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ATTITUDE

By – Lokesh Gour
Definition“An attitude can be defined as a positive
or negative evaluation of
people, objects, event, activities, ideas,
or just about anything in your
environment”.
Structure Of The AttutudeCognitive Component.
Affective Component.
Behavioral component.
Attitudes In The WorkplacePositive
Attitude.

Negative
Attitude.
Attitude-Behaviour Relationship-
Formation Of AttitudeDirect experience with objects.
Vicarious learning.

Family and peer group.
Mass communication.
Function of AttitudeThe Adjustment Function.
Ego-defensive Function.

Knowledge Function.
Value Function.
Thanks

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Attitude