M
A
A
M
A
M
A
M
HOSTING Datacenter
Microsoft Datacenter
Amazon Datacenter
A
Y O U J U S T W A N T T O
G E T O U T O F P O W E R ,
C O O L I N G , A N D
S P A C E ?
Y O U W A N T T O S O L V E
Y O U R R E A L I T
H E A D A C H E S ?
Y O U C A N O U T S O U R C E Y O U R D A T A C E N T E R
O R Y O U C A N S O L V E Y O U R R E A L I T C H A L L E N G E
One Partner / Many Clouds
• People
• Process
• Technology
Many Clouds / One View
• Health and wellness of your application
• Security and compliance posture
• Billing and spend management
Where Things Stand
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
C O M P U T E / S T O R A G E
P L A T F O R M S E R V I C E S
U N I F I E D
M O N I T O R I N G
U N I F I E D
S E C U R I T Y
U N I F I E D
B A C K U P
U N I F I E D
B I L L I N G
U N I F I E D
S U P P O R T
Where Things Stand: Monitoring
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Where Things Stand: Security
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
• Intrusion Detection
• Log Monitoring
• Malware Protection
• Web App Firewall
• Integrity Monitoring
• Vulnerability Scanning
One Partner
One View
3.0
Where Things Stand: Compliance
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Risk Management
for the Cloud
3.0
HIPAA
COMPLIANT
Where Things Stand: Spend Management
2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
Quarterly billing
Spend
management
dashboard
Investment review
against business
objectives
Q & A

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Introducing the Unified Cloud - Sean Bruton

  • 1. I N T R O D U C I N G T H E H O S T I N G U N I F I E D C L O U D 2 5 J U N 2 0 1 5
  • 2. Cloud Infrastructure Landscape 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D $17,000,000,000 $34,000,000,000 TODAY BY 2018
  • 3. Cloud Infrastructure Landscape 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 4. Cloud Infrastructure Landscape 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 5. Cloud Infrastructure Landscape 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D 1 million customers 3 million servers doubled footprint in last year
  • 6. Cloud Infrastructure Landscape 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 7. Cloud Infrastructure Landscape 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 8. Cloud Infrastructure Landscape 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D ~1,600,000,000 in revenue adding 10,000 customers / week
  • 9. Cloud Infrastructure Landscape 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 10. IaaS Issue #1 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D These are not highly available platforms Primary storage Backup Clustered compute nodes Typical enterprise architecture Stand alone compute nodes Typical IaaS architecture Local storage
  • 11. IaaS Issue #2 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Availability is your responsibility I’ll shut down servers whenever I want No SLA unless you buy two of everything
  • 12. IaaS Issue #2 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Availability is your responsibility AWS Instances
  • 13. IaaS Issue #2 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Availability is your responsibility AWS Instances
  • 14. IaaS Issue #3 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D verything except hardware is your responsibil Can I help you launch a new instance? Help! My application is not working
  • 15. IaaS Issue #4 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Security is your responsibility
  • 16. IaaS Issue #5 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Most expensive way to run persistent app Infrastructure Spend
  • 17. IaaS Issue #5 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Most expensive way to run persistent app Infrastructure Spend
  • 18. IaaS Issue #5 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Most expensive way to run persistent app Effective Cost / Compute Unit Private Cloud Baseline AWS 25% Premium Azure 30% Premium
  • 19. Empowerment of Hyperscale IaaS and PaaS 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D It’s Full of Awesome
  • 20. B E S T C U S T O M E R E X P E R I E N C E M I D - S I Z E D E N T E R P R I S E S B U S I N E S S - C R I T I C A L A P P S C L O U D F O R R U N N I N G I N T H E Our Mission 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D T H E
  • 21. P U B L I C Unified Cloud Solution 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 22. P U B L I C O R P R I V A T E Unified Cloud Solution 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 23. M A N A G E M E N T S E C U R I T Y C O M P L I A N C E M O N I T O R I N G B I L L I N G R E P O R T I N G P U B L I C O R P R I V A T E Unified Cloud Solution 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 24. P U B L I C O R P R I V A T E Unified Cloud Solution 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D M A N A G E M E N T S E C U R I T Y C O M P L I A N C E M O N I T O R I N G B I L L I N G R E P O R T I N G
  • 25. HOSTING US Datacenters • P R I V A T E C L O U D • M U L T I - T E N A N T C L O U D • D E D I C A T E D S E R V E R S • C O L O C A T I O N S E A M L E S S I N T E G R A T I O N W I T H A W S A N D A Z U R E S I T E S I R V S F O D E N D A L N W KL O U H O S T I N G O V E R V I E W > W H O W E A R E
  • 26. Global Reach with Leading IaaS Platforms H O S T I N G O V E R V I E W > W H O W E A R E H A M H A H M A A M A M A M HOSTING Datacenter Microsoft Datacenter Amazon Datacenter A
  • 27. Y O U J U S T W A N T T O G E T O U T O F P O W E R , C O O L I N G , A N D S P A C E ? Y O U W A N T T O S O L V E Y O U R R E A L I T H E A D A C H E S ?
  • 28. Y O U C A N O U T S O U R C E Y O U R D A T A C E N T E R O R Y O U C A N S O L V E Y O U R R E A L I T C H A L L E N G E One Partner / Many Clouds • People • Process • Technology Many Clouds / One View • Health and wellness of your application • Security and compliance posture • Billing and spend management
  • 29. Where Things Stand 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D C O M P U T E / S T O R A G E P L A T F O R M S E R V I C E S U N I F I E D M O N I T O R I N G U N I F I E D S E C U R I T Y U N I F I E D B A C K U P U N I F I E D B I L L I N G U N I F I E D S U P P O R T
  • 30. Where Things Stand: Monitoring 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D
  • 31. Where Things Stand: Security 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D • Intrusion Detection • Log Monitoring • Malware Protection • Web App Firewall • Integrity Monitoring • Vulnerability Scanning One Partner One View 3.0
  • 32. Where Things Stand: Compliance 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Risk Management for the Cloud 3.0 HIPAA COMPLIANT
  • 33. Where Things Stand: Spend Management 2 0 1 5 H O S T I N G C U S T O M E R S U M M I T > I N T R O D U C I N G U N I F I E D C L O U D Quarterly billing Spend management dashboard Investment review against business objectives
  • 34. Q & A

Editor's Notes

  1. While the downsides are many, and finding success for mission-critical applications certainly requires new ways of solving problems, the capabilities of the platform are simply too empowering to overlook. And now that we’ve seen about a solid year without AWS being on the front page of the wall street journal for a major outage, we think it’s time to start brining both Azure and Amazon into the fold — in fact, we’ve already begun diversifying our platform portfolio beyond our own in-house VMware-based public and private clouds and we now have well over 100 customers running on top of AWS, Azure, and OpenStack based deployments.
  2. While the downsides are many, and finding success for mission-critical applications certainly requires new ways of solving problems, the capabilities of the platform are simply too empowering to overlook. And now that we’ve seen about a solid year without AWS being on the front page of the wall street journal for a major outage, we think it’s time to start brining both Azure and Amazon into the fold — in fact, we’ve already begun diversifying our platform portfolio beyond our own in-house VMware-based public and private clouds and we now have well over 100 customers running on top of AWS, Azure, and OpenStack based deployments.
  3. While the downsides are many, and finding success for mission-critical applications certainly requires new ways of solving problems, the capabilities of the platform are simply too empowering to overlook. And now that we’ve seen about a solid year without AWS being on the front page of the wall street journal for a major outage, we think it’s time to start brining both Azure and Amazon into the fold — in fact, we’ve already begun diversifying our platform portfolio beyond our own in-house VMware-based public and private clouds and we now have well over 100 customers running on top of AWS, Azure, and OpenStack based deployments.