Zoo Miami is the largest zoo in Florida, located on 750 acres and housing over 3,000 animals of 500 species. It is consistently rated one of the top ten zoos in America. Over 800,000 visitors enjoy the zoo annually, with 25% coming from outside Miami-Dade County. The zoo has a strong presence on Facebook with over 51,000 likes but could improve its YouTube channel by creating longer, more interactive videos to engage more subscribers and viewers.

1. http://www.zoomiami.org/
Florida International University
 Jean-Claude Nicolas
 Jose Talma
 Juliana Gutierrez
 Nicole Meza

2.  The Miami-Dade Zoological Park and Gardens, branded
and commonly known as Zoo Miami, and formerly
known as Miami MetroZoo, is the largest and
oldest zoological garden in Florida, and the
only tropical zoo in the United States.
 The zoo houses over 3,000 animals on nearly 750 acres,
324 acres of which are developed. It is about 3 miles
around if walked on the path, and features over 100
exhibits.
Number of animals 3,000
Number of species 500

3.  Miami MetroZoo is Zoological Park of national
stature and recognition, and is consistently rated one
of America’s top ten zoos.
 Zoo Miami is one of the County’s most unique public
assets and visitor attractions. More than 800,00
visitors enjoy the zoo annually and more than 15
million people of all ages have visited since it opened
at its current location in 1981.
 25% of the zoo’s visitors are from outside Miami-
Dade County, according to 2005 study by Morey &
Associates Marketing Researchers.

4.  Based on our research,
Facebook is the social
media with the most
popularity, making it
the most valuable
content sharing
platform.
51,304
5,196
8,918
261 900
0
10,000
20,000
30,000
40,000
50,000
60,000
Zoo Miami's Social Media Followers
Facebook Twitter Instagram YouTube Pintrest

5. https://instagram.com/zoomiami/
8,918 Followers
344 Posts

7. https://www.pinterest.com/zoomiami/

8. https://www.facebook.com/zoomiami
51,597 Likes
269,853 Checked In
4,370 People Talking About This

9. https://twitter.com/zoomiami?ref_src=twsrc^google|twca
mp^serp|twgr^author
5,198 Followers
2,699 Tweets

10. https://www.youtube.com/user/MiamiMetroZoo
140,792 Views
261 Subscribers

11.  As of today Zoo Miami does have a YouTube page unlike many
other Zoos
 They have been active for the past 4 years
 Throughout that time they have posted 62 videos
 The videos that they have posted cover many things: form zoo
attractions,
 special promotions, and even educational videos on the different
animals
 housed there
 The quality of their videos are very clear and up to date
 They link their other social media sites right on their channel, so
you are
 able to stay connected with them anywhere

12.  Even though they do have a lot of videos they range
between 10 seconds to 3 minutes
 When searching on YouTube you find more videos about
Zoo Miami from other channels than you do from Zoo
Miami themselves
 They only have about 260 people who are subscribed to
them when there are over a billion people who have
YouTube
 They sometimes fail to interact with people who comment
on there videos, missing great opportunities to get
someone to come to their Zoo

13.  Not too many Zoos actually have their own YouTube pages,
so they have the opportunity to become on of the biggest
sources on YouTube people go to in order to understand how a
zoo works
 If they start crating longer and more interactive videos, while
interacting with people who comment on their videos they can
in turn create more traffic to the Zoo itself
 They can work with local YouTubers who have a major
following and have them help promote their Zoo on their
channels

14.  As stated before Zoo Miami’s
biggest threat on YouTube is
other channels themselves.
They put up videos about Zoo
Miami and in turn Zoo Miami
losses potential views
themselves (on the other hand,
this does create more interest
in Zoo Miami when a channel
post videos of the Zoo)

15. FACEBOOK’S SWOT ANALYSIS
1. Strengths:
• Site shows a 4.5 out of 5 (good index for people)
• Useful information easy to find
• Variaty of post with significant exposure
• Event promotions get people involved
2. Weaknesses
• Not giving identity to more animal, making them important, symbolic
of the zoo
• Not showing zoo upcoming projects
• good impact to wild life and community not seen as a priority

16. 3. Oportunities
• Share zoo related information regarding weather and give alternatives
for every situation( what animals to visit )
• Giving out prizes through the site, making contests, from best picture
or custom,etc
• Make it more interactive
4. Threats
• Bad ratings are always a concern, every complaint needs to be taken
care of and better yet shown to the social media users how you did it
• Animal activist difamating the zoo. That’s why is so important to
maintain an image that fights to protect species and their best
future

17. REFERENCES
• Zoo Miami. (2015, October 7). Retrieved October 15, 2015, from
https://en.wikipedia.org/wiki/Zoo_Miami
• Zoo Miami.(2013, February 8). Retrieved October 20, 2015, from
http://www.zoomiami.org
• Renaming of Miami MetroZoo. (2010, January 3). Retrived October 15, 2015