This assignment asks students to propose a small business idea in Toronto by submitting: 1) A title explaining the business purpose, such as "Home Repair Services" or "Ethnic Food Restaurant". 2) An analysis of the target market in half a page using demographic numbers from Ontario or Toronto to identify a focused customer group. 3) A one paragraph description of the products and/or services offered to the target market.

1. Assignment
In this assignment you will start on proposing ideas for starting
a small business in Toronto.
You will need to submit one business idea
Your business idea will be for offering a group of the
population or other business a product or a service.
Consider that you are submitting the ideas to investors, i.e. your
idea must have a good chance of success and making profits.
Each idea will start with
1)A title that explain the purpose of the business, e.g. “Home
Repair services”, or “Ethnic Food Restaurant”, etc.
1)Who is your target market and their wants/needs ?
In ½ a page, you need to determine the following items and
support them with numbers.
If you don’t have numbers, you don’t have a business idea, you
only have an opinion.
a. A company can not sell products or services to everybody.
The new business will have to focus on selling a product or a
service (or both) to a specific group or people or companies.
b. In assignment #1, you have learned about the demographics
of people and companies.

2. Use the same websites or other reliable websites for the
province of Ontario or the City of Toronto to select a more
focused group of people or companies.
1)What products and/or services that your company may be
offering your selected market. This should be covered in one
paragraph.
2)Determine the competition for each of your target markets.
List ONLY the names of 3 competitors in Toronto. Any good
idea will have competitors.
Having competitors confirms that there is a market for your idea
and that target market customers are willing to pay for it. This
should be covered in 3 lines.
You must follow APA 7.0 standards in your proposal.