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L.L.Bean’s API Journey: Digital Commerce Done Right

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In this webcast, L.L.Bean’s Kristopher Kleva walks us through the company’s digital commerce API platform, and explain how APIs enable the century-old company’s multiple marketing, retail, and big data systems, in addition to supporting its multiple mobile apps and mobile web site.

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L.L.Bean’s API Journey: Digital Commerce Done Right

  1. 1. ©2016 Apigee Corp. All Rights Reserved. Digital Commerce Done Right L.L.Bean’s API Journey
  2. 2. ©2016 Apigee Corp. All Rights Reserved. Speakers Kris Kleva Senthil Doraiswamy Arvind Jain
  3. 3. ©2016 Apigee Corp. All Rights Reserved. Topics • State of APIs in Retail • L.L.Bean’s API Journey • Apigee Commerce APIx 3
  4. 4. ©2016 Apigee Corp. All Rights Reserved. Evolution of Digital Commerce 4 1995 Online commerce Mobile Commerce Store of the Future Source: CB Insights, The Store of the Future 1912
  5. 5. ©2016 Apigee Corp. All Rights Reserved. State of Digital Commerce in Retail Industry Today 5 * IDC, WW New Media Market Model IDC - 3Q15 Dec 2015 # RetailMeNot, “The Rise of Mobile MarketingSpend in Retail”, Mar 2016 Percentage of retail revenue driven by digital commerce in 2015* Percentage of retailers who plan to increase mobile spend in 2016# 23% 87% Percentage of retailers are in early stages of digital maturity† 64% † Apigee State of APIs in Retail Report, 2016 and but
  6. 6. ©2016 Apigee Corp. All Rights Reserved. Challenges Facing Retail Industry 6 Evolution to Online & Mobile Customer Engagement Maintain Margins Flexible Fulfillment Data Security Comparison shopping, real-time product availability Physical, mobile, online, social media channels Online channels less profitable than stores Multiple pickup, delivery, and return options Anticipate, detect, prevent, and react to incidents
  7. 7. ©2016 Apigee Corp. All Rights Reserved. Most Common APIs From 30 Leading Retailers World-Wide 7 API requests across North America, Europe, and Latin America in 2015 APIs hosted by retail companies on the Apigee cloud
  8. 8. ©2016 Apigee Corp. All Rights Reserved. APIs Mapped to Digital Commerce Use Cases 8 Digital Commerce Use Cases
  9. 9. ©2016 Apigee Corp. All Rights Reserved. Company In Early Stages of Digital Maturity 9 Companies in early stages of their digital commerce journey typically start by implementing a set of core APIs that enable mobile apps to connect to legacy systems and web applications in a standardized way without resorting to screen scraping. Apparel Company
  10. 10. ©2016 Apigee Corp. All Rights Reserved. Commerce APIs for Digitally Mature Company 10 Early movers have spent the time to learn and build out a broad portfolio of APIs to comprehensively address all aspects of digital commerce use cases.
  11. 11. ©2016 Apigee Corp. All Rights Reserved. Apigee Commerce APIx Senthil Doraiswamy
  12. 12. ©2016 Apigee Corp. All Rights Reserved. What is an Apigee APIx? • APIx - an API Accelerator(x) • An APIx solution template contains – Industry specific • OpenAPI definitions • API implementation – Tailor Made Developer Portal – API smartdocs for interactive learning – Sandbox • Developed with Partners, Customers and Apigee’s industry knowledge • Nurtured by community contribution
  13. 13. ©2016 Apigee Corp. All Rights Reserved. APIx Build out 13 User Connected Experience Developer API API Team Backend API Patterns 1 Best practices from industry, Partners and customers Open source project3 API proxies Developer Portal BaaS Sandbox schema Evaluate APIs 2 Hosted API sandbox
  14. 14. ©2016 Apigee Corp. All Rights Reserved. APIx Offerings 14 Health APIx Identity APIx Open Banking APIx Commerce APIx
  15. 15. ©2016 Apigee Corp. All Rights Reserved. 15 • APIs • Products • Search • Orders • Cart • Store • More … • Supports internal and external app access • OAuth 2 with consent support APIs • Tailored Made Retail Dev. Portal • Smart Docs with Swagger definition • API Monetization • Developer Analytics • Easily Customizable Developer Portal • BaaS based sandbox Easy upload new sample data Customize response payload format Sandbox Content Commerce APIx
  16. 16. ©2016 Apigee Corp. All Rights Reserved. Architecture 16
  17. 17. ©2016 Apigee Corp. All Rights Reserved. Demo 17
  18. 18. ©2016 Apigee Corp. All Rights Reserved. Demo 18
  19. 19. ©2016 Apigee Corp. All Rights Reserved. Demo 19
  20. 20. ©2016 Apigee Corp. All Rights Reserved. Try Developer Portal Sandbox – opencommerce.apigee.com 20
  21. 21. ©2016 Apigee Corp. All Rights Reserved. Download APIs from github/apigee/opencommerce 21
  22. 22. ©2016 Apigee Corp. All Rights Reserved. 22 Benchmark your APIs bit.ly/RetailBenchmark State of APIs in Retail bit.ly/stateofAPIs Commerce APIx apigee.com/about/solutions/commerce-apix github.com/apigee/opencommerce
  23. 23. Thank you
  24. 24. ©2016 Apigee Corp. All Rights Reserved. Apigee Commerce APIx Accelerates Digital Commerce 24 1.Core digital commerce APIs 2.BaaS sandbox and schema 3.Developer portal
  25. 25. ©2016 Apigee Corp. All Rights Reserved. Apigee Commerce APIx APIs OAuth Token Authorize Products Product SKU List SKU Detail Collection s Collection Search Product Orders List Detail Carts Create Cart Update Cart Delete Cart Cart Details Add Cart Items Update Cart Items Delete Cart Items Store Search Store Store Detail 25 GET GET GET GET GET GET GET GET GET POST PUT POST PUT DELET E GET DELET E GET GET

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