This document discusses a skin care line that uses organic and natural ingredients without harmful chemicals like parabens or petrochemicals. It offers several product lines targeted at specific skin concerns like aging, acne, sun damage, and body care. Each line contains multiple products like cleansers, serums, and creams to address skin problems safely and deliver results through a combination of natural and scientific ingredients. The document provides matrices matching products to common skin issues.

1. Organic plants and vitamins
plus
Safe, high performing ingredients
Natural and healthy
No parabens, no petrochemicals
No carcinogens, no hormone disruptors
(peptides, INTACT DNA™, resveratrol)
Superior to Organic Skin CareTM

2. LEADING BRANDS
Use many ingredients that irritate, inflame and
dry-out the skin, cause pigmentation marks,
large pores, scars, and premature aging.
Use ingredients that are soothing and
comforting to the skin.
Use only safe, natural and high performing
ingredients that deliver results.
Claim their products are made with safe and
natural ingredients while containing parabens,
petrochemicals and other bad ingredients.
Use fancy ads to highlight sizzle over substance
Either natural with little results or scientific skin
care full of harmful ingredients.
Selectively disclose their ingredients. Disclose fully our ingredients list. We have
nothing to hide.
Combine natural with scientific skin care to
deliver unparalleled results safely
Focus on the substance and let repeat
customers generate the sizzle.
Differentiation

3. Cleansing
Milk
Hydrating
Toner
DNA
Repair
Serum
Soothing
Eye & Lip
Gel
Protective
Day
Cream
Night
Recovery
Cream
Bio-Active
Complex
SPF15
Exfoliat-
ing Scrub
Soothing
Mask
Dryness
Problem/Solution Matrix
BALANCE™: Age-Reverse Safely™
Sensitivity, redness
Puffy eyes, dark
circles
Scars, pock-marks
Large pores
Hormone related
skin changes
Wrinkles, tired
looking

4. Cleansing
Gel
Toner
Clear
Serum
Breakout
Remedy
Clear-Derm
Calming Gel
Moistur-
izing Gel
Clear
Scrub
Clear
Mask
Inflammation, redness
Acne breakouts:
pimples & black heads
Active acne spot
treatment
Pigmentation marks,
dark spots
Acne rosacea and
rosacea in adults
Excess oil, large pores
Scars
Dryness
Problem/Solution Matrix
PURIFY™: Calm and Clear™

5. Sun damage, brown
spots
Hyperpigmentation
Rough skin, clogged
pores
Polluted skin, wrinkles
Dryness
Redness, sensitivity
Wrinkles and drooping
eye lids
Dark circles, tired eyes
Facial
Cleanser
Facial
Toner
Vita C
Serum
Skin
Lightening
Cream
Glyco 5 Glyco 10
Eye Lift
Serum
Eye and
Lip
Emulsion
Problem/Solution Matrix
RENEW™: Exfoliate and Brighten™

6. Cellulite Away
DNA Repair &
Lift Serum
Body & Hand
Emulsion
Body Lift Lotion
Cellulite
Fat cells reduction in teen girls
Scars and stretch marks
Stretch mark prevention
(pregnancy, body builders, teens)
Dry skin, rough skin
Brown spots
Loss of elasticity; saggy
skin/breasts
Hormone related skin changes
Problem/Solution Matrix
IN-SHAPE™: Slim and Sensual™

7. Natural Protection
Face & Eyes SPF30
Sun Shield SPF50+
Bio-Active Complex
SPF15
Broad-spectrum UVA, UVB, UVC
protection, no chemical sunscreen
No white residue, no smell
Non oily
Non Sticky
Sports, swimming and other
outdoor activities
General everyday sun protection
Age-reverse sun protection
Post peels and surgery sun
protection
Problem/Solution Matrix
PROTECT™: Enjoy the Sun Safely™

8. SKU: A40501
Superior to Organic Skin CareTM