Here students will learn the attributes of innovation.

1. Attributes of Innovations
A mini lecture

2. Rate of Adoption
• The relative speed it takes individuals or
units to adopt an innovation.
• Measured by the number of adoptions that
occur during a specified period
• Numerical indicator of the adoption curve.
• Attributes of an innovation are important to
the rate of adoption

3. The Innovation-Decision Process
I’m a change
agent!

4. Attributes of an innovation
• 1. Relative Advantage
• Degree to which an innovation is perceived as being better than the
idea it supersedes
• 2. Compatibility
• Degree of consistency with existing values, past experiences and needs
of adopters
• 3. Complexity
• Degree to which an innovation is perceived as difficult to understand
and use
• 4. Trialability
• Degree to which an innovation may be experimented with on a limited
basis
• 5. Observability
• Degree to which the results of an innovation are visible to others

5. Flying Car

6. A day made of Glass