This document discusses challenges facing Athens' culture and its promotion. It outlines issues like economic crisis, lack of organization, and competition from other cities. It then discusses Athens' strengths in history, archaeology, and multiculturalism. It proposes developing a branding strategy and tourism campaign to establish Athens as a cultural center, and improving museums, infrastructure, and cultural programming year-round.

2.  Γεωργακοπούλου Βασιλική
 Vasgeorgakopoulou@gmail.com
 A.M: 41121681
 Δέσποινα Εμμανουηλίδου
 Despoina.emma@gmail.com
 A.M: 41121196

3.  Incomplete actions for the promotion of
Athens’culture
 Economic Crisis

4.  Economic crisis
 Lack of organization
 Unconcern & no collectivity from the citizens
 Criminality
 Rabbish
 Difficult transportation
 Competition with other greek cities
 Intense comparison among the the other
european capitals
 Random & individual actions for the promotion
of the museums and not a general strategic
plan - marketing

5.  The History of Athens
 The archaeological spots & the
monuments
 The Capital of Greece
 Multiculturalism
 The metro
 Old buildings’ restoration
 A cheap destination
 Exploit the greek culture

6.  People with a high social-economical &
educational level
 Organizations & institutions with the
appropriate expertise and can cover the
expenses of the museums and
sightseeing

7.  Brand name(e.g: Paris, the city of Light
 There was exhibition of famous artwork
at public places in Paris
 Perfectly designed sites of the museums,
photos, videos and rotation programms
of the exhibits (Museum of Monaco)
 The Museum of Bilbao made the city
famous

8.  Athens as the center of Culture
 The first option for an educational trip
 To make the attractions more famous
 To be a city break destination
 The transformation from one sight to
another to be easier & quicker
 To promote the greek tradition (e.g the
Euzones)
 Achieve tourist visiting through out the year
and not only during the summer season

9.  Define, register, evaluate, choose & show the
potentials of Athens
 Focus on the culture of Athens
 Create a tourism campaign of Athens (spots, start-
ups,logo)
 “8ps” (product, partnership, people, packaging,
programme, place, price , promotion)
 Connection with local economical development
 Improvement of tourism infrastructure (hotels)
 Common good & common interest
 Social Media

10.  development of our museums in an
international level
 Looking for economic resources
 Educational character of our museums
 Recreational activitites at our museums
 Exhibitions at a regular basis
 Cultural heritage
 Local identity
 Marketing for each region of Athens for a
sustainable development

11.  http://www.pinterest.com/vackieg/
 https://www.facebook.com/pages/My-
athens/230832267120739?ref=br_tf