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- 1. Here, there andeverywhere - Connected TV and public service CEO Lauri Kivinen Finnish Broadcasting Company Connected TV and Video Conference, Moscow 5.3.2013
- 2. • Finnish TVmarket • Online viewing • Future of Connected TV
- 3. Media business models SUBSCRIPTION SERVICES FREE TO MUSIC PAY-TV SERVICES AIR TV STREAMING WEB TV SERVICES ADVERTISING NEWSPAPERS & MAGAZINES SUPPORTED SERVICES SEARCH & PUBLIC AGGREGATION SERVICE SOCIAL MEDIA MEDIA
- 4. Finnish Broadcasting Company • 3100 employees • Annual budget 450 million € • State owned public media • 4 TV channels, 6 radio channels, Internet services • 26 regional radio services • 8 regional TV news broadcasts • 99 % of Finns use Yle’s services • Daily reach more than 75 %
- 5. TV viewing sharesby media company Finland: 5,4 million people and 2,5 million households Other commercial 13 % Yle 42 % Nelonen Media 15 % MTV Media 30 % Average daily TV viewing time in Finland: 3 hours 3 minutes Web TV adds 1,5% to TV watching Source: TV Peoplemeter, Finnpanel Oy, 2012
- 6. INPUT 2014 inFinland! • International Public Television Screening Event and Conference • The world’s biggest event for public broadcasting companies in Helsinki 12-15 May 2014 Welcome !
- 7. Roles of ConnectedTV 1. Catch up and Catalogue viewing • Personal Video Recording • Catch-up and On-demand services, Web TV 2. Enriching linear TV watching • Second window, Second screen • Chat, Polls,Quizzes,Voting • Social TV
- 8. Majority of TVviewing is linear Scheduled TV Catalogue content Linear TV Broadcast TV catch-up Web TV on demand 91 % 7% 2% Source: Tv-meter/Finnpanel and comScore - Yle Media Unit
- 9. Majority of TVviewing is linear Scheduled TV Catalogue content Linear TV Broadcast TV catch-up Web TV on demand 91 % 7% 2% News, Current affairs, Movies, Drama, Sports, Events, Other Series, Children scheduled content Source: Tv-meter/Finnpanel and comScore - Yle Media Unit
- 10. Majority of TVviewing is linear CONNECTED TV Scheduled TV Catalogue content Linear TV Broadcast TV catch-up Web TV on demand 91 % 7% 2% News, Current affairs, Movies, Drama, Sports, Events, Other Series, Children scheduled content Source: Tv-meter/Finnpanel and comScore - Yle Media Unit
- 11. Yle Areena isthe most valued online media brand in Finland • Finland’s leading catch up service • Radio channels simulcast • TV simulcast coming
- 12. TV & WebTV Areena catch up PVR 6% catch up 7% TV rerun 29 % TV premiere 58 % Uusi päivä, youth drama series: non-linear viewing 13% Source: Tv-meter (Finnpanel -Yle VP), comScore
- 13. Challenges of theConnected world in TV Rights management Fragmentation of platforms and devices Battles in the value chain
- 14. Online rights challenge Audiences expect Content rights are to access content: being sold • Everywhere • On a territorial basis • Within time windows • Any time • Limited to specific • On any device distribution channels
- 15. Diversification fragmentationNo single winning platform
- 16. Devices capable forvideo viewing 100% 90% Smartphones 80% By 2020: Most web-connected devices will be personal 70% Tablets 60% 50% PC-households 40% 30% Game consoles etc. 20% connected to Internet 10% Connected TV´s, 0% connected to Internet 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: Industry estimate
- 17. Connected TV valuechain Content Services Delivery Platform Boxes TV Sets production packaging Internet services, Telecom operators Device games and social manufacturers media TV distributors Video on demand Other ecosystems (broadcasters and web (operating systems, walled TV services) gardens etc.)
- 18. Audience behaviour • Secondscreen, social media • Games & the big screen • Simplicity
- 19. Audience behaviour • Secondscreen, social media • Games & the big screen • Simplicity
- 20. Thank You CEO Lauri Kivinen Finnish Broadcasting Company Connected TV and Video Conference, Moscow 5.3.2013