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Connecting People To The Voice of Every Acre
Unfortunately its inaccessible
due to it being disaggregated,
unstructured and generally
unmanaged.
THE PROBLEM -> THE DATA CONUNDRUM
Data already exists to support a more
efficient, sustainable and profitable
food system.
CONFIDENTIAL
Mitigate ecosystem risk:
Identify regional areas of supply that mitigate
overall risk from evolving climate and
regulatory pressures.
Optimize supply sourcing and planning:
match varieties, practices & conditions
with optimal yield and financial
performance.
Improve supply chain efficiencies:
modify operational plans as
conditions change to keep in line
with production plan.
INFORMED BY THE VOICE OF THE ACRE
Food Company
Ag Supply
Distributor
Grower/Suppliers
CONFIDENTIAL
AI Driven Interaction, Predictions, Decision Support
CONFIDENTIAL
$3B TAM
MARKET OPPORTUNITY
$3B TAM
Farm Mgmt Software $1B
Farm Mgmt Software $4.2B in 2025 CAGR 6.7%
Enterprise Supply Mgmt, $2B
“USDA Crop Values 2017” 3 yr. Avg. Feb 2018 http://usda.mannlib.cornell.edu/usda/current/CropValuSu/CropValuSu-02-23-2018.pdf
• https://www.ers.usda.gov/data-products/chart-gallery/gallery/chart-detail/?chartId=58270
• **Value of Supply Chain and Risk Management software typically is 1-3% of total marketCONFIDENTIAL
Monetizing the Acre Multiple Times
ATHENA INTELLIGENCE
AGGREGATOR ANNUAL SUBSCRIPTIONS
Aggregators pay base subscription based on # of acres
• Base Subscriptions range from $10K-$30K
• Additional premium analytics & services can double overall
subscription revenue.
GROWER DATA SUBSCRIPTIONS
Growers login and access data from its aggregator for free
• Growers pay a premium $0.25-$0.50/acre fee for Athena to
automate and fill out other required or requested regulatory
and sustainability forms
• Additional premium analytics & services can double overall
subscription revenue.
CONFIDENTIAL
GEOSPATIAL ARCHITECT
KEVIN DAY
Industry veteran with
deep experience in
geospatial databases
and geo-technical data
modeling.
VP FOOD & AG
ANDREW ARNOLD
Agrifood executive and
innovator, with deep
experience in
sustainable supply
chains.
CO-FOUNDER, COO
BILL MITCHEL
Microsoft global
business development
executive, software
platforms and
ecosystems.
FOUNDER, CEO
DAVID SYPNIESKI
Serial entrepreneur,
Agrifood executive and
known innovator in the
Ag-Tech space.
OUR TEAM
ATHENA INTELLIGENCE
SYSTEMS ARCHITECT
MIKE HOGAN
Industrial controls and
principal engineer
experience in advanced
informatics & cloud-
computing.
DATA SCIENTIST
AMISH SUCHACK
Machine Learning & AI
engineer with
experience in neural
network driven spatial
and temporal analysis.
WEB DEVELOPER
Aaron Moskowitz
Full stack web engineer
with bio medical science
and analytics
background.
Technology Partner
CONFIDENTIAL
Competitive Landscape
ATHENA INTELLIGENCE
Consumer Facing Solutions
Farm Management & Data
Traceability & Sustainability
Decision Support Analytics
Only Athena Intelligence blends macro & micro public and private data to drive efficiencies and
transparency through the agrifood value chain.
Competitive Landscape
ATHENA INTELLIGENCE
Consumer Facing Solutions
Farm Management & Data
Traceability & Sustainability
Decision Support Analytics
Only Athena Intelligence blends macro & micro public and private data to drive efficiencies and
transparency through the agrifood value chain.
CONFIDENTIAL
Projections & Milestones
ATHENA INTELLIGENCE
Key Metric Trends from 2019 to 2023
KPI 2019 2023
GM%
67% 85%
Network
Enterprise
Subscriptions
5 569
Stacked
Revenue Acres 5% 75%
Premium to
Base
Subscription
%
17% 31%
$(5,000,000.00)
$-
$5,000,000.00
$10,000,000.00
$15,000,000.00
$20,000,000.00
$25,000,000.00
$30,000,000.00
2018 2019 2020 2021 2022 2023
REVENUE EBITA
CONFIDENTIAL
Partner with Athena
ATHENA INTELLIGENCE
Capitalize on opportunity to align people, planet, and profits.
Use of Funds
• Secure Key Leadership
• Engineering (software & AI)
• Business Development
• Scale core technology
• Expand Product
• Accelerate Adoption
$1.5 Mil via convertible note
CONFIDENTIAL
CONTACT US
info@project-athena.com
TELEPHONE
916.599.9598
www.athenaintel.io
Global Implications
2017
2016
2015
Zoom
2018
2019
Athena unlocks valuable data that ultimately changes how and where food is produced.
Through its AI driven insights, Athena is becoming instrumental in mitigating risks from
climate change and conventional agriculture management practices that threaten the
health and well-being of everyone.
World Economic Forum annual report
on global risks: years 2015 – 2019,
Global Risks Interconnections map
Connecting production practices, conditions and yield predictions with geo-
spatial surrounding of natural resources
MITIGATE ECOSYSTEM RISK
River, stream, reservoir network
Soil layers, groundwater, public and private
irrigation districts
Climate stations, water network stations,
groundwater wells, water rights
Satellite and aerial spectral imagery
Identify forecasted areas where your supply’s footprint
represents an impact risk to local ecosystems and vice versa,
identify where emerging ecosystem issues represent a risk to
your supply.
Every acre of land has a wealth of inaccessible information. Athena
operationalizes that information for our users through easily understood
interactive and guided analysis.
Intelligence
OUR SOLUTION
ATHENA INTELLIGENCE
Athena is a B2B SaaS application that makes it easy for users to integrate
their private data with site specific environmental and resource data, giving
them a dramatically improved level of context of their operations
Data Aggregation
We reduce operational burdens through automation of various compliance
and sustainability reports.
Automated Reporting & Compliance
We leverage AI services in improving crop yield, optimizing production
efficiencies, and achieving sustainability goals.
Optimization

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Athena pitch deck feb 2019 1

  • 1. Connecting People To The Voice of Every Acre
  • 2. Unfortunately its inaccessible due to it being disaggregated, unstructured and generally unmanaged. THE PROBLEM -> THE DATA CONUNDRUM Data already exists to support a more efficient, sustainable and profitable food system. CONFIDENTIAL
  • 3. Mitigate ecosystem risk: Identify regional areas of supply that mitigate overall risk from evolving climate and regulatory pressures. Optimize supply sourcing and planning: match varieties, practices & conditions with optimal yield and financial performance. Improve supply chain efficiencies: modify operational plans as conditions change to keep in line with production plan. INFORMED BY THE VOICE OF THE ACRE Food Company Ag Supply Distributor Grower/Suppliers CONFIDENTIAL
  • 4. AI Driven Interaction, Predictions, Decision Support CONFIDENTIAL
  • 5. $3B TAM MARKET OPPORTUNITY $3B TAM Farm Mgmt Software $1B Farm Mgmt Software $4.2B in 2025 CAGR 6.7% Enterprise Supply Mgmt, $2B “USDA Crop Values 2017” 3 yr. Avg. Feb 2018 http://usda.mannlib.cornell.edu/usda/current/CropValuSu/CropValuSu-02-23-2018.pdf • https://www.ers.usda.gov/data-products/chart-gallery/gallery/chart-detail/?chartId=58270 • **Value of Supply Chain and Risk Management software typically is 1-3% of total marketCONFIDENTIAL
  • 6. Monetizing the Acre Multiple Times ATHENA INTELLIGENCE AGGREGATOR ANNUAL SUBSCRIPTIONS Aggregators pay base subscription based on # of acres • Base Subscriptions range from $10K-$30K • Additional premium analytics & services can double overall subscription revenue. GROWER DATA SUBSCRIPTIONS Growers login and access data from its aggregator for free • Growers pay a premium $0.25-$0.50/acre fee for Athena to automate and fill out other required or requested regulatory and sustainability forms • Additional premium analytics & services can double overall subscription revenue. CONFIDENTIAL
  • 7. GEOSPATIAL ARCHITECT KEVIN DAY Industry veteran with deep experience in geospatial databases and geo-technical data modeling. VP FOOD & AG ANDREW ARNOLD Agrifood executive and innovator, with deep experience in sustainable supply chains. CO-FOUNDER, COO BILL MITCHEL Microsoft global business development executive, software platforms and ecosystems. FOUNDER, CEO DAVID SYPNIESKI Serial entrepreneur, Agrifood executive and known innovator in the Ag-Tech space. OUR TEAM ATHENA INTELLIGENCE SYSTEMS ARCHITECT MIKE HOGAN Industrial controls and principal engineer experience in advanced informatics & cloud- computing. DATA SCIENTIST AMISH SUCHACK Machine Learning & AI engineer with experience in neural network driven spatial and temporal analysis. WEB DEVELOPER Aaron Moskowitz Full stack web engineer with bio medical science and analytics background. Technology Partner CONFIDENTIAL
  • 8. Competitive Landscape ATHENA INTELLIGENCE Consumer Facing Solutions Farm Management & Data Traceability & Sustainability Decision Support Analytics Only Athena Intelligence blends macro & micro public and private data to drive efficiencies and transparency through the agrifood value chain. Competitive Landscape ATHENA INTELLIGENCE Consumer Facing Solutions Farm Management & Data Traceability & Sustainability Decision Support Analytics Only Athena Intelligence blends macro & micro public and private data to drive efficiencies and transparency through the agrifood value chain. CONFIDENTIAL
  • 9. Projections & Milestones ATHENA INTELLIGENCE Key Metric Trends from 2019 to 2023 KPI 2019 2023 GM% 67% 85% Network Enterprise Subscriptions 5 569 Stacked Revenue Acres 5% 75% Premium to Base Subscription % 17% 31% $(5,000,000.00) $- $5,000,000.00 $10,000,000.00 $15,000,000.00 $20,000,000.00 $25,000,000.00 $30,000,000.00 2018 2019 2020 2021 2022 2023 REVENUE EBITA CONFIDENTIAL
  • 10. Partner with Athena ATHENA INTELLIGENCE Capitalize on opportunity to align people, planet, and profits. Use of Funds • Secure Key Leadership • Engineering (software & AI) • Business Development • Scale core technology • Expand Product • Accelerate Adoption $1.5 Mil via convertible note CONFIDENTIAL
  • 13. Global Implications 2017 2016 2015 Zoom 2018 2019 Athena unlocks valuable data that ultimately changes how and where food is produced. Through its AI driven insights, Athena is becoming instrumental in mitigating risks from climate change and conventional agriculture management practices that threaten the health and well-being of everyone. World Economic Forum annual report on global risks: years 2015 – 2019, Global Risks Interconnections map
  • 14. Connecting production practices, conditions and yield predictions with geo- spatial surrounding of natural resources MITIGATE ECOSYSTEM RISK River, stream, reservoir network Soil layers, groundwater, public and private irrigation districts Climate stations, water network stations, groundwater wells, water rights Satellite and aerial spectral imagery Identify forecasted areas where your supply’s footprint represents an impact risk to local ecosystems and vice versa, identify where emerging ecosystem issues represent a risk to your supply.
  • 15. Every acre of land has a wealth of inaccessible information. Athena operationalizes that information for our users through easily understood interactive and guided analysis. Intelligence OUR SOLUTION ATHENA INTELLIGENCE Athena is a B2B SaaS application that makes it easy for users to integrate their private data with site specific environmental and resource data, giving them a dramatically improved level of context of their operations Data Aggregation We reduce operational burdens through automation of various compliance and sustainability reports. Automated Reporting & Compliance We leverage AI services in improving crop yield, optimizing production efficiencies, and achieving sustainability goals. Optimization

Editor's Notes

  1. The food industry has always been operationally connected to the land, but has never been truly connected through data to the land.
  2. At the heart of every major risk to global economic and civil stability is the connection between shifting climate and resources with water and food crises. The food system is the economic industrial system that has the most direct touch and impact on how these issues impact society in general.