The document discusses how attitude is a choice rather than predetermined, and outlines strategies for intentionally choosing and maintaining a positive attitude. It notes that attitude comes from within and is expressed outwardly. Some key strategies highlighted for changing attitude include taking responsibility for one's thoughts and actions, focusing on positive self-talk, behaving positively towards others, simplifying one's perspective, and engaging in activities that renew attitude like humor, music, exercise and pursuing goals. The overall message is that one can overcome a negative attitude and external influences by changing oneself from the inside out through conscious effort.