2. Agile Scrum
Leanux
Coach Offshore Transformation
Nicolas Gouy Startups
Value Driven Lean
User Experience XP Innovation
Innovation
Games A-Cube Technical
Architect
Auvergne
http://leanux.fr
6. • Bob
• 40 years old
• Corporate Innovator in a Tyre company
• When using his smartphone today, there
has been an alarm to tell him to change
the battery
• « Why my tyre doesn’t tell me when it has
a problem? »
• I have a « SMART Phone », what about a
« SMART Tyre »?
8. Use a PRODUCT BOX.
Then you should sell it using an
ELEVATOR PITCH.
« As a (customer) who has (customer
need), I want (product name) a (type of
product) to (key benefit). Unlike
(competitor) the product will
(differientator) »
9. As a driver who wants to feel
safe, I want Smart Tyre to be
warned when there is a problem
(deflated, change, winter)
Feel safe with
a smart tyre
Smart Tyre
I want it now
!!
Smart what ??
I don’t need it
10. Now you need to find
Business angels
to make it real
13. List all the innovations with your colleagues
Sort them by complexity
Include projects you already know
Then, put some Fibonnacci numbers on top of your
columns
It’s a RELATIVE ESTIMATION
14. Simple Complex
1 2 3 5 8
KISS Smart Unbreak
Tiny tyre EcoTyre
Tyre Tyre able
… …
…
15. Simple Complex
1 2 3 5 8
KISS Smart Unbreak
Tiny tyre EcoTyre
Tyre Tyre able
5 Millions 8 Millions 20 Millions
2,5 Millions
A rule of three with existing projects will
give us a rough estimation of « Smart Tyre » budget
18. Total : 100 Millions
Smart blabla
KISS Tyre
Tyre blabla
blabla
…
5 Millions We give 50 Millions
2,5 Millions
to our Business
5 Millions angels
I want Smart
Tyre but I have
only 3 Millions
I like Smart
Tyre idea, I
share 2
Millions, let’s
buy it
…
19. You have an idea,
you have money,
what’s next ?
21. Do some interviews, SHADOW YOUR
CUSTOMER then use PERSONAS to
identify and share your target customers.
Do a SPEED BOAT to know what could be
the benefits, helps and anchors regarding
the adoption of your product
22. • Name : Michelle
• Age : 30 years old
• « I only look at my tyres when I have a
problem »
« I don’t know if my tyres are deflated »
• Adoption :
Feel safer
More and more clever items
(ex : smartphone)
Bad usability of the
product Never use it
23. Now, START THE DAY of your personas
and REMEMBER THEIR FUTURE
We’ll list all the activities of our customer
using the new product. This is the STORY
MAPPING
24. Take my car Alert Diagnostic Infos to fix Repair
the pb
There is a Tyre X is There is a Wait.. It’s not
problem with deflated checkpoint 500 needed
your tyre meters on your anymore, I
left have inflated
by myself
29. Think JUST RIGHT.
Try LEAN STARTUP. Create a MVP
(Minimum Viable Product).
Refine your STORY MAPPING. Simplify
each activity and identify End-To-End
MVPs.
30. Take my car Alert Diagnostic Infos to fix Repair
the pb
MVP1
A red light for
inflated tyre is
A visual good
MVP2 feedback should
be enough
A second light
MVP3 for tyre to
change is better
32. For your first MVP, split it with different
items in a PRIORITIZED BACKLOG with
RELATIVE ESTIMATION for complexity.
To identify your technical dependencies,
you can use a PRUNE THE PRODUCT
TREE.
33. GPS
Smartphone
alert
Visual
Alert
RFID
Diagnostic for
deflated
TPMS Red light
Sensor X
MVP1
34. Product Backlog Item Estimation Priority
Build the sensor 3 100
As a driver I want an alert when 2 120
my tyre has a problem
Build the red light 3 125
As a driver I want a diagnostics to 5 150
know if my tyre is deflated
Integrate first MVP 8 200
… 21 500
Create component Z for RFID 13 600
Integrate with GPS 150 1000
35. Once you have an estimated and
prioritized Backlog, you need a Process to
build it.
Try SCRUM, an iterative process based on
small increments delivered every 2-4
weeks.
38. Lean
Agile
agile
Scrum
Don’t forget
Agile comes from Lean Xp
39. 5 principles of Lean
Lean (5 principles in Lean Practices we use in Agile Project
Thinking)
Identify Customers and Specify Product Box, Elevator Pitch, Personas, Business value in the
Value backlog
Identify and Map the Value Story Mapping, Start the day of your personas, User Stories,
Stream Value Stream Mapping
Create Flow by Eliminating Minimum Viable Product (just right), « Stop the line »
Waste approach with continuous delivery, remove impediments is
the top priority of a Scrum Master
Respond to Customer Pull Backlog is prioritized by the Product Owner, Working
Shippable Product every sprint
Pursue Perfection SCRUM retrospective (= inspect&adapt), RCA, A3 process,
Value Stream Mapping
