The document discusses using NAVTEQ LocationPointTM advertising with the Atlas Mobile SDK. It describes how to integrate the Atlas SDK to display maps and ads, register with the NAVTEQ ad service, request ads based on location, display the ads to users, and report user interactions. The document provides code examples for registration, requesting ads, and reporting interactions.

1. Using NAVTEQ LocationPoint™ Advertising with Atlas Mobile SDK AtlasCT is a regional sponsor of the NAVTEQ Global LBS Challenge® 2010

3. Optimized for high performance and low memory usage

4. Modular and open architecture with plug-ins and widgets functionality

5. 2D maps, 3D maps and satellite imagery support

6. Simple and easy for the developer with minimum knowledge of Java ME (J2ME) or GIS.

8. UsingNAVTEQ’s LPAwith AtlasCT Mobile SDK Step 1 – Integrate AtlasCT Mobile SDK into your App. Add the SDK jar file to your project. Use AtlasCT Mobile SDK to display a map. Use the SDK to acquire location information, and update map display Step 2 – Get Ads for your location Register to NAVTEQ’s LPA service. Check-in to get Ads for your location. Display Ads and provide the user storefront information Report Call For Actions Step 3 – Get Paid

9. UsingNAVTEQ’s LPAwith AtlasCT Mobile SDK Step 1 – Integrate AtlasCT Mobile SDK into your App. Add the SDK jar file to your project. Use AtlasCT Mobile SDK to display a map. Use the SDK to acquire location information, and update map display Step 2 – Get Ads for your location Register to NAVTEQ’s LPA service. Check-in to get Ads for your location. Display Ads and provide the user storefront information Report Call For Actions Step 3 – Get Paid

10. The Code… Get Ads for your location withNAVTEQ’s LPA Register to NAVTEQ’s LPA service. Check-in to get Ads for your location. Display Ads and provide the user storefront information Report Call For Actions

11. The Code… Register to NAVTEQ’s LPA service //create NAVTEQ Ads Provider NavteqAdsProvider adsProvider = new NavteqAdsProvider(AFFILIATE_NAME, deviceSerialNumber, SECURITY_TOKEN, SECURITY_SEED, locale); //register to service adsProvider.register();

12. The Code… Get Ads for your location withNAVTEQ’s LPA Register to NAVTEQ’s LPA service. Check-in to get Ads for your location. Display Ads and provide the user storefront information Report Call For Actions

13. The Code… Check-in to get Ads for your location //create new request Coordinates coordinates = new Coordinates(X, Y, Projection.PROJECTION_TYPE_LAT_LONG); NavteqAdsRequest request = new NavteqAdsRequest(coordinates, maxAds); //Check-In: Get ads by request Vector adCampaigns = adsProvider.checkIn(request, false);

14. The Code… Get Ads for your location withNAVTEQ’s LPA Register to NAVTEQ’s LPA service. Check-in to get Ads for your location. Display Ads and provide the user storefront information Report Call For Actions

15. The Code… Display Ads and provide the user storefront information Now that you have the ad campaigns objects at your hand, you can provide the users the relevant ads for their real position:

16. The Code… Get Ads for your location withNAVTEQ’s LPA Register to NAVTEQ’s LPA service. Check-in to get Ads for your location. Display Ads and provide the user storefront information Report Call For Actions

17. The Code… Report Call For Actions Now you just need to report the user’s actions in order to get paid when the user sees the ads, uses the coupons, navigates to a storefront etc. //report user’s action campaign.reportUserAction(actionType, actionParams, coordinates, storeFrintId);

18. The Code… City Cruiser Demo We’ve created a version of our City Cruiser Navigation application to demonstrate the LPA service in action. Here are few screenshots: Displaying Ad Banners Updated every few seconds Display storefront info Address, introduction text, phone number… Enable user actions Initiate phone call, navigate to…

19. AtlasCT’s Awards and recognitions Company Selection Zapping Start-Up Le Mobile 2.0 (2009) Social networking location-based applications “reLive!” - Social-networking application #1, NAVTEQ Global LBS Challenge (2007) “ComeTogethr” - Semi-finalist, NAVTEQ Global LBS Challenge (2008) Navigation “City Cruiser” - Semi-finalist, NAVTEQ Global LBS Challenge (2008) Platform and APIs “AtlasMobile” powers 6 (17%) of semi-finalist applications in NAVTEQ Global LBS Challenge 2007 through 2008 in APAC and EMEA. 100% success rate of applications powered by AtlasMobile for advancing to the semi-finals.

20. Our business

21. reLive! ™| Photos geo-tagging relive.abmaps.com City Cruiser™ |Navigation AVAILABLE NOW! Mobile Angel™ |Personal security ComeTogethr™ |Social network

22. Thank you! AtlasCT - Atlas Cartographic Technologies LTD Address: 24 Ben-Gurion St. Ramat-Gan 52573, Israel Tel: +972-3-6124535 Fax: +972-3-6124536 Email: info@atlasct.com Website: www.atlasct.com Developer Zone:http://developer.atlasct.com