This study examines attitudes and perceptions towards online advertising among students and young professionals in India. An online survey was conducted to understand factors that influence online purchasing behavior. The study found that most respondents spend significant time online daily and purchase lifestyle products online occasionally. Interactive and creative advertisements that are informative were preferred. While online ads were seen as engaging and a way to stay updated on products, they were also seen as annoying at times. Occupation impacted purchase frequency, with employees purchasing more regularly. However, time spent online and ad viewing frequency did not strongly correlate with purchasing. The study provides insights into how online ads are viewed and can be made more effective.