This document discusses the benefits of social media to society by analyzing real examples where social media has positively impacted individuals, groups, and businesses. It looks at unique cases that generated news interest and how social media has influenced people's lives, businesses, and the world. The document provides links to news articles on topics like how social media boosted Colorado tourism and transformed customer service. It also describes the authors' process of blogging weekly about social media discussions and collecting other opinions on Twitter and Facebook. The conclusion is that while social media is sometimes portrayed negatively, when used correctly it can benefit individuals, groups, businesses, and bring advantages to everyone in society.