Know how Sony Ericsson perform their Business Strategy for their organization growth. This is sample ppt for Business strategy for university students to learn basic of business and its strategy. For more PPT kindly contact us at given email:help@instantassignmenthelp.com.au or toll free number:+61 879 057 034
Know how Sony Ericsson perform their Business Strategy for their organization growth. This is sample ppt for Business strategy for university students to learn basic of business and its strategy. For more PPT kindly contact us at given email:help@instantassignmenthelp.com.au or toll free number:+61 879 057 034
Requirement of NPD, Marketing strategy, Competitors, Process of NPD, SWOT analysis, Factors affecting NPD, Benefits, Data analysis, problems & solution, Employee response etc. overall explain in details.
IGNOU MBA SOLVED ASSIGNMENTS (JAN 2019)
MS-100 PROJECT SYNOPSIS AND PROJECT REPORT ARE ALSO AVAILABLE
For Solutions Call us at - +91- 9911899400 (What’s App)
Or mail at – solvedassignmentsjunction@gmail.com
GET SOLVED ASSIGNMENT JAN - 2019
Running Head; APPLE BALANCED SCORECARD1APPLE BALANCED SCOREC.docxrtodd599
Running Head; APPLE BALANCED SCORECARD1
APPLE BALANCED SCORECARD
The company under observation is Apple that deals in the creation of laptops and smartphone technology in the US, their mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad." This is to mainly show that as a company Apple has a commitment to ensuring that its customers that include students, teachers and program creators globally enjoy the best computing experience through their efficient and effective software and hardware. Their vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.” This is mainly to indicate the company believes in their capacity to withstand in the long run, through continued success and expansion.
The strategy applied by Apple has focused on differentiation of their products despite continual production on a yearly basis it is the same technology with minimal changes in software and design of the appearance. In this aspect, the iPhone can clearly be used as an example on a yearly basis a new design is released with some changes in the physical appearance yet minimal software differences. As per 2015, the shares of Apple sold made about $233,715, the dividends paid were about $11.4billion at about $0.57 per share. In 2016 there was about $ 213, 000 purchase in shares that resulted in dividends of about $12 billion being paid out by the company.2017 resulted in about $15billion in returns to investors in form of dividends, with an overall $25 billion revenue generated by the company. This indicates an increasing trend from the three years indicated continuously.
The key staff working in Apple are based in the marketing and technical positions, with the company dealing in manufacture of electronic devices there arises need for qualified staff to deal wit.
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
Project Plans Each student will submit two project plan.docxwkyra78
Project Plans
Each student will submit two project plans: a draft project plan and a final project plan.
The first plan is due in Module 2 and the final project plan is due in Module 3. The
purpose of the project plans are to demonstrate mastery of project planning using an
applied context. The draft project plan includes all of the project plan elements covered in
Module 1 and 2. The final project plan includes all of the project plan elements covered
in all three modules.
Draft Project Plan 1
The initial project plan will include the following:
Problem, need, or vision statement
Project Definition or Statement of Work, which includes the following:
o Project objectives or performance criteria
o Assumptions, constraints, and limitations
o Project work requirements: Summary of deliverables
Major responsibilities
Work Breakdown Structure (WBS) down to the work package level
Preliminary Schedule (with event milestones and exit criteria for each milestone)
Final Project Plan 2
The final project plan will include all the elements of the project plan 1 updated, plus the
following elements:
Required resources (people-organization, equipment, materials, and facilities)
Linear Responsibility Matrix: Project organization chart
End-item specifications (such as reference documents, engineering specifications,
regulatory codes, etc.)
Control system (documentation, procedures, and evaluation)
Communication plan (flow of project information to stakeholders)
Quality management plan (methods to be utilized to manage quality and project
processes)
Detailed project schedule (CPM diagram with the critical path identified)
Risk response plan
Change management plan or amendments procedure
Procedures and Criteria
1. Pick a potential project of interest.
2. The project must meet the following criteria:
A job or problem with multiple and sequential tasks
Performed only once (not repetitive in nature)
Has defined start and end points in time (start time and a deadline)
A budget or a limited source of funds
A defined scope of work
Specific performance requirements
More than one person is involved in the project
3. Develop the draft project plan 1 with all of the required elements in Module 2.
4. Update the project plan as you gain more information during the course modules
5. Develop the final project plan during Module 3 and submit via Blackboard
Examples of Possible Projects
Group project for another class
Home improvement project
Auto restoration project
Wedding
Graduation party
Senior project (with a group)
Business start-up
Theatre production
Product development project
Musical recital
Chamber mixer
Holiday parade
Charity fundraiser
Group Vacation
Project Plans Grading Criteria
Each plan will be graded using the following criteria:
Table 1.
Points Plan Content
Plan Organization,
Consistency, and F ...
Running head NOKIA’S ORGANIZATIONAL CHANGES16.docxtoltonkendal
Running head: NOKIA’S ORGANIZATIONAL CHANGES 1
6
NOKIA’S ORGANIZATIONAL CHANGES
Nokia’s Organizational Changes
Grantham University
July 17, 2018
Table of Contents
Introduction 3
Background 3
Diagnosis 3
Intervention 4
Applicable OB concepts 4
Conclusion 4
References 5
Nokia’s Organizational ChangesIntroduction
Nokia has been among the global leaders in mobile communication industry that drives sustainability and growth of modern technologies. The company develops innovative and easy-to-use products to connect people with the required information. Nokia’s product line includes devices, mobile phones, as well as equipment, gaming, and imaging solutions. However, Nokia needs to conduct major organizational changes to adapt the compelling competitive environment, which is caused by the influx of different companies offering similar products and services. As such, this brief creates a notion that necessitates urgent organizational changes in Nokia, especially its associated mobile technologies to establish its competitive advantage in the mobile phone industry.Background
Nokia has been a market leader in the mobile phone industry for decades, but the entrance of new competitors reduced its market share (Pai, 2015). The market pressure forced Nokia to adopt strategic measures such as alliances and acquisitions to curb its shrinking business. Among the major organizational decisions made by Nokia was selling device business to Microsoft and acquiring Medio System (Laamanen et al., 2016). Currently, Nokia remains the top mobile phone manufacturer, but there are high threats from other competitors such as Samsung and Sony Ericson. Nokia has a competitive advantage including the loyalty from traditional customers, but there are challenges in competing in the market because of its current technologies.Diagnosis
As evidenced by Lam (2013), Nokia lost its market share to other corporations such as Apple and Samsung after it failed to adopt the latest and innovative mobile technologies. For instance, Nokia failed to develop an open-source operating system to compete with Android platform, which is being used by its competitors. Competing with electronics organizations such as Samsung and Sony in solutions such as LCD and photography displays is also a problem for Nokia. Such solutions are necessary to the modern phone, which create a major technology gap between Nokia and its competitors. Thus, necessitates changes in the company to come up with fashionable technologies. Intervention
The company needs to come up with modern technologies to help it compete with organizations, which involves developing innovative products and services. Among the ideas is to make its current Symbian Operating System free and open to any application, as well as come up with modern and digital display technologies. Such ideas can occasionally be implemented, especially whenever a new product is launched.Applicable OB concepts
The intervention ...
Requirement of NPD, Marketing strategy, Competitors, Process of NPD, SWOT analysis, Factors affecting NPD, Benefits, Data analysis, problems & solution, Employee response etc. overall explain in details.
IGNOU MBA SOLVED ASSIGNMENTS (JAN 2019)
MS-100 PROJECT SYNOPSIS AND PROJECT REPORT ARE ALSO AVAILABLE
For Solutions Call us at - +91- 9911899400 (What’s App)
Or mail at – solvedassignmentsjunction@gmail.com
GET SOLVED ASSIGNMENT JAN - 2019
Running Head; APPLE BALANCED SCORECARD1APPLE BALANCED SCOREC.docxrtodd599
Running Head; APPLE BALANCED SCORECARD1
APPLE BALANCED SCORECARD
The company under observation is Apple that deals in the creation of laptops and smartphone technology in the US, their mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad." This is to mainly show that as a company Apple has a commitment to ensuring that its customers that include students, teachers and program creators globally enjoy the best computing experience through their efficient and effective software and hardware. Their vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.” This is mainly to indicate the company believes in their capacity to withstand in the long run, through continued success and expansion.
The strategy applied by Apple has focused on differentiation of their products despite continual production on a yearly basis it is the same technology with minimal changes in software and design of the appearance. In this aspect, the iPhone can clearly be used as an example on a yearly basis a new design is released with some changes in the physical appearance yet minimal software differences. As per 2015, the shares of Apple sold made about $233,715, the dividends paid were about $11.4billion at about $0.57 per share. In 2016 there was about $ 213, 000 purchase in shares that resulted in dividends of about $12 billion being paid out by the company.2017 resulted in about $15billion in returns to investors in form of dividends, with an overall $25 billion revenue generated by the company. This indicates an increasing trend from the three years indicated continuously.
The key staff working in Apple are based in the marketing and technical positions, with the company dealing in manufacture of electronic devices there arises need for qualified staff to deal wit.
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
Project Plans Each student will submit two project plan.docxwkyra78
Project Plans
Each student will submit two project plans: a draft project plan and a final project plan.
The first plan is due in Module 2 and the final project plan is due in Module 3. The
purpose of the project plans are to demonstrate mastery of project planning using an
applied context. The draft project plan includes all of the project plan elements covered in
Module 1 and 2. The final project plan includes all of the project plan elements covered
in all three modules.
Draft Project Plan 1
The initial project plan will include the following:
Problem, need, or vision statement
Project Definition or Statement of Work, which includes the following:
o Project objectives or performance criteria
o Assumptions, constraints, and limitations
o Project work requirements: Summary of deliverables
Major responsibilities
Work Breakdown Structure (WBS) down to the work package level
Preliminary Schedule (with event milestones and exit criteria for each milestone)
Final Project Plan 2
The final project plan will include all the elements of the project plan 1 updated, plus the
following elements:
Required resources (people-organization, equipment, materials, and facilities)
Linear Responsibility Matrix: Project organization chart
End-item specifications (such as reference documents, engineering specifications,
regulatory codes, etc.)
Control system (documentation, procedures, and evaluation)
Communication plan (flow of project information to stakeholders)
Quality management plan (methods to be utilized to manage quality and project
processes)
Detailed project schedule (CPM diagram with the critical path identified)
Risk response plan
Change management plan or amendments procedure
Procedures and Criteria
1. Pick a potential project of interest.
2. The project must meet the following criteria:
A job or problem with multiple and sequential tasks
Performed only once (not repetitive in nature)
Has defined start and end points in time (start time and a deadline)
A budget or a limited source of funds
A defined scope of work
Specific performance requirements
More than one person is involved in the project
3. Develop the draft project plan 1 with all of the required elements in Module 2.
4. Update the project plan as you gain more information during the course modules
5. Develop the final project plan during Module 3 and submit via Blackboard
Examples of Possible Projects
Group project for another class
Home improvement project
Auto restoration project
Wedding
Graduation party
Senior project (with a group)
Business start-up
Theatre production
Product development project
Musical recital
Chamber mixer
Holiday parade
Charity fundraiser
Group Vacation
Project Plans Grading Criteria
Each plan will be graded using the following criteria:
Table 1.
Points Plan Content
Plan Organization,
Consistency, and F ...
Running head NOKIA’S ORGANIZATIONAL CHANGES16.docxtoltonkendal
Running head: NOKIA’S ORGANIZATIONAL CHANGES 1
6
NOKIA’S ORGANIZATIONAL CHANGES
Nokia’s Organizational Changes
Grantham University
July 17, 2018
Table of Contents
Introduction 3
Background 3
Diagnosis 3
Intervention 4
Applicable OB concepts 4
Conclusion 4
References 5
Nokia’s Organizational ChangesIntroduction
Nokia has been among the global leaders in mobile communication industry that drives sustainability and growth of modern technologies. The company develops innovative and easy-to-use products to connect people with the required information. Nokia’s product line includes devices, mobile phones, as well as equipment, gaming, and imaging solutions. However, Nokia needs to conduct major organizational changes to adapt the compelling competitive environment, which is caused by the influx of different companies offering similar products and services. As such, this brief creates a notion that necessitates urgent organizational changes in Nokia, especially its associated mobile technologies to establish its competitive advantage in the mobile phone industry.Background
Nokia has been a market leader in the mobile phone industry for decades, but the entrance of new competitors reduced its market share (Pai, 2015). The market pressure forced Nokia to adopt strategic measures such as alliances and acquisitions to curb its shrinking business. Among the major organizational decisions made by Nokia was selling device business to Microsoft and acquiring Medio System (Laamanen et al., 2016). Currently, Nokia remains the top mobile phone manufacturer, but there are high threats from other competitors such as Samsung and Sony Ericson. Nokia has a competitive advantage including the loyalty from traditional customers, but there are challenges in competing in the market because of its current technologies.Diagnosis
As evidenced by Lam (2013), Nokia lost its market share to other corporations such as Apple and Samsung after it failed to adopt the latest and innovative mobile technologies. For instance, Nokia failed to develop an open-source operating system to compete with Android platform, which is being used by its competitors. Competing with electronics organizations such as Samsung and Sony in solutions such as LCD and photography displays is also a problem for Nokia. Such solutions are necessary to the modern phone, which create a major technology gap between Nokia and its competitors. Thus, necessitates changes in the company to come up with fashionable technologies. Intervention
The company needs to come up with modern technologies to help it compete with organizations, which involves developing innovative products and services. Among the ideas is to make its current Symbian Operating System free and open to any application, as well as come up with modern and digital display technologies. Such ideas can occasionally be implemented, especially whenever a new product is launched.Applicable OB concepts
The intervention ...
Mental Illness
SOC/315
Mario Orellana
Adam Wiest
Jason Dawley
February 28, 2020
Five Step Marketing Research Approach
Slide 3-4 What is The Product Life Cycle
Slide 5-6 Why is the Product Life Cycle Important to Marketing Managers
Slide 7 Describe the Selected Company Target Market
Slide 8 Describe How Brand Equity can be used to Create a Positive Customer Image of the Product
Slide 9-13 Describe How Each Stage of the Product Life Cycle and Analyze the Implications Each Stage Has on Pricing
Slide 14 References
What is the Product life cycle
Much Like People, Products are viewed as having a life cycle. Below are the four product life cycles.
Introduction Stage
A new product has just been developed and is introduced to it’s target market
Growth Stage
Product has been on the market and the product has gotten some attention but is still growing
3
What is the Product life cycle
Maturity Stage
Product has been in the market for sometime now, and sales in the total industry are starting to slowdown
Decline Stage
Is when the sales of this product drops
It is important for marketing managers to know which stage of the product cycle that the product is in so they know the right way if any to market their product and if they should even continue producing it.
4
Why is the product life cycle Important
There is no set time line for a products life cycle but it is extremely important for marketing managers to understand where in the lifecycle their product is at any given time
High learning products tend to have a slower time growing because the consumers have to learn how to use it and then slowly decline as new technology arrives
Low learning products grow very quickly and tend to decline slowly over time
Fashion products tend to go up, down and then back up again as the trends fluctuate
Fad products tend to have a short life cycle growing very rapidly and then declining rapidly as well
5
Why is the product life cycle Important
It is vital for the marketing manager to know exactly where there product is on the product life cycle because if they invest money into advertising or producing a large amount when the product is declining they will probably lose a large amount of money on advertising and production and will not be able to recapture that money back because of declining sales
6
Apple Iphone XS
Apple Iphone XS was released in September of 2018
Apple Iphone XS is the newest model Iphone that replaced the Iphone X which was released in September of 2017
Target Market is a wide age group of consumers who are looking for the latest in cell phone technology.
The product will be presented to the target market as the most powerful, capable and easy to use cell phone on the market
It will have the most powerful and fastest processor
Have the most capable easy to use camera
The largest memory available
Have the largest available application store
7
Brand Equity
Brand Equity is vital to maintain and attract new cu.
Public Speaking Tips to Help You Be A Strong Leader.pdfPinta Partners
In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
Employment PracticesRegulation and Multinational CorporationsRoopaTemkar
Employment PracticesRegulation and Multinational Corporations
Strategic decision making within MNCs constrained or determined by the implementation of laws and codes of practice and by pressure from political actors. Managers in MNCs have to make choices that are shaped by gvmt. intervention and the local economy.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Integrity in leadership builds trust by ensuring consistency between words an...Ram V Chary
Integrity in leadership builds trust by ensuring consistency between words and actions, making leaders reliable and credible. It also ensures ethical decision-making, which fosters a positive organizational culture and promotes long-term success. #RamVChary
Enriching engagement with ethical review processesstrikingabalance
New ethics review processes at the University of Bath. Presented at the 8th World Conference on Research Integrity by Filipa Vance, Head of Research Governance and Compliance at the University of Bath. June 2024, Athens
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
Comparing Stability and Sustainability in Agile Systems
Assignment for Advanced Management Competencies (AMC)
1. Advanced Management Competencies (AMC)
Assignment Topic Isn’t NokiaDead? Fall and Return
Student Name H.D.S.T. PERERA
RegistrationNo 0000022260
June 2017 Examination
Postgraduate Diploma in Marketing
Sri Lanka Institute of Marketing
2. Assignment checklist & declaration
This document is intended as a guide to check and improve your assignment. Review your
assignment together with the specific guidelines and criteria (marking schedule) that are mentioned
inthe programmedhandbookgiven toyou.
You are expected to confirm that your assignment fulfils the below requirements. Please tick (√) in
the cages as necessary.
Student Name
Registration No ( As per registration book )
Cover page with relevant colour code of the stage
Stage 1 – Blue
Stage 2 – Green
Stage 3 – Pink
Assignment checklist & declaration form ( This sheet)
Assignment marking scheme is attached
Assignment sheet is attached
Table of contents
Body of the assignment
References
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3. Assignment Marketing Scheme
June 2017
Subject Advanced Management Competencies AMC)
Student Registration No. 0000022260
Criteria Marks
Allocated Awarded
Aligning to the purpose of the assignment 20
Some of the answeraddressestothe purpose of the question 1-5
Thishas addressedthe purpose of the assignment 6-10
Has addressedthe purpose of the assignmentcoherently 11-15
Thishas addressedthe purpose of assignmentcomprehensively 16-20
Clarity of expression 20
An attempttoorganize ina logical manner 1-5
Satisfactoryshowingof logical mannerand organization 6-10
Showshigherlevelof Carefullyandlogicallyorganized 11-15
Showscoherentstructure withclearlyexpressedideas 16-20
Using examples/evidences 20
Showsa little use of examples 1-5
Some use of examples.Some evaluation attempted 6-10
Some use of examples.Wellevaluated 11-15
Showsappropriate examplesare fullyandreliablyevaluated 16-20
Critical analysis of concepts, theories, conclusions 20
Demonstrateslimitedevidenceof critical analysis 1-5
Demonstratessome critical analysisof relevanttheory 6-10
Demonstratesapplicationof theorythroughcritical analysis 11-15
Demonstratesapplicationof critical analysiswellintegrated 16-20
Following assignment guidelines 20
Limitedfollow-upof assignmentguidelines 1-5
Some level of follow-upof assignmentguidelines 6-10
Good displayof adherence toassignmentguidelines 11-15
Excellentadherence toassignmentguidelines 16-20
Total 100
Special Remarks
Signature of the Examiner
4. Assignment Topic: Isn’t Nokia Dead? Fall and Return
CONTENT
Once the biggest and best-known mobile phone manufacturer, Nokia, has finally
announced the launching of a new smart phone series in 2017 after some analysts thought it
would die in 2014 due to fatal mistakes. What happened to the Nokia’s market kingdom is no
secret: Apple and Android crushed it.
Historically, Nokia had been a surprisingly adaptive company, moving in and out of many
different businesses - paper, electricity, rubber galoshes, etc. In 1990’s, top managers of
Nokia, with their transformation style of leadership, decided to concentrate solely on telecom
business, anticipating a rise of cell phones. It also spent enormous amounts of money on
research and development in order to understand the category in detail. However, they were
quite unable to translate R&D spending into products that customers actually wanted to buy.
Nokia, in fact was a pioneer in the smartphone market, literally introducing consumers to the
smartphone with its initial Symbian Series 60 devices in year 2002. Apple introduced its
iPhone in year 2007. With its full touchscreen and app-based operating system, the iPhone
changed the very definition of what a smartphone should be. Nokia should have responded to
the iPhone more quickly. They didn’t make a response until 2011 – and with that delay I they
suffered eventually. Nearly 1,700 Nokia’s employees were laid off in 2011 due to the
prevailing bad situation of the company.
Samsung, on the other hand, moved quickly into the smartphone market. Not only were
they quick but they also selected the right platform as their operating system (OS) – Android.
Stephen Elop, who was previously the Head of Business Software Division at Microsoft, was
appointed as the Nokia’s new CEO in 2010. Even though there was a rise in profits for the
company during that time, job cuts were continuing. Desperate to come out of this on-going
crisis and to better compete with competitors, Nokia stepped to a strategic partnership with
software giant Microsoft and selected Windows phone as its primary mobile OS.
Interestingly at that time, there were rumors spreading that Microsoft is in talks to acquire the
struggling company. However, Elop rubbished them as ‘baseless’. Company closed its oldest
factory in Finland in year 2012. In 2013, the company started making some profit but
5. revenue continued to decline. In September 2014, Nokia sold its devices and services
division to Microsoft.
Nokia’s unwillingness to accept drastic changes when required – for example, delay in
introducing touchscreen – is considered as probably the biggest reason that put them down.
In addition to the above reason, there were other significant lapses to be noticed in relation to
poor coordination and communication drops between top and middle managers. Although
middle managers were aware of the real situation of the company, they were not willing to
formally discuss the same with their superiors. The real facts and figures of the market were
not communicated to the top managers and some were certainly filtered. This led to bad
decisions or rather delays in arriving at right decisions. The managers were focusing on
products and technology a lot, ignoring the changing needs of consumers. Some of the
decisions would have been based on wrong intuition and satisficing. Eventually, decision-
making that wasn’t based on consumers' demand resulted in the separation of Nokia from the
market.
Armed with its recent history and the expensive and hard hitting lesson learnt, Nokia
backed by the world class company Microsoft, would plan to rework and comeback to the
mobile market.
This is good news for all Nokia fans! After over two years of struggling and reworking,
Nokia is all set to hit the markets in the first half of 2017. Soon, they would make their
presence in the market with 2 new Android devices disproving some of the analysts’
predictions.
TASK ONE
Briefly explain the information roles of a manager (Refer Mintzberg’s Categorization of
managerial roles). Using the details of the above case study as examples, discuss the
seriousness of carrying out decision making roles efficiently and effectively by a manager in
an organizational context.
6. Guideline Note 01
Briefly explain the specific information roles explained by Mintzberg in his theory.
Discuss in detail, how information roles are to be accomplished by modern managers to
avoid crisis and failures from happening in an organization. Students may abstract, if needed
or use suitable examples from the case to further explain their points as justifications
TASK TWO
Explain the Administrative Model in decision making, and discuss its positive and
negative consequences by referring to the case
Guideline Note 02
Briefly explain the administrative model by Herbert A. Simon. Discuss possible positive
and negative consequences of following this model in decision making. Students could refer
to and associate the situation that occurred at Nokia.
TASK THREE
Referring to some of the recent innovations that have happened in the mobile phone
industry, discuss how critical it is to follow customer focused innovations for the survival of
a business.
Guideline Note 03
Students are expected to consider a minimum of three innovations (products and product
features) found in recently launched mobile phone industry and explain benefits and comforts
consumers might enjoy due to them. Discuss the benefits of making consumer oriented
innovations highlighting the negative consequences otherwise.
7. Table of Contents Page
1. Managerial Roles……………………………………………………………….. 1
1.1. Informational roles of Managers…………………………………………… 1
1.2. Monitor……..……………………………………………………………… 2
1.3. Disseminator………………………………………………………………. 2
1.4. Spokesperson……….……………………………………………………… 3
2. The Administrative Model In Decision Making ……………………………….. 5
2.1. Uncertainty, Ambiguity and Non-programmed Decisions……………….. 5
2.2. The Administrative Model…………………………………………………. 5
2.3. Intuition……………………………………………………………………. 6
3. Positive and Negative Consequences of the Administrative Model……………. 7
4. Innovation in the Mobile Industry……………………………………………… 8
4.1. WiFi Phones…………………………..……………………………………. 8
4.2. Mobile Apps…………….…………………………………………………. 8
4.3. Camera on Phone..…………………………………………………………. 9
8. 1
Task 01
1. ManagerialRoles
Managers need to perform a diverse range of activities on a day to day basis. Henry
Mintzberg through observation and research divided the diverse activities of a manager into
ten roles and grouped them into three conceptual categories, namely informational roles,
interpersonal roles and decisional roles. An illustration of the division is given below.
Exhibit 1.1 Ten Managerial Roles
Monitor
Disseminator Informational
Spokesperson
Figurehead
Leader Interpersonal
Liaison
Entrepreneur
Disturbance handler Decisional
Resource allocator
Negotiator
Source: Henry Mintzberg, Nature of Managerial Work (New York: Harper & Row, 1973)
pp.92-93
1.1 Informational Roles Of Managers
The Information role includes the three management activities of Monitor,
Disseminator and spokesperson.
As the Monitor the manager needs to scan his business environment in search of
current information from many sources. These sources could be through his network
(people, contacts) or through written material (news articles, studies and research data).
As the Disseminator, a manager needs to forward the gathered information to other
organization members. This could be through sending memos, reports or making phone
calls.
The Spokesperson role is where the manager transmits information to outsiders
through speeches and reports.
9. 2
1.2 The Monitor
In accomplishing the informational role effectively, a manager must clearly identify
what he needs to do. As the monitor a manager needs to know what information to
gather. Not all information ‘out there’ is important for decision making. The manager
need to identify what information is beneficial for the organization to stay competitive in
its industry. In Nokia’s case study for example current consumer attitudes and trends was
important information needed. Competitor activity, especially of Apple and Samsung
were important information that was needed for decision making.
Sources for information include relevant websites such as consumer review websites
(ex. gsmarena.com), competitor websites (ex. apple.com) and industry related news
websites. They can also gather information by attending industry related exhibitions,
forums, press conferences and competitor product launches.
Market research reports are another source of valuable information to managers to
accomplish the monitor roles. If the secondary data available in a market research is not
sufficient, an organization can opt for a customized research to gather primary data.
Personal contacts are arguably the most valuable source of information to a manager as
a monitor. Contacts from within the industry could provide valuable input for managers
to make the right decisions at the right time.
Not only should a monitor know what information is needed, he should also know
about the reliable sources for information. A monitor needs to use good judgment in
collecting information as some could be deliberately fabricated to mislead competitors.
False information could result in erroneous decision making that could have devastating
consequences to an organization.
1.3 Disseminator
Disseminators forward information to other organization members. The information
gathered, should be understood clearly by the managers themselves. If information is not
properly understood by the manager it is difficult to communicate it accurately to the top
management. The result would be decisions based on erroneous information.
As the disseminator, the manager needs to ask ‘who is the best person to forward the
information to’. Not all top managers will have the same view of a situation. The
10. 3
manager should forward information to the right executive in the top management, who
will take action on the information.
The disseminator role requires the manager to know what information to forward. Not
all information is needed by the top management. Only those that would have a high
impact on the organization as a whole if not acted upon. As a disseminator, managers
must be excellent communicators. They should be clear and precise in what they forward.
There should be no ambiguity. He needs to structure these data into a format that is most
preferred by the decision maker. It might be a report, email or even a presentation.
Managers should convey the important information to the top managers within the
shortest time possible. Information is as good as the speed at which it is used in decision
making.
Nokia’s middle managers could have forwarded a report to the top management about
the consumer needs and wants of the market. They should have also forwarded the
information about the pending threat of Apple and Samsung to their brand.
Organizations should create a culture in which middle managers are not reluctant to
communicate what they consider important to the organization. In Nokia’s situation
middle managers were reluctant to communicate their conclusions to the top management
maybe due to the fear of being criticized.
1.4 Spokesperson
As the spokesperson manager transmits information to outsiders. A manager has to be
very careful as to what information is transmitted to outsiders. Forwarding wrong
information could give negative consequences and damage the reputation of the
organization. Information should be disclosed after considering the outcome. Whatever
information that has the slightest chance of being misinterpreted should be ignored
altogether.
When Stephen Elop was appointed as the CEO of Nokia, rumors started circulating
that Microsoft was in talks with Nokia for a possible takeover. Elop’s background in
working for Microsoft could have prompted the rumor which seemed probable. The
rumor could have elevated the crisis Nokia was facing at the time. In this instance,
Stephen Elop demonstrated the managers role as the spokesperson, quickly dismissing
11. 4
the rumor as ‘baseless’. As the CEO, Stephen’s words were considered as accurate
information about the Nokia organization. It is important that managers who perform
informational roles project themselves as honest. Or else the words of the spokesperson
could do more harm than good to the organization. When white house spokesman Sean
Spicer kept giving contradicting statements in January 2017, the Donald Trump
administration lost valuable credibility. The present US administration has lost its
credibility to date due to this failure.
Lastly, the spokesperson also should decide the best channel to forward the
information, whether to transmit the information through print media (newspaper,
magazines) or hold a press conference.
12. 5
Task 2
2. The Administrative ModelIn DecisionMaking
The administrative model in decision making, also known as the behavioral model was
introduced by Herbert A. Simon. This model is based more on practical reality rather than
theoretical ideal. It describes how managers actually make decisions in their changing
environments as opposed to a theory of how managers ‘should’ take decisions. The
administrative model of decision making is typical in situations involving uncertainty,
ambiguity and when requiring a non-programmed decision.
2.1.Uncertainty, Ambiguity and Non-programmed Decisions
Uncertainty occurs when adequate information is unavailable regarding a problem,
options and consequences. Ambiguity is when the circumstance is totally unclear.
There is no information about the problem, possible options and consequences.
Non-programmed decisions include those decisions made is response to situations
which are unique, poorly defined and largely unstructured, and has serious
consequence for the -organization. Non-programmed decisions are taken when the
organization is facing a type of problem that it’s unfamiliar with. Possibly a situation
they have not encountered before.
2.2.The Administrative Model
With his decision making model, Herbert A. Simon proposed two concepts as
shaping the administrative model. One is bounded rationality and the other
satisficing.
Bounded Rationality means that individuals have limited rationality and do not
have access to all the possible information. In a complex business environment
managers do not have the time and cognitive ability to process all the information
required to solve complex problems. In such instances they simply choose the first
solution that meets the minimal decision criteria. This is referred to as satisficing.
13. 6
2.3.Intuition
Intuition is the third aspect of the administrative model. Intuition is not making
decisions arbiterily or in an irrational fashion. But Intuition is taking decisions based
on years of practice and hands-on experience. Manager should not rely solely on
intuition for decision making. Consequences could be positive or negative if done so.
Neither can managers rely heavily on rational analysis as they do not posses all the
time and information to do so. The best solution is a balance between the two.
14. 7
3. Positive And Negative Consequences OfThe Administrative Model
The positive side of following the administrative model is that it considers practical
reality as opposed to the Ideal Rationale Model. The Ideal Rationale Model is based on
the assumptions that the problem environment is certain and that the decision maker is
rational. But this is not the reality in which managers make decisions. Situations are very
much dynamic and are characterized by uncertainty and ambiguity.
Nokia’s track record of moving in and out of different businesses gave its management
invaluable experience. Intuition is the aspect in the administrative model which is based
on past experience. The lessons learnt by experience in various industries provided the
right intuition Nokia needed to enter a new market such as telecom. The right intuition
demonstrated here is a positive consequence of following the administrative model.
Decisions made on Intuition are quick. Samsung pouncing on the opportunity given by
Nokia’s delay in introducing a touch screen Smartphone proved profitable to the
company.
Another positive in following the administrative model is its bounded rationality.
Individuals have limited rationality and do not have access to all possible information. In
the dynamic environment faced by managers today, decisions need to be made within the
shortest possible time on available information and the manager’s cognitive ability. When
Apple introduces its touch screen, app-based phone in 2007, Nokia did not respond till
2011. The company waited instead, most probably wanting to gather as much information
as possible before making a decision. And that proved fatal. The dynamic environment in
the cell phone market did not allow Nokia a ‘time out’.
There are negative consequences of following the administrative model as well. For
example Nokia spent enormous amounts of money on research and development in order
to understand the cell phone product category in detail. However, they were unable to
translate R&D spending into products that customers actually wanted to buy. As good as
its R&D results were Nokia lacked important information about consumer needs and
wants. It is this lack of information that resulted in Nokia’s delay in responding to the
release of the Apple’s Smartphone. This is where Bounded rationality can result in
negative consequences. If the information available is limited, the decisions based on this
information can prove fatal to organizations.
15. 8
When the management of Nokia did not have time to consider every possible solution
to the crisis they appointed Stephen Elop as CEO in 2010. Competitors were choking
Nokia’s market share. Rather than going through every foreseeable solution, Nokia
appointed Elop as the first solution. Stephen Elop seemed the best option for the
crumbling organization. But Stephen Elop’s strategy in partnering with Microsoft created
rumors that there was a potential takeover of Nokia by the tech giant Microsoft. This had
a further negative impact on Nokia’s brand which the management did not foresee when
they choose Elop. Eventually Nokia sold its devices and service division to Microsoft in
September 2014. Satisficing can be fatal in situations where sufficient solutions have not
been considered. Company’s maybe better off in choosing several solutions that meet the
required criteria and then deciding on the best one, rather than selecting only the first
solution that meets the requirement.
The administrative model is in fact a decision making ‘model’. It is not a foolproof
systematic process to come to the ‘correct’ decision. Consequences of following the
administrative model depend on how managers use the model. Quick decision making
with the least amount of information and consideration could have negative
consequences. So will taking too much time to consider all the possible solutions and the
consequences of each. It is therefore good practice that managers consider the severity of
the problem, the time and information available and make the decision that has the best
possible economic benefit to the organization
16. 9
Task 03
4. Innovations in the mobile industry
Mobile technology is one of the fastest developing technologies in the world. Many of
these technologies are based on consumer needs and wants. Communicating, doing
business and learning through use of mobile devices is becoming even easier today. Let
us look at some the technologies that are making mobile devices the sort after electronic
durable among consumers.
4.1 Wi-Fi Phones
For years mobile phones have operated on localized carriers such as Dialog, Mobitel
and Etisalat. Though internet facilities are provided by these carriers, consumers need to
watch the data limits. Exceeding these data limits could either cost more for the user or
suffer slow internet speeds.
Today almost all new phones come with a Wi-Fi feature. This feature allows users to
shift from using their own packages data to Wi-Fi in certain locations. Most business
today operates Wi-Fi zones within their premises for the customers. For example most
restaurants, hospitals and hotels offer free Wi-Fi to its guests. Today’s customer is
hungry for information. And there is literally no place they would not go with their
mobile device. Sometimes customers give preference to doing business in places where
Wi-Fi facility is freely available. Individually or as a business executive, connectivity is a
must. Businesses that do not offer such customer value may lose out in future.
4.2 Mobile Apps
Mobile Applications (Apps for short) are one of the most important consumer oriented
innovations in the last five years. The popularity of social networking is unprecedented.
In Sri Lanka there are over 5 million internet users. Over 3.5 million internet users are on
Facebook, 0.6 million on LinkedIn and about 60,000 on instagram (Digital Marketer,
2016). With such large number of social media users the technology of social apps on
mobile phones became inevitable.
Today many businesses are developing apps to communicate with their customers.
And customers in turn use mobile phones to communicate with potential businesses.
17. 10
Banks have introduced mobile apps to give their customers the ease of doing transactions
by phone, without even stepping into a bank. Customers no longer require standing in
queues to pay their utility bills, check their bank statements or make online payment. It’s
all available in the app.
Restaurants offer their customers the ease of ordering through mobile apps. No longer
does the consumer need to call for delivery. The app provides all the details required to
make the buying decision. Other services such as taxi, ticket booking, hotel reservations
are all on mobile apps. Mobile apps have truly made life easy for the consumer.
4.3 Camera On Phone
Another feature that is addictive to mobile users is the camera. No longer does an
individual need to carry a traditional camera in their pocket to capture those moments.
Their trusted mobile phone provides that benefit as well.
Today the term ‘selfie’ is very popular among youngsters as well as those young at
heart. And the perfect tool for the selfie is the mobile phone. The camera feature in the
mobile phone has literally removed the need for the traditional camera. Mobile phone
camera’ is becoming sophisticated with each new model. The Oppose brand of mobile
phones has a model it calls “the selfie expert”. Today mobile phone designs have
upgraded from a single back end camera to a dual camera feature with the second camera
being placed in the front end.
The innovations the mobile phone has gone through over the years are not limited to
the above three features. The mobile phone industry is developing at a rapid pace. Top
manufacturers are competing to become the number one in the industry. And the secret of
success is consumer oriented innovations. Apple is a brand known for its innovative
technology fueled by its continuous commitment to delighting the customer.
The fatal flaw of Nokia was its lack of consumer orientation. Nokia did not consider
the customer in their innovations and paid the ultimate price for it. Apple and Samsung
capitalized on this error by Nokia and became top brands of today. The inability of Nokia
to understand the consumer trend whilst being the industry leader is a lesson for all
mobile phone manufacturers.
18. 11
Though Apple and Samsung remain successful brands today they cannot become
complacent in their respective positioning. There is stiff competition from Indian and
Chinese mobile brands that are offering similar features at lower prices. The key to
succeed in the industry is for manufacturers to focus all their attention on consumer
oriented innovations.