This document discusses copyright issues related to works created by non-human entities such as animals and AI. It notes a case where a photo taken by a macaque monkey raised questions about whether animals can claim copyrights. It also discusses how AI systems are already creating works that could be financially viable and questions how long non-human copyrights should last. The document appears to be assignments for a class on developing a brand and website called Creature Credit that would handle copyrights for works created by non-human entities.

1. Animals Granted Copyrights Shannon Toohey
FA102a, Research and Brand Development

2. Animals Granted Copyrights Shannon Toohey
Assignment One, Research
“Are copyrighted works only by and for
humans?”
http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans

3. Animals Granted Copyrights Shannon Toohey
Assignment One, Research
A photo taken by the hands of a macaque
monkey poses the question of whether
animals can claim copyrights.
http://www.theguardian.com/commentisfree/2014/aug/06/wikipedia-monkey-selfie-copyright-artists

4. Animals Granted Copyrights Shannon Toohey
Assignment One, Research
“It is beyond doubt that artificial intelligence (“AI”)
machines and systems already can and will create
music, art, and literature. Some such works will be
viable financially.”
http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans

5. Animals Granted Copyrights Shannon Toohey
Assignment One, Research
“What will be the duration of non-human copyrights?
The current copyright term of protection is the life of the
author plus 70 years.”
http://www.kurzweilai.net/are-copyrighted-works-only-by-and-for-humans

6. Animals Granted Copyrights Shannon Toohey
Assignment One, Description of Future
Product or Service
Non-human Copyrighting

7. Animals Granted Copyrights Shannon Toohey
Assignment Two, Naming Process
- Animals receiving copyrights for work
- Unlimited possibilities of work
- Not limited to just animals
- Giving your pet an identity
- Animals-Mammals-Creatures
- Copyright-Name-Credit
CreditAnimal
Creature Credit

8. Animals Granted Copyrights Shannon Toohey
Assignment Two, Character Diagram
Creature
Credit
Character/Pers
ona
Intellectual
Creative
Pet Lovers
Fun
Language
Legal
Open
Flexible
zoological
Tone
Energetic
Good-spirited
Careful
Silly
Purpose
Charm
Humor
Accept
Enlighten

9. Animals Granted Copyrights Shannon Toohey
Assignment Three, Word from Diagram
CC
Based off of word “Fun”

10. Animals Granted Copyrights Shannon Toohey
Assignment Three, Logotype Research
http://caitlynchapman.blogspot.com/2011_05_01_archive.html
https://www.mozilla.org/en-US/firefox/new/?utm_source=firefox-com&utm_medium=referral
http://www.buzzdoggroup.com

11. Animals Granted Copyrights Shannon Toohey
Assignment Three, Finished Logotype
Representative Animals of a fun Granted and animalistic Copyrights
way of CC, for Creature
Credit
Shannon Toohey

12. Animals Granted Copyrights Shannon Toohey
Assignment Four, Social Media Branding,
Facebook Pages
• https://www.facebook.com/PUMA
• https://www.facebook.com/humanesociet
y
• https://www.facebook.com/uber

13. Animals Granted Copyrights Shannon Toohey
Assignment Four, Social Media
Branding, Facebook Pages

14. Animals Granted Copyrights Shannon Toohey
Assignment Four, Social Media Branding,
Facebook Pages

15. Animals Granted Copyrights Shannon Toohey
Assignment Four, Social Media
Branding, Facebook Pages

16. Animals Granted Copyrights Shannon Toohey
Assignment Five, Webpage Layout
Research for Wireframes
http://walkerstalkercon.com

17. Animals Granted Copyrights Shannon Toohey
Assignment Five, Webpage Layout
Research for Wireframes
www.target.com

18. Animals Granted Copyrights Shannon Toohey
Assignment Five, Wireframe
Creature Credit
Logo
Service Service Service Service Service
About
Contact Us
Success Stories
Photos or
Slideshow
Location

19. Animals Granted Copyrights Shannon Toohey
Assignment Five, Tagline Research
Acura- “The Road will Never Be
the Same”
Allstate Insurance- “You’re in
good hands with Allstate.”
FedEx- “The world on time.”
Hertz- “Hertz puts you in the
driver’s seat.”
http://www.taglineguru.com/sloganlist.html

20. Animals Granted Copyrights Shannon Toohey
Assignment Five, Tagline Research

21. Animals Granted Copyrights Shannon Toohey
Assignment Five, Homepage Virtual Design
in a Browser
http://invis.io/ZH1PFOMUY

22. Animals Granted Copyrights Shannon Toohey
Assignment Five, Lower Level
Visual Design in a Browser
Clients
If Paws made it,
Paws own it.
What we do
About the owners
Past Clients
Regulations
Contact Us

23. Animals Granted Copyrights Shannon Toohey
Assignment Five, Linked
Prototype URL
http://invis.io/p/F21U0TUUP