Don’t waste your money – Top 5 Fraud Issues in Influencer Marketing!

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This document discusses the top 5 fraud issues in influencer marketing: 1) Fake followers and engagement on social media profiles, with up to 75% of some influencers' followers being fake. 2) Inaccurate pricing of influencer campaigns due to inflated follower counts. 3) Collaborations that do not meet expectations due to lack of engagement. 4) Choosing influencer channels that do not match the target audience or goals. 5) Lack of experience in identifying trustworthy influencers and partners, as fraud extends beyond just fake followers. The authors are available to answer questions about these issues.

Business

1
Don’t waste your money
The Top 5 Fraud Issues in Influencer Marketing

3
Bloggers
+12,500
Influencers
+22,000
Advertisers
400
Collaborations
15,000

5
Up to 75% of Followers are Fake
SRF Data Science Team, October 2017

6
118,007 Comments
83% from Bots
Sway Ops, November 2017

11
Spikes in 
Follower Growth
Low Engagement
Rates
Implausible
Follower Origins
Unrelated
Comments
No or Low 
Follower Activity
Follow / Followers
Ratio

14
United Kingdom
3 %
Ukraine
4 %
Germany
4 %
China
4 %
France
5 %
Indonesia
6 %
Italy
8 %
India
8 %
Mexico
9 %
Russian Federation
10 %
United States of America
17 %
Brazil
23 %

23
Target Group
Collaboration Goal
…
b
Channel Characteristics

25
Fraud is not only
about fake followers

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