This document summarizes key statistics about the subscription television market in Australia as of Q1 2011. It notes that approximately 34% of the population, or 7.2 million people, subscribe to subscription television. It also provides viewing statistics, including average daily viewing times which are highest for older age groups. The document outlines investment in Australian content and popular original Australian productions. It concludes with subscription television's audience share compared to free-to-air commercial networks from 1994-2010.

1. Subscrip on Television Australia Q1 2011
Foxtel/AUSTAR STV markets People, Media & Communica ons
Popula on: 21.4 million
Median age: 37
Occupied dwellings: 8+ million
People per dwelling: 3
Household television ownership:
98% of the popula on
Subscribers (Homes): 2.3 million
People with STV: 7.2 million
Subscrip on TV: 34% of the popula on
IPTV providers: Less than 5
Average me watching TV each day (STV Homes):
279+ minutes
Average me watching TV a day (STV Homes):
55+ yr olds – 352 minutes
25-54 yr olds – approx 294 minutes
18-24 yr olds – approx 207 minutes
Mobile phone ownership: 22.12 million (more
Broadcast & Narrowcast than one mobile for every person)
Internet subscribers: 8.4 million
Broadband Internet Subscribers: 7.3 million
Subscrip on television : FOXTEL, AUSTAR, OPTUS &
TransAct Subscrip on Television Demographics
Commercial TV: Nine Network, Network Ten, Seven
Network
Regional TV: Prime Television (affiliated with Seven), 44.5% of STV homes have more than three
Macquarie South Cross (affiliated with Ten), WIN televisions per household.
Media (affiliated with Nine) and Imparja Television The highest propor on of STV subscribers (35.5%)
Public broadcasters: ABC, SBS live in two person households.
Community television: 82 licensees 73% of grocery buyers from STV households are
Open narrowcas ng services: 1,764 licensees female and 39% of those are aged between 25
and 49.
One Third of Australians have
Digital TV & Na onal Broadband
Subscrip on Television
STV 100% digital migra on completed 2007
FTA digital television commenced 2001
NBN build commenced 2010
Analogue spectrum switch-off date pending 2013
NBN due for comple on pending 2017
Sources: Australian Bureau of Sta s cs, www.abs.gov.au : ACMA Communica ons Report 2007-8, www.acma.gov.au: OzTAM Universe Es mates Quarter 1, 2010, www.oztam.com.au:
Ignite Media Brands, www.ignitemediabrands.com.au: Mul Channel Network, www.mcn.com.au

2. Subscrip on Television Australia Q1 2011
Australian Content Viewing Share by Genre
Estimated Viewing Share By Genre for Subscription Television
$541.4 million invested in 2009 Weeks 1-52 2010 Consolidated
26% investment growth from 2007-2009 News 3% Other 5%
Kids 13%
Music 3%
Employment Figures Sport 11%
Documentary 11%
Movies 10%
Total Males 2,452.3 Total Females 2,190.3
Lifestyle 9% Light Entertainment
24%
Drama 11%
Original Produc on: New to Air and
Currently in Produc on Source: OzTAM, Weeks 1-52 (2am—2am) Consolidated. Es mates based on individual
channel ra ng “other” includes channels not broken out by OzTAM
• Park St and Mardi Gras special (Arena) Top Rated Original Produc ons
• Balls of Steel (Comedy Channel)
• Cricket Superstar, Project Runway S3, Rove LA, Slide, January—December 2010
Got to Dance and Da ng in the Dark S2 (FOX8) Title Network Reach
• Spirited S2 (W) Selling Houses Australia The LifeStyle Channel 3,648,656
• Kalgoorlie Cops and Tough Nuts w/Tara Moss (Crime Come Dine with Me Australia The LifeStyle Channel 2,769,746
& Inves ga on Network) Grand Designs Australia The LifeStyle Channel 2,214,870
• Tony Robinson Digs Australia and The Irish in Australia’s Next Top Model FOX8 2,320,581
Australia (History Channel). Da ng in the Dark FOX8 1,430,916
• HARDTalk with Stephen Sackur (BBC World News) Football Superstar FOX8 1,408,127
• Rocket Compulsion and Australian episodes of Shark The Contender Australia FOX8 1,204,198
Week (Discovery Channel) Sa sfac on Series 3 showcase 1,179,671
• Small Time Gangster, The Jesters S2 and Tropfest
Spirited W, W2 1,135,557
(Movie Extra)
Crime & Inves ga on 1,054,614
• Tim Winton’s cloudstreet and Tangle S3 (Showcase) Tough Nuts : Australia’s Hardest
Criminals
• MTV News with Erin McNaught and Ruby Rose hosts Source: OzTAM, STV Na onal, Weeks 1-52 2010; Includes Plus2 Viewing *Figures from Oct 09
Fashion Week (MTV)
• Snaptoons Australia (Cartoon Network) Subscrip on Television & Free to Air
• As the Bell Rings, Random Dares and What a Life Audience Share
(Disney Channel)
• Camp Orange S7 (Nickelodeon) STV & Commercial TV Networks’ Share of All-TV 1994-2010
Total People, 2am-2am Metro Markets
• Selling Houses Australia Extreme, Mark Berg’s Fishing -
100
Addic on S2, Grand Designs Australia S2, Donna Hay:
16.4 17.4
Fast Fresh and Simple, and Reloca on Phil Down
Under S2 (The LifeStyle Channel) 75
• Australians Exposed, Trinny & Susannah’s Australian 30.7
21.9
Makeover Mission (LifeStyle YOU)
• Chelsea Lately in Australia on E! Entertainment 50 21.5
31.1
FOX SPORTS channels: over 26,000 hours of local pro- 15.6
25
duc on per year and 20 live hours per day.
20.4 23.6
0
1996 2010
STV Ten Nine Seven ABC/SBS
Source: OzTAM 2001-2010 Weeks 1-52
Source: ACNielsen 1994-2000