An Empathy Map is a key User Centered Design tool that provides the ability to take off our shoes and get into the users in order to recognize other modes of behavior, thoughts, emotions or views
This is the slide-deck used during the introduction to Customer Journey Mapping.
This 90 minutes session is part of a series of short and focused masterclasses. The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom
An Empathy Map is a key User Centered Design tool that provides the ability to take off our shoes and get into the users in order to recognize other modes of behavior, thoughts, emotions or views
This is the slide-deck used during the introduction to Customer Journey Mapping.
This 90 minutes session is part of a series of short and focused masterclasses. The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks.
This is a Masterclass by Arne van Oosterom
Storyboarding maps what actions you're planning to do over the next year, and helps you project how you'd like your audience to experience those actions -- and what you need to do to make that experience work
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Officevibe put together some incredible statistics about employee recognition.
Read more on Officevibe blog:
https://www.officevibe.com/blog/employee-recognition-infographic
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Follow us on Facebook:
https://www.facebook.com/officevibe
Design for solving the right problem
with Raine Qian
Presented on March 07 2015
at FITC's Spotlight UX/UI event
More info at www.fitc.ca
OVERVIEW
UX designers working on software applications, constantly face complex problems with a large number of constraints. How do UX designers solve problems? Functionality is not the solution. Focusing on the interface is not the solution. In order to design an optimal user experience, the first step is identifying the right problem to solve.
In this presentation I give you an in depth explanation with case studies to illustrate how our design teams solve real problems and how we carve out novel mobile UX strategies that align both business goals and user goals.
OBJECTIVE
To understand the importance of identifying the right problem at inception. To learn how to select the right UX approach to solve the right problem.
TARGET AUDIENCE
Application UX/UI designers; Anyone who is passionate about UX design.
ASSUMED AUDIENCE KNOWLEDGE
Basic knowledge of UI/UX design processes.
FIVE THINGS THAT THE AUDIENCE WILL LEARN
Why it is critical to identify the correct problem to solve
How to frame, or reframe a given design problem
Fundamentals of UX design process
The interplay between research and design
My perspective on synthesizing design solutions
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Our submission presentation for the E20 Best of 2015 Showcase.
Team:
Joyce Seitzinger and Mark Smithers (Academic Tribe)
Annette Cook, Nicola Hardy, Spiros Soulis, Angela Nicolettou, Eloise Acuna (RMIT University)
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
The Design Sprint: A Fast Start to Creating Digital Products People Wantdpdnyc
In this talk, you'll learn how to plan, facilitate, and optimize the five phases of a Design Sprint: Understand, Diverge, Converge, Prototype, and Test. You’ll learn why and how Design Sprints work and how you can use Design Sprints to enhance your own design process.
Developing a digital mindset - recordingSprout Labs
This webinar is based on our free eBook Developing a digital mindset: Powerful methods to disrupt learning. Digital technologies are disrupting business. But it’s not the technologies themselves that are causing the disruption, it’s what we do with them that’s creating change. It’s the thinking processes and mindsets around using technologies that hold the key. It’s about having a digital mindset.
Storyboarding maps what actions you're planning to do over the next year, and helps you project how you'd like your audience to experience those actions -- and what you need to do to make that experience work
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
Recognizing employees is one of the most overlooked facets of managements that even great leaders sometimes forget about. Without a good employee recognition strategy, people will feel unappreciated and build up stress.
In fact, the number 1 reason why most Americans leave their jobs is that they don’t feel appreciated . The last thing you want is to have high employee turnover because of poor employee recognition.
Officevibe put together some incredible statistics about employee recognition.
Read more on Officevibe blog:
https://www.officevibe.com/blog/employee-recognition-infographic
Learn more about Officevibe, the simplest tool for a greater workplace:
https://www.officevibe.com/
Follow us on Facebook:
https://www.facebook.com/officevibe
Design for solving the right problem
with Raine Qian
Presented on March 07 2015
at FITC's Spotlight UX/UI event
More info at www.fitc.ca
OVERVIEW
UX designers working on software applications, constantly face complex problems with a large number of constraints. How do UX designers solve problems? Functionality is not the solution. Focusing on the interface is not the solution. In order to design an optimal user experience, the first step is identifying the right problem to solve.
In this presentation I give you an in depth explanation with case studies to illustrate how our design teams solve real problems and how we carve out novel mobile UX strategies that align both business goals and user goals.
OBJECTIVE
To understand the importance of identifying the right problem at inception. To learn how to select the right UX approach to solve the right problem.
TARGET AUDIENCE
Application UX/UI designers; Anyone who is passionate about UX design.
ASSUMED AUDIENCE KNOWLEDGE
Basic knowledge of UI/UX design processes.
FIVE THINGS THAT THE AUDIENCE WILL LEARN
Why it is critical to identify the correct problem to solve
How to frame, or reframe a given design problem
Fundamentals of UX design process
The interplay between research and design
My perspective on synthesizing design solutions
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Our submission presentation for the E20 Best of 2015 Showcase.
Team:
Joyce Seitzinger and Mark Smithers (Academic Tribe)
Annette Cook, Nicola Hardy, Spiros Soulis, Angela Nicolettou, Eloise Acuna (RMIT University)
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
The Design Sprint: A Fast Start to Creating Digital Products People Wantdpdnyc
In this talk, you'll learn how to plan, facilitate, and optimize the five phases of a Design Sprint: Understand, Diverge, Converge, Prototype, and Test. You’ll learn why and how Design Sprints work and how you can use Design Sprints to enhance your own design process.
Developing a digital mindset - recordingSprout Labs
This webinar is based on our free eBook Developing a digital mindset: Powerful methods to disrupt learning. Digital technologies are disrupting business. But it’s not the technologies themselves that are causing the disruption, it’s what we do with them that’s creating change. It’s the thinking processes and mindsets around using technologies that hold the key. It’s about having a digital mindset.
Mark Edwards, Leadership and Strategy Programme Director at London Business School, considers ways of improving the stickiness of learning by examining a range of aspects, from the desire to learn to the ways the learned lessons can be applied.
Mark will be hosting a webinar, on 7 October, in which he will explain how you can embed effective learning and understand employees’ motivations. Sign-up: http://www.changeboard.com/events/exclusive-changeboard-webinar-the-stickiness-of-learning-how-to-ensure-your-learning-strategy-makes-an-impact
Mentoring is very important aspect in organization management for proper grooming, growth and development of new entrant in an organization.This presentation will introduce u about the various aspects,method ad straties of mentoring.
A good B School faculty has to find the applicability of emerging business practices i.e. the more of applied knowledge than the theoretical base. Class discussion and participation should focus on big picture. In emerging economies and markets disruption is common where there is No Right and No Wrong. More than one possibility exists to an opportunity. Restricted thinking is fad, visualizing big is the most desirable employable skill that needs to be inculcated. Understand and appreciate people use and apply concepts differently, same thing may have different views and perception. A good B school faculty listens carefully to the thoughts and ideas in class discussion and tries to draw some meaningful inferences non-judgmental.
A summary of skills needed by online tutors, concentrating on encouraging student motivation, moderating synchronous and asynchronous discussions and course format considerations.
Portfolios are the calling card to employment, we worry that lack of time to explore, digest, incubate, and think is detrimental to future and current designers.
Presented at (Interaction Design Association) IxDA18 Summit, Lyon, France (February, 2018).
Cultivating soft skills in students for success in the workplace [for revisio...Redmako Learning
Nowadays, employers continue to observe a lack of ‘soft skills’ among graduates whenever they search for jobs. Multiple surveys have continuously ranked certain soft skills like team collaboration and verbal & written communication as top requirements for job seekers, and that problem-solving, critical thinking, and attention to detail are among the missing soft skills among job hunters.
SkillsCamp is a soft skills training company. We are helping you retain and maintain engaged, effective employees through soft skill development.
Across all industries, employers and industry leaders are identifying soft skills like communication, teamwork, time management, emotional intelligence, and leadership as critical skills for prospects and employees alike. Yet these core skills and several others take a backseat in the traditional education model. The result is students who become employees without the requisite abilities to excel in their careers. SkillsCamp teaches this “missing curriculum” to help people become more employable and more effective leaders and contributors.
Similar to Design Thinking Action Lab: Empathy Map and Problem Statement (20)
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
4. Stakeholder: SAY THINK
A 37-year old female career
coordinator working at a
hotel school, who has no
formal qualification or
experience in the hotel
industry, but is passionate
about student development,
and keen to ensure that her
students receive a good all-
round education, and then
find suitable work
opportunities that help them
realize their talent and
potential.
5. I have no formal qualification or experience in the hotel
industry
I am passionate about education and student
development
I want my students to gather the knowledge and skills
to succeed in ways that make the learning memorable
Employers must make an effort to identify potential
before they map skills to job descriptions
Many students have talent, but they cannot
communicate or present their potential during interviews
Employers often don’t have the time to develop talent
– they need people who are ready to “hit the ground
running”
SAY
6. What she does at work:
1. Coordinates with employers to identify suitable job
opportunities, and opportunities for industrial training and summer
projects
2. Counsels students about career opportunities and job profiles,
and helps them identify areas of interest
3. Organizes self-development / personality development training
sessions and career orientation “talks” by inviting hotel industry
leaders to the campus
What I observed during the interview:
1. Asked me about ways in which education technology could help
make learning more interactive and engaging
2. Was not confrontational or argumentative, but seemed
passionate about her work and her beliefs
3. Received a number of calls from students during the interview,
and handled each conversation with sensitivity and patience
DO
7. “The curriculum is very hectic; students often don’t
get the time to reflect on life”
-Life skills are as important as technical skills
“Not every one is “hands-on”. Some of the
students like to think and understand more than
they like to memorize and do”
-People learn and view life and learning differently. Their
learning and job outlook may need greater customization /
personalization
“Many students finally go abroad to find work,
because they don’t find healthy work environments
or the desired job culture in India”
- For some, the gap between what they learn and what
they finally do at work may lead to disillusionment or
frustration
THINK
8. Apprehensive: How can I get my students to explore new
ways to understand what to expect when they join hotels?
Eager: Isn’t enhancing communication and ‘people” skills as
important as learning hotel accounting or culinary arts?
Concerned: How can students develop a true passion for
serving guests if they perceive their education only as a means
to get a job?
Inspired: Working in a hotel is as much of a “thinking” job as
managing a business. Learned skills can only take one so far…
it’s one’s personality that shines through at the end.
9. * The stakeholder understands the limitations of the
existing model of hotel school education, which stresses
development of skills at the cost of development of the
“person”
* The stakeholder is interested in exploring new ways,
means and avenues of training delivery which involves active
participation and self-reflection by the students
* The stakeholder appreciates that building management
and communication skills among students, and the
confidence to “tackle the world”, is as important for long-
term success as the vocational skills currently taught in
the school
* The stakeholder agrees that every person learns
differently, and a “one size fits all” model may not always
be the most effective one
INSIGHTS
10. Problem
Statement
The career coordinator at a hotel
school needs to explore ways to
equip her students with adequate
knowledge, understanding, skills,
and wisdom, because she wants
them to step into the hotel industry
with greater confidence and self
esteem.
11. * No formal qualification or experience in the hotel
industry, but passionate about education and student
development
* Students should gather the knowledge and skills to
succeed in ways that make the learning memorable
* Employers must make an effort to identify potential
before they map skills to job descriptions
* Many students have the talent, but they cannot
communicate or present their potential during interviews
* Employers often don’t have the time to develop
talent – they need people who are ready to “hit the
ground running”
* Coordinates with employers to identify suitable job
opportunities, counsels students about career
opportunities and job profiles, helps them identify areas
of interest, and organizes self-development / personality
development training sessions
* Asked me about ways in which education technology
could help make learning more interactive and engaging
* Was not confrontational or argumentative, but seemed
passionate about her work and beliefs
3. Handled students with sensitivity & patience
* The curriculum is very hectic; students often don’t
get the time to reflect on life”
* “Not every one is “hands-on”. Some of the students
like to think and understand more than they like to
memorize and do”
* “Many students finally go abroad to find work,
because they don’t find healthy work environments or
the desired job culture in India”
SAY THINK
DO
* How can I get my students to explore new ways to
understand what to expect when they join hotels?
* Isn’t enhancing communication and ‘people” skills as
important as learning hotel accounting or culinary arts?
* How can students develop a true passion for serving
guests if they perceive their education only as a means
to get a job?
* Working in a hotel is as much a “thinking” job as
managing a business. Learned skills can only take one so
far… it’s one’s personality that shines through at the
end.
FEEL
The career coordinator at a hotel school needs to explore ways to equip her students with the
knowledge, understanding, skills, and wisdom because she wants them to step into the hotel industry
with greater confidence and self esteem.
Problem
Statement